• Loading stock data...
Wednesday, February 4, 2026

WNBA Finals Viewership Falters in Game 2

  • Wednesday night’s blowout 104-76 win for the Las Vegas Aces averaged 626,000 viewers on ESPN — the Finals’ least-watched game since 2020.
  • However, the series’ first two games have combined for 680,000 average viewers — the most for a WNBA Finals through Game 2 in 20 years.
Las Vegas Aces guard Kelsey Plum reacts to a play against the New York Liberty in the second half during game two of the 2023 WNBA Finals at Michelob Ultra Arena.
Candice Ward-USA TODAY Sports

After a strong start, the WNBA Finals’ viewership had a setback for Game 2.

Wednesday night’s blowout 104-76 win for the Las Vegas Aces over the New York Liberty averaged 626,000 viewers on ESPN — the Finals’ least-watched game since the pandemic-affected 2020 matchup between the Aces and Seattle Storm (409,000 viewers), per SportsMediaWatch

It was also a 4% year-over-year decline from 2022’s Game 2 when the Aces handled the Connecticut Sun 85-71 to an audience of 649,000 viewers. Competition from the MLB Postseason and the second night of the NHL regular season could have caused the lower viewership.

However, ESPN is spinning the 2023 Finals thus far as a win, primarily due to the 729,000 average viewers that tuned in for Game 1.

The series’ first two games have combined for 680,000 viewers on average — the most for a WNBA Finals through Game 2 in 20 years and a 13% increase from 2022. 

The Finals will look to build on those numbers in Game 3 when it goes up against the NFL again on Sunday — but even if the game falters on television, it should be a raucous atmosphere in person: Game 3 is on track to be one of the most expensive WNBA tickets on record.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

ESPN Finalizing Two-Year Deal With Influencer Lily Shimbashi

Shimbashi’s Sportsish specializes in content for female sports fans.
Team WNBA guard Caitlin Clark dribbles up the court against Team USA during the WNBA All-Star Game at Footprint Center in Phoenix on July 20, 2024.

Ex-NFL Pro, Commanders Exec Says Women’s Sports Is An Undervalued Asset

Jason Wright oversees a fund that has secured $250 million.
Disney Experiences Chairman Josh D'Amaro unveiled a slew of new parks announcements to a packed Honda Center during 2024's D23: The Ultimate Disney Fan Event.

Disney’s New CEO Arrives During Momentous Changes at ESPN

Josh D’Amaro oversaw Disney’s theme park business.
exclusive

WNBA Offered No Proposal at Critical CBA Meeting

Players and owners met for three hours in New York on Monday.

Featured Today

Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California
January 31, 2026

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena
January 30, 2026

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
Tim Jenkins
January 24, 2026

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
Rick Cordella

NBC Sports Boss Talks Wild Sports Stretch, Michael Jordan

Rick Cordella says “we hope there’s more” with Michael Jordan.
February 3, 2026

NBC Hopes Super Bowl Breaks U.S. TV Records, but No Guarantees

Network executives remain hopeful that viewers will watch in historic numbers.
February 3, 2026

Scott Hanson: ‘They Didn’t Consult Me’ on Hated NFL RedZone Ads

The NFL is a “for-profit” business, Hanson noted.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
Kid Rock walks out to speak ahead of Vice President J.D. Vance at Fort. Campbell Military Base in Fort Campbell, KY., on Wednesday, Nov. 26, 2025.
opinion
February 3, 2026

Why Kid Rock’s Bad Bunny Challenge Will Flop on Super Bowl Sunday

The show will also feature Brantley Gilbert, Lee Brice, and Gabby Barrett.
Jan 25, 2026; Seattle, WA, USA; Seattle Seahawks wide receiver Cooper Kupp (10) runs against the Los Angeles Rams during the second half in the 2026 NFC Championship Game at Lumen Field.
February 3, 2026

Super Bowl Will Be Test of New Nielsen Measurement

Nielsen to test enhanced co-viewing measurement during Super Bowl LX.
February 2, 2026

Goodell Seeks Even More Reach Amid Banner NFL Viewership

The core league strategy is staying consistent amid accelerating media disruption.
February 2, 2026

MLB Clubs Cut Ties With Main Street Sports

The regional sports network operator is now out of the baseball business.