Friday, July 10, 2026

WNBA Finals Viewership Falters in Game 2

  • Wednesday night’s blowout 104-76 win for the Las Vegas Aces averaged 626,000 viewers on ESPN — the Finals’ least-watched game since 2020.
  • However, the series’ first two games have combined for 680,000 average viewers — the most for a WNBA Finals through Game 2 in 20 years.
Las Vegas Aces guard Kelsey Plum reacts to a play against the New York Liberty in the second half during game two of the 2023 WNBA Finals at Michelob Ultra Arena.
Candice Ward-USA TODAY Sports

After a strong start, the WNBA Finals’ viewership had a setback for Game 2.

Wednesday night’s blowout 104-76 win for the Las Vegas Aces over the New York Liberty averaged 626,000 viewers on ESPN — the Finals’ least-watched game since the pandemic-affected 2020 matchup between the Aces and Seattle Storm (409,000 viewers), per SportsMediaWatch

It was also a 4% year-over-year decline from 2022’s Game 2 when the Aces handled the Connecticut Sun 85-71 to an audience of 649,000 viewers. Competition from the MLB Postseason and the second night of the NHL regular season could have caused the lower viewership.

However, ESPN is spinning the 2023 Finals thus far as a win, primarily due to the 729,000 average viewers that tuned in for Game 1.

The series’ first two games have combined for 680,000 viewers on average — the most for a WNBA Finals through Game 2 in 20 years and a 13% increase from 2022. 

The Finals will look to build on those numbers in Game 3 when it goes up against the NFL again on Sunday — but even if the game falters on television, it should be a raucous atmosphere in person: Game 3 is on track to be one of the most expensive WNBA tickets on record.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

July 6, 2026; Seattle, Washington, U.S.; Belgium's Charles De Ketelaere in action with Antonee Robinson of the U.S.

U.S.-Belgium World Cup Match Sets Record With 46M Viewers

Both networks extended their historic viewership runs during the tournament.
Mar 21, 2026; Dallas, Texas, USA; LA Clippers forward Kawhi Leonard (2) controls the ball during the second quarter against the Dallas Mavericks at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images

Kawhi Leonard Trade on Hold Until NBA Wraps Investigation

The Raptors agreed to acquire Leonard from the Clippers in June.
Dec 16, 2025; Las Vegas, Nevada, USA; NBA commissioner Adam Silver speaks during press conference at the Emirates NBA Cup Final at T-Mobile Arena. Mandatory Credit: Kirby Lee-Imagn Images

NBA Expansion Heats Up in Vegas, Slows in Seattle

Multiple potential bidders have expressed interest in Vegas in recent weeks.
Jan 7, 2023; Boulder, Colorado, USA; PAC 12 sports broadcaster Jacob Tobey prior to the game between the Oregon State Beavers against the Colorado Buffaloes at CU Events Center. Mandatory Credit: Ron Chenoy-USA TODAY Sports
Exclusive

Jacob Tobey Out as Spurs Announcer After Affair Allegation

Tobey had been calling Spurs games since 2024.
podcast thumbnail mobile
Front Office Sports Today

7/10/26 – World Cup Ratings Records, Seahawks Sale Narrows, Kawhi Trade Limbo

0:00

Featured Today

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
Jan 8, 2024; Houston, TX, USA; Adam Schefter talks on a set before the 2024 College Football Playoff national championship game between the Michigan Wolverines and the Washington Huskies at NRG Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive

Adam Schefter Nearing Long-Term ESPN Extension

The agreement would keep Schefter under contract into the 2030s.
Mar 28, 2024; Montreal, Quebec, CAN; View of a Philadelphia Flyers logo on a jersey worn by a member of the team against the Montreal Canadiens during the second period at Bell Centre. Mandatory Credit: David Kirouac-USA TODAY Sports
July 8, 2026

Flyers Owner Remains in Limbo Amid Comcast Spin-Off

Sources say Comcast Spectacor’s long-term home is still unclear.
July 1, 2026; Santa Clara, California, U.S.; Christian Pulisic of the U.S. Mandatory Credit: David Gonzales-Imagn Images
July 9, 2026

It’s Open Season on Christian Pulisic After USMNT World Cup Exit

Ex-U.S. soccer stars have been among Pulisic’s most prominent critics.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
July 6, 2026; Seattle, Washington, U.S.; Christian Pulisic and Max Arfsten of the U.S. look dejected as they embrace after the match following their elimination from the World Cup. Mandatory Credit: Troy Wayrynen-Imagn Images
July 7, 2026

Fox, Telemundo Still Win Big Despite USMNT, Mexico World Cup Exits

Both the USMNT and Mexico were eliminated in the round of 16.
Jun 25, 2023; Harrison, New Jersey, USA; Carli Lloyd before the game between the Chicago Red Stars and NJ/NY Gotham FC at Red Bull Arena. Mandatory Credit: Dennis Schneidler-USA TODAY Sports
July 7, 2026

Carli Lloyd Didn’t Pull Punches After USMNT World Cup Exit

Lloyd said Team USA played “scared” during its loss to Belgium.
Jul 5, 2026; East Rutherford, New Jersey, USA; Norway forward Erling Haaland (9) scores his teams second goal of the match against Brazil during a Round of 16 match of the 2026 FIFA World Cup at New York New Jersey Stadium. Mandatory Credit: Vincent Carchietta-Imagn Images
July 7, 2026

Bidding for Next World Cup Rights Could Start at $1B

Fox paid $485 million for the rights to the 2026 World Cup.
conor mcgregor UFC
July 6, 2026

CBS Passes on UFC 329 Prelims Despite Conor McGregor’s Return

McGregor hasn’t fought since 2021.