Tuesday, July 21, 2026

College Tennis In NIL ‘Crisis’: Incoming USTA CEO Craig Tiley

Incoming USTA CEO Craig Tiley and USTA president Brian Vahaly spoke to Andy Roddick on the Served podcast.

Ben Shelton keeps his eyes on the ball during his second-round match against Reilly Opelka at the BNP Paribas Open in Indian Wells, Calif., Friday, March 6, 2026.
Desert Sun

Craig Tiley sees significant issues in collegiate tennis.

The incoming USTA CEO spoke with Andy Roddick on the former men’s No. 1 podcast, Served, and said that NCAA tennis is in a “crisis” in the NIL era. 

“The challenge is actually that programs are being dropped,” Tiley said at the live taping at the USTA’s annual meeting in late March. “So no one’s getting the opportunity because the money is going towards NIL.”

The USTA announced in February that Tiley would be taking over as CEO this year, though he has yet to begin the role. He spent the last two decades with Tennis Australia, assuming the role of CEO in 2013.

Before moving to Australia, he was the head coach of the University of Illinois men’s tennis team from 1992 to 2005.

Several college men’s and women’s tennis programs have been discontinued over the last three years following the NCAA’s NIL rule changes and the landmark House settlement. The University of San Francisco, Gardner-Webb, and Eastern Illinois, are among the schools to have their dropped Division I tennis programs.

“Simply put, the cost structure and demands associated with competing in two different conferences (the Horizon League for men’s tennis and the OVC for women’s tennis) are no longer sustainable,” Eastern Illinois president Jay Gatrell wrote in his announcement last year. “Additionally, recruiting tennis student-athletes in the Midwest has proven more cost-prohibitive and challenging by the year.”

Tiley’s comments followed a discussion about NCAA eligibility rules with Roddick and USTA president Brian Vahaly, in which the latter expressed his concerns about the changing structure. He cited the growing number of foreign players in their 20s entering the collegiate ranks, a problem that’s not exclusive to tennis.

“I do get concerned a little bit as we think about the eligibility for college tennis and who’s playing it, to ensure that it’s a healthy pipeline for our youth,” Vahaly said.

Roddick argued that competing against more experienced players in college is “expediting the process” of real competition and development for American youth. He described the college system as a “minor league” for the pros.

“It is, but I think the question is, ultimately: Are we losing opportunities for some of our American youth who are not ready to go out on tour?” Vahally said.“We need opportunities for our young American players to play college tennis. It cannot just be a minor league professional system.”

The majority of top American stars on the ATP and WTA did not play college tennis. The few who did include 2022 NCAA men’s singles champion Ben Shelton and 2021 NCAA women’s singles champion Emma Navarro.

The NCAA announced earlier this month that it’s exploring three preenrollment eligibility rule changes that could be implemented by next season. One of the proposed changes would require prospects to withdraw from opt-in professional league drafts or lose their NCAA eligibility.

While the rule would impact NBA prospects,  the WTA and ATP Tour do not have drafts.

The rule proposal that directly impacts tennis would allow players to accept prize money without impacting their eligibility. The proposal, which was announced last week,  came less than two months after the NCAA’s landmark settlement with UNC’s Reese Brantmeier and former Texas star Maya Joint regarding prize money they had previously won.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 20, 2026; Philadelphia, PA, USA; UCLA Bruins guard Donovan Dent (2) dribbles the ball against the UCF Knights in the first half during a first round game of the men's 2026 NCAA Tournament at Xfinity Mobile Arena

New NCAA Eligibility Policy Hasn’t Slowed Lawsuits—It’s Triggered More

The NCAA’s new eligibility policy sparked a fresh cascade of lawsuits.
Oct 11, 2025; Los Angeles, California, USA; Michigan Wolverines head coach Sherrone Moore in the second half against the USC Trojans at United Airlines Field at the Los Angeles Memorial Coliseum.

Michigan Athletics Investigation of Moore Affair Finds ‘Poor Oversight’

But misconduct was not “widespread throughout the department.”
Michigan athletic director Warde Manuel watches warmups from the field before school's game against Ohio State at Ohio Stadium in Columbus.

Warde Manuel to Step Down as Michigan AD

The school announced Warde Manuel is stepping down at the end of the calendar year.
Michigan athletic director Warde Manuel speaks before the Frozen Four semifinals at T-Mobile Arena in Las Vegas on Thursday, April 9, 2026

Michigan Leaders Received Reports of Moore’s Affair

Former Michigan football coach Sherrone Moore was fired last December.
podcast thumbnail mobile
Front Office Sports Today

7/21/26 – Michigan AD Out, Goodell Extension, Zlatan Exits Fox, Tom Brady vs. Logan Paul

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
May 4, 2017; Columbus, OH, USA; The BYU Cougars against the Long Beach State 49ers at St. John Arena. Mandatory Credit: Joe Maiorana-USA TODAY Sports

Why Stephen F. Austin Volleyball Players Are Suing Their School

Both players were cut from the team following the 2025–26 season.
Mar 16, 2026; Dayton, OH, USA; Detailed view of the “NCAA” logo during the Howard Bison a practice session ahead of the first four of the men's 2026 NCAA Tournament at University of Dayton Arena.
July 9, 2026

Judge Orders NCAA to Grandfather Athletes Into Eligibility Model

The ruling could grant another year of eligibility to thousands of athletes.
Michigan athletic director Warde Manuel, left, sits and laughs alongside head coach Dusty May and Yaxel Lendeborg during a celebration honoring the team’s NCAA men’s basketball national championship at Crisler Center in Ann Arbor on Saturday, April 11, 2026.
July 13, 2026

Michigan AD’s Position in Question As Investigation Findings Loom

The program has been marred by multiple scandals.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 8, 2026

Is Big 12’s $20M Monster Jersey Patch Deal Too Cheap?

The deal, heralded as the first of its kind, drew criticism.
Aug 30, 2025; Colorado Springs, Colorado, USA; Bucknell Bison tight end Charlie Kreinbucher (82) runs the ball against Air Force Falcons defensive back Roger Jones Jr. (5) in the first quarter at Falcon Stadium.
July 8, 2026

Criminal Case Against Former Bucknell Coach Could Set Precedent

A Bucknell football player died in 2024 after collapsing at practice.
Nov 25, 2016; Pullman, WA, USA; General view of the Pac-12 logo on the field before the game between the Washington Huskies and the Washington State Cougars at Martin Stadium. Mandatory Credit: James Snook-USA TODAY Sports
July 6, 2026

New Pac-12 Only FBS Conference Not Hosting Media Days

The Pac-12 is expanding from two to eight teams this season.
July 5, 2026

FBI Arrests Ex-College Hoops Player in Multimillion-Dollar Fraud Case

Kerr Kriisa played for Kentucky, West Virginia, Cincinnati, and Arizona between 2020 and 2026.