Golf’s U.S. Open will remain on NBC through at least 2032 as part of an extended media-rights deal between the network and the USGA.
The new pact, announced Tuesday, is for six years and takes effect in 2027, following the expiration of the current media-rights agreement. It involves both NBCUniversal and Versant, the new independent media company set to be spun out from Comcast, encompassing cable networks like Golf Channel and USA Network. It marks the first sports media-rights acquisition for Versant.
Terms were not revealed, but CNBC’s Scott Wapner reported the deal is “valued around $95 million annually.” Puck previously reported that the USGA would receive close to the $93 million it has been paid annually under a 12-year, $1.1 billion deal that started with Fox Sports in 2025 and transferred to NBC Sports in 2020. Fox paid a lump sum of $323 million to get out of that deal after five years, according to Money in Sport, and NBC has been paying the difference (roughly $47 million annually). NBC previously had USGA media rights from 1995 to 2014 before the Fox deal.
In addition to the U.S. Open, NBC will continue to be the exclusive broadcast home of the U.S. Women’s Open and U.S. Senior Open. USA Network will provide some coverage of the U.S. Open and U.S. Women’s Open, while Golf Channel will carry coverage of other USGA championships like the U.S. Senior Open, U.S. Senior Women’s Open, U.S. Amateur, U.S. Women’s Amateur, U.S. Junior Amateur, U.S. Girls’ Junior, U.S. Adaptive Open, Walker Cup, and Curtis Cup. Peacock will stream all USGA programming airing on NBC.
In June, the final round of the U.S. Open averaged 5.4 million viewers on NBC and Peacock, as J.J. Spaun won his first major championship following a roughly 90-minute stoppage of play at a rain-soaked Oakmont Country Club. That was down just over 8% from last year’s U.S. Open, which averaged 5.9 million viewers as Bryson DeChambeau outdueled Rory McIlroy at Pinehurst No. 2 in North Carolina.
