Monday, August 24, 2026

USGA’s Mike Whan on LIV Golf, Tiger Woods, and Golf’s Changing Future

USGA CEO Mike Whan is content with the exemption categories the U.S. Open launched for LIV Golf players last year, he tells Front Office Sports.

John David Mercer-Imagn Images

SOUTHAMPTON, N.Y. — The disruption LIV Golf has brought to the professional game, and how the sport will look because of it in the future, continues to be the biggest looming question as the major championship season continues.

This week, the golf world will congregate in Philadelphia for the PGA Championship. But last week, all eyes were on the U.S. Open, which hosted a media day at Shinnecock Hills Golf Club ahead of the course hosting the 126th edition of the national championship June 18–21.

Front Office Sports caught up with USGA CEO Mike Whan, who opened up about LIV’s impact on golf, the sport’s shifting leadership landscape, and more. Some quotes have been lightly edited for brevity and clarity.

FOS: How do you grade LIV Golf’s U.S. Open exemptions that began last year? (The highest-ranked player, not otherwise qualified, inside the top 3 of LIV’s individual standings at the end of the 2025 season and as of May 18, 2026, earns exemptions into this year’s tournament.)

Whan: LIV has got an incredible amount of talent there. We wanted to make sure that we didn’t miss some of that talent. I’ve really been both impressed and pleased to see how many LIV players play in our qualifier each year and will again. If somebody goes out there and is beating champions that are already qualified here on a regular basis, we wanted to make sure we captured that. So, when we said, ‘Let’s take a look at who the top player is, and then we’ll actually even take that down to top three, if there aren’t any otherwise qualified,’ that felt right, still feels right. What happens to LIV in the future? We look at our exemptions and our road to the U.S. Open every year. We’ll see what LIV looks like in a couple years and make the same decision we made a couple years ago.

FOS: How are golf’s leaders managing so much turnover with relatively new CEOs at the PGA Tour, PGA of America, R&A, and LIV Golf?

Whan: When I walked in as the commissioner of the LPGA in 2010, I remember looking around the room and thinking, ‘These are all the old guys that people have talked about.’ And now, I’m probably that old guy, and virtually everybody’s changed that room since 2010 when I first walked in, and even since I got to the USGA, I think everybody’s changed in terms other than Augusta National chairman Fred Ridley and executive director Will Jones. So, it keeps me fresh. I want to make sure I’m not the old guy holding us back for new ideas. But how often do we talk? Virtually all the time, as you can imagine. The business is just too interrelated, and it’s been fun kind of getting to watch it through some of the new eyes, like PGA of America CEO Terry Clark and PGA Tour CEO Brian Rolapp, and they come in with the same kind of perspective I probably came in with 15 years ago.

FOS: How does golf deal with Tiger Woods and Phil Mickelson’s presence in the professional game diminishing?

Whan: I was commissioner of the LPGA for 12 years, and when you’re in that moment, I know that those athletes—and sometimes even their commissioner—can feel like, ‘How are we ever going to get past Lorena Ochoa?’ Before me, they were probably saying, ‘How are we going to get past Annika Sorenstam or Nancy Lopez?’ Athletes step up, and now we’re talking about Nelly Korda’s run or Jeeno Thitikul. It just happens. So, when you say no Tiger or Phil, I’ll never think about the 2026 Masters as that. I’ll think about it as the year that Rory threw a back-to-back on us. That’s what happens in sports. The next big ones step up, and the big ones are stepping up in the men’s and women’s game as well.

FOS: Are you still pleased with the media-rights extension the USGA reached last year with NBC and Versant?

Whan: I didn’t say it too publicly, but my hope was to keep the band together. I really like what NBC and the Golf Channel does in terms of not just the U.S Open, not just the women’s open, but how they support our championships—how they make the U.S. Amateur a big deal, the women’s amateur, the Curtis Cup, the Walker Cup. I wasn’t sure that every TV partner would think about golf. I knew they liked our big events, and there were a lot of people bidding on our big events, but I wanted to make sure we were with a partner that was going to raise the game. I really think one of the things we’re riding right now, on this high, is because we celebrate all kinds of golf. We celebrate the greatest in juniors and seniors and adaptive. That’s what I like about our deal, it keeps the band together, and I know that band is committed to more than just the U.S. Open.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.

US Open ‘Almost Doubling’ Credentials for Content Creators

Nearly 100 creators will be credentialed at this year’s US Open.

Good Good Golf Pulls Ad, Apologizes Following Backlash

Callaway, Good Good’s equipment partner, said it was “disappointed by the content.”
podcast thumbnail mobile
Front Office Sports Today

8/21/26 – Jeanie Buss’s Ownership Battle, US Open’s Record Purse, Harden Hits $500M

0:00

Featured Today

Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.

Enes Kanter Freedom Removed from WNBA Game After Altercation

The former NBA player claims he will enter the 2027 WNBA Draft.
Aug 20, 2026; Los Angeles, California, USA; Atlanta Dream forward Angel Reese (5) and forward Naz Hillmon (00) cheer from the bench in the fourth quarter of the game against the Los Angeles Sparks in the second half at Crypto.com Arena
August 21, 2026

Newest WNBA Dildo Thrower Arrested and Banned

Angel Reese pointed out the perpetrator, who was apprehended and arrested.
Aug 10, 2026; College Park, Georgia, USA; Toronto Tempo guard Marina Mabrey (3) dribbles against Atlanta Dream guard Rhyne Howard (10) in the third quarter at Gateway Center Arena at College Park. Mandatory Credit: Colin Hubbard-Imagn Images
August 21, 2026

WNBA Tanking Season Is Officially Underway

The Toronto Tempo have lost 12 games in a row.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
August 20, 2026

Resellers Have US Open Ticket Prices Sky-High

The average get-in price for the US Open main draw is $288.
Sep 6, 2025; Flushing, NY, USA; A general view of the women’s singles final between Aryna Sabalenka of Belarus and Amanda Anisimova of the United States at the US Open at Arthur Ashe Stadium in Billie Jean King National Tennis Center.
August 20, 2026

US Open Sets Record With $108M in Total Prize Money

The prize purse is 20% higher than last year.
First at FOS
August 19, 2026

NFL Isn’t Happy With Nielsen’s Latest Changes

The league is amplifying efforts to work with other audience-measurement firms.
August 19, 2026

LIV Golf CEO: ‘I Hope We Can’ Pay Unpaid Vendors

Lawsuits over missed payments are piling up.