• Loading stock data...
Friday, September 12, 2025
Tuned In is Almost Sold Out! Limited Tickets Remain!

USA Today Publisher Strikes Landmark Sports Betting Deal

Tim Loerhrke-USA TODAY/Design: Alex Brooks

Gannett, publisher of USA Today and more than 100 daily newspapers in the U.S., landed a deal with a major sports betting company.

The five-year, $100-million agreement with Tipico USA Technology is a first-of-its-kind deal for a major U.S. newspaper publisher. It reportedly includes $90 million in media spend, with Tipico providing sports betting content throughout the USA Today Network.

In May, Gannett recorded a decline in first-quarter revenue but its digital subscription business is growing. 

Ark Invest estimates the U.S. sports betting market will hit $37 billion by 2025 — a significant increase from the current $9.5 billion figure.

  • Eleven states have passed the $1 billion wager mark.
  • In the first three months of 2021, sports betting revenue reached $961.1 million, according to the American Gaming Association.

The sports audience for Gannett is already established. The network has a footprint in 46 states with roughly 200 sports websites after being acquired by GateHouse Media in a $1.38 billion deal two years ago.

Tipico’s foray into the newspaper industry isn’t the first time a betting company has teamed up with a media outlet. The Associated Press, Barstool Sports, CBS Sports, and ESPN have all partnered with sports betting companies.

Technavio expects the global sports betting market to grow by $134 billion from 2020 to 2024.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Massachusetts Sues Kalshi To Block Sports Prediction Markets

A lawsuit claims the company’s offerings are indistinguishable from traditional sports bets.

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
Mar 3, 2025; Miami, Florida, USA; Miami Heat guard Terry Rozier (2) warms up prior to the game against the Washington Wizards at Kaseya Center.
Sponsored

Hornets Cancel Sports Betting Night Vs. Heat Over Terry Rozier Tie-In

Terry Rozier is under federal investigation for point-shaving in a 2023 game when he was on the Hornets.

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.

Featured Today

Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.
opinion
September 9, 2025

The Good, The Bad, and The Ugly from NFL’s Week 1 Broadcasts

Many viewers decried the addition of ads to “NFL RedZone.”
Aug 23, 2025; Tampa, Florida, USA; Buffalo Bills quarterback Josh Allen (17) leads the team onto the field for warm ups before a game against the Tampa Bay Buccaneers at Raymond James Stadium.
September 7, 2025

Slow Burn: The NFL’s Private-Equity Era So Far

Three deals have been struck to date. But the league is bullish.
Tennis
September 5, 2025

The US Open Is Groaning Under the Weight of Its Own Success

New York’s tennis major is more popular than ever.

FanDuel, Jaguars Reach $5M Deal Over Employee Theft

A Jaguars employee stole $20 million and gambled much of it with FanDuel.
Sep 4, 2025; Philadelphia, Pennsylvania, USA; Philadelphia Eagles cornerback Adoree' Jackson (8) tackles Dallas Cowboys wide receiver CeeDee Lamb (88) during the third quarter of the game at Lincoln Financial Field.
September 5, 2025

Kalshi’s $27M NFL Opener Runs Into Tribal Challenge

California Tribes want Kalshi forced to implement geofencing.
Sep 8, 2025; Chicago, Illinois, USA; Chicago Bears quarterback Caleb Williams (18) rushes the ball past Minnesota Vikings safety Theo Jackson (26) during the second half at Soldier Field.
exclusive
September 10, 2025

Americans See Little Difference Between Prediction Markets and Betting

A survey found 85% of respondents believe sports event contracts are gambling.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Eagles
September 4, 2025

FanDuel Paying $80K for Eagles Trains Amid Transit Funding Fight

The gambling company is giving stopgap transit funding in Philadelphia.
Sep 1, 2025; Chapel Hill, North Carolina, USA; TCU Horned Frogs tight end DJ Rogers (0) catches a touchdown pass as North Carolina Tar Heels defensive back Kaleb Cost (21) defends in the fourth quarter at Kenan Stadium.
September 3, 2025

Polymarket Moves Closer to Reentering the U.S.

There’s yet more prediction markets momentum as the NFL season kicks off.
during the fourth quarter at Memorial Stadium in Clemson, S.C. Saturday, August 31, 2025.
September 2, 2025

Underdog Bets on Prediction Markets With Crypto.com Deal

Sports event contracts will be offered in 16 states.
Rob Bonta
August 29, 2025

Users Sue Daily Fantasy Companies After California Calls Them Illegal

Underdog Sports and Boom Fantasy were separately sued.