Tuesday, July 21, 2026

USF Is the Newest Financial Underdog in the AP Top 25

The Bulls’ win is even more notable given that the University of South Florida’s athletic department makes just half of what Florida rakes in.

Sep 6, 2025; Gainesville, Florida, USA; South Florida Bulls place kicker Nico Gramatica (7), South Florida Bulls long snapper Turner McLaughlin (48) and teammates celebrate after a game against the Florida Gators at Ben Hill Griffin Stadium.
Matt Pendleton-Imagn Images

The only football program that has beaten two ranked teams so far this season isn’t even in the Power 4—it’s University of South Florida. USF, which is in the American Conference, is now the only non-power conference school in the AP Top 25.

On Saturday, the Bulls upset the Florida Gators 18-16 with a 20-yard field goal at the end of regulation. Last week, USF beat Boise State, previously the only ranked non-power conference program who have now fallen below the AP Top 25—though they still have an honorable mention.

The Bulls’ win over the weekend hit the Gators especially hard because it was a “pay game”: Florida paid USF $500,000 to play them in The Swamp, assuming it would be a relatively easy win for the formerly No. 13 Gators against an unranked non-power conference program.

The win is even more impressive given that the University of South Florida’s athletic department makes just half of what Florida rakes in.

In the 2024 fiscal year, the Gators notched $200 million in revenue, according to the Knight-Newhouse database, which compiles and shares athletics financial records, while, the Bulls brought in $103.5 million.

The disparity stems mostly from media rights revenues and College Football Playoff distributions. In 2024, USF received about $11.35 million from a combination of media rights distributions from the conference, NCAA payouts, and money from the College Football Playoff. Meanwhile, Florida received $64.65 million from media rights, CFP distributions, and NCAA payouts, according to Knight-Newhouse data. 

The Bulls will take on another much richer school next Saturday, when they face off against No. 5 ranked Miami Hurricanes. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 20, 2026; Philadelphia, PA, USA; UCLA Bruins guard Donovan Dent (2) dribbles the ball against the UCF Knights in the first half during a first round game of the men's 2026 NCAA Tournament at Xfinity Mobile Arena

New NCAA Eligibility Policy Hasn’t Slowed Lawsuits—It’s Triggered More

The NCAA’s new eligibility policy sparked a fresh cascade of lawsuits.
Kyle Brandt ESPN

Kyle Brandt Joins ‘Get Up’ as ESPN Furthers NFL Network Integration

Other NFL Network talents have appeared on ESPN in recent weeks.

NFLPA Uses World Cup Final to Renew Push for Grass Fields

The union begins a coordinated campaign to pressure team owners.
Oct 11, 2025; Los Angeles, California, USA; Michigan Wolverines head coach Sherrone Moore in the second half against the USC Trojans at United Airlines Field at the Los Angeles Memorial Coliseum.

Michigan Athletics Investigation of Moore Affair Finds ‘Poor Oversight’

But misconduct was not “widespread throughout the department.”
podcast thumbnail mobile
Front Office Sports Today

7/21/26 – Michigan AD Out, Goodell Extension, Zlatan Exits Fox, Tom Brady vs. Logan Paul

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Michigan athletic director Warde Manuel watches warmups from the field before school's game against Ohio State at Ohio Stadium in Columbus.

Warde Manuel to Step Down as Michigan AD

The school announced Warde Manuel is stepping down at the end of the calendar year.
May 4, 2017; Columbus, OH, USA; The BYU Cougars against the Long Beach State 49ers at St. John Arena. Mandatory Credit: Joe Maiorana-USA TODAY Sports
July 13, 2026

Why Stephen F. Austin Volleyball Players Are Suing Their School

Both players were cut from the team following the 2025–26 season.
Michigan athletic director Warde Manuel speaks before the Frozen Four semifinals at T-Mobile Arena in Las Vegas on Thursday, April 9, 2026
July 15, 2026

Michigan Leaders Received Reports of Moore’s Affair

Former Michigan football coach Sherrone Moore was fired last December.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Michigan athletic director Warde Manuel, left, sits and laughs alongside head coach Dusty May and Yaxel Lendeborg during a celebration honoring the team’s NCAA men’s basketball national championship at Crisler Center in Ann Arbor on Saturday, April 11, 2026.
July 13, 2026

Michigan AD’s Position in Question As Investigation Findings Loom

The program has been marred by multiple scandals.
Mar 16, 2026; Dayton, OH, USA; Detailed view of the “NCAA” logo during the Howard Bison a practice session ahead of the first four of the men's 2026 NCAA Tournament at University of Dayton Arena.
July 9, 2026

Judge Orders NCAA to Grandfather Athletes Into Eligibility Model

The ruling could grant another year of eligibility to thousands of athletes.
July 8, 2026

Is Big 12’s $20M Monster Jersey Patch Deal Too Cheap?

The deal, heralded as the first of its kind, drew criticism.
Aug 30, 2025; Colorado Springs, Colorado, USA; Bucknell Bison tight end Charlie Kreinbucher (82) runs the ball against Air Force Falcons defensive back Roger Jones Jr. (5) in the first quarter at Falcon Stadium.
July 8, 2026

Criminal Case Against Former Bucknell Coach Could Set Precedent

A Bucknell football player died in 2024 after collapsing at practice.