Tuesday, May 5, 2026

UFL Dealing With Challenges Three Weeks Into Second Season

The United Football League continues to deal with challenges in its second season, including coaches stepping down from its teams.

The Commercial Appeal

The United Football League is entering the fourth week of its second season with more logistical challenges to overcome on and off the field.

This week, two head coaches stepped away from the league, with Ken Whisenhunt resigning from the Memphis Showboats and Wade Phillips taking a leave of absence from the San Antonio Brahmas.

That made it three out of the spring football league’s eight teams that have lost their head coaches this season. Reggie Barlow stepped down from the DC Defenders on March 23, five days before the regular season began, to take the head coach job at Tennessee State.

Memphis and San Antonio are both 0–3, while DC is 3–0 under the leadership of interim head coach Shannon Harris.

The coaching moves are the latest obstacle for the UFL, which began its season without a labor deal—a situation that is still not resolved. Players considered striking but ultimately decided to play.

Inside the Numbers

Week 4 will be a crucial test for the UFL’s TV ratings, as all four games are on over-the-air broadcast networks, ABC or Fox.

Through three weeks, viewership is down 33% compared to the inaugural 2024 season, with games airing on ABC, ESPN, Fox, and FS1. However, Week 3 did bring the most-watched game of the season so far: 967,000 viewers on ABC for the Defenders’ 27–15 victory over the St. Louis Battlehawks on Sunday afternoon.

So far, the average game attendance of 12,817 is down 3.7% compared to the average through three weeks last season.

Editors’ note: RedBird Capital has an ownership stake in the UFL. It is also the parent company of RedBird IMI, the majority owner of Front Office Sports.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Peter Schmeichel
exclusive

Danish Legend Peter Schmeichel Joins Fox World Cup Coverage

Schmeichel played goalie for Denmark in four World Cups.
San Francisco, CA - February 5, 2016- The GeneralÕs Residence at Fort Mason: Stephen A. Smith and Skip Bayless on the remote set of First Take during coverage for Super Bowl 50.(Photo by Tony Avelar / ESPN Images)
exclusive

Skip Bayless to Appear on ESPN’s ‘First Take’ on Friday

Bayless previously hosted “First Take” from 2007 to 2016.

NBA Playoffs Get Strong Early Ratings

It’s unclear whether Luka Dončić will return in the second round.

Featured Today

Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.
Kaitlin Oaks (left) from Tampa looks at photos with Layla Abutha from Tampa while attending Thurby at Churchill Downs during the week of Kentucky Derby on Thursday, April 30, 2026.
May 1, 2026

Kentucky Derby Is Courting Gen Z

Churchill Downs is mixing traditional splendor with a youthful atmosphere.
INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.
April 22, 2026

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.

Europe’s Soccer Giants Keep Winning—and Are Cashing In

The Big Five leagues of European soccer are again led by financial giants.
Sep 30, 2024; Toronto, Ontario, Canada; Toronto Raptors vice chairman and team president Masai Ujiri talks to the media during media day at Scotiabank Area. Mandatory Credit: John E. Sokolowski-Imagn Images
May 4, 2026

Mavericks Hire Masai Ujiri To Replace Nico Harrison

Ujiri was the general manager of the Raptors’ 2019 title team.
May 4, 2026

WNBA Slightly Raises Technical, Flagrant Foul Fines for 2026 Season

The league will also fine players for flopping.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
May 4, 2026

PGA Tour’s Two-Track Future on Display in the Carolinas This Week

Tournaments are taking place in Charlotte and Myrtle Beach, S.C.
May 4, 2026

LIV Turns to Investment Bank With Sports Ties As PIF Exit Looms

The league is searching for new investors after the Saudi PIF pulled out.
May 3, 2026; Austin, TX, USA; Dallas Wings guards Azzi Fudd (35) and Paige Bueckers (5) at the start of the second half against the Las Vegas Aces at Moody Center. Mandatory Credit: Scott Wachter-Imagn Images
May 4, 2026

Azzi Fudd Won’t Be Fined After Questioning WNBA Officiating

Fudd said she was “confused” about the WNBA’s officiating.
May 3, 2026

Panthers Owner Viola Wins Second Kentucky Derby

Golden Tempo’s rally to victory marks the second Derby win for Viola.