Tuesday, November 3, 2026

UFL Dealing With Challenges Three Weeks Into Second Season

The United Football League continues to deal with challenges in its second season, including coaches stepping down from its teams.

The Commercial Appeal

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The United Football League is entering the fourth week of its second season with more logistical challenges to overcome on and off the field.

This week, two head coaches stepped away from the league, with Ken Whisenhunt resigning from the Memphis Showboats and Wade Phillips taking a leave of absence from the San Antonio Brahmas.

That made it three out of the spring football league’s eight teams that have lost their head coaches this season. Reggie Barlow stepped down from the DC Defenders on March 23, five days before the regular season began, to take the head coach job at Tennessee State.

Memphis and San Antonio are both 0–3, while DC is 3–0 under the leadership of interim head coach Shannon Harris.

The coaching moves are the latest obstacle for the UFL, which began its season without a labor deal—a situation that is still not resolved. Players considered striking but ultimately decided to play.

Inside the Numbers

Week 4 will be a crucial test for the UFL’s TV ratings, as all four games are on over-the-air broadcast networks, ABC or Fox.

Through three weeks, viewership is down 33% compared to the inaugural 2024 season, with games airing on ABC, ESPN, Fox, and FS1. However, Week 3 did bring the most-watched game of the season so far: 967,000 viewers on ABC for the Defenders’ 27–15 victory over the St. Louis Battlehawks on Sunday afternoon.

So far, the average game attendance of 12,817 is down 3.7% compared to the average through three weeks last season.

Editors’ note: RedBird Capital has an ownership stake in the UFL. It is also the parent company of RedBird IMI, the majority owner of Front Office Sports.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 11, 2021; Milwaukee, Wisconsin, USA; ESPN reporter Michael Wilbon prior to the Phoenix Suns against the Milwaukee Bucks in game three of the 2021 NBA Finals at Fiserv Forum. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

Michael Wilbon Takes Indefinite Leave From ESPN, PTI for Health Reasons

The longtime “PTI” cohost insists he’s not retiring.
Mar 29, 2025; Houston, Texas, USA; View of a camera with a Fox Sports logo before the game between the Houston Astros and the New York Mets at Daikin Park. Mandatory Credit: Troy Taormina-Imagn Images

Fox Rides World Cup to $4.57B Quarter As Thanksgiving Hopes Fade

The network’s holiday hopes are dimming with a less attractive NFL matchup.

Vikings Loss Reinforces NFL’s Parity-Driven Business Model

The NFL hasn’t had an undefeated team since the 1972 Dolphins.

Tom Brady Curses on Air—Again

The FCC can issue fines or warnings for profanity on live television.
podcast thumbnail mobile
Front Office Sports Today

11/3/26 – First CFP Rankings, Wilbon Steps Away, NFL Coaching Hot Seats

0:00

Featured Today

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.

MLB Free Agency Opens, Eight Players Get Qualifying Offers

Uncertainty continues to loom over MLB’s offseason player market.
November 1, 2026

NFL Owners Haven’t Fired a Coach Yet: ‘It’s Coming,’ Agent Says

The league hasn’t gone this long without a coaching change since 2017.
Golf - Dubai Desert Classic 2025 - Emirates Golf Club, Dubai, United Arab Emirates - January 19, 2025 Northern Ireland's Rory McIlroy in action as he tees off on the eighth during the final round
November 2, 2026

DP World Tour, WWE Press On in Middle East Amid War

The Abu Dhabi Aldar Championship begins Thursday with a $9 million purse.
Sponsored

How the New York Yankees Stay Game-Ready with Sage Intacct

See how Sage Intacct helps the Yankees streamline finances and plan for the future.
October 31, 2026

Valkyries Win WNBA Title in Second Season

It’s the last Finals appearance for WNBA commissioner Cathy Engelbert.
October 31, 2026

WNBA Finals Game 6 Draws 1.5M Viewers After Scheduling Uproar

The controversial matinee game outdrew last year’s primetime championship clincher.
First at FOS
October 31, 2026

Caleb Williams Hiding Cleat Logos ‘Makes Sense’ After Fines, CEO Says

Close to 100 NFL players wear Caddix cleats without endorsement deals.
Washington Capitals NHL star Alex Ovechkin takes part in the team’s first practice of the season days after he appeared in a propaganda ad for the United Russia party, which supports the regime of Russia's President Vladimir Putin, in Arlington, Virginia, US, September 17, 2026.
October 30, 2026

Russia Allowed Back Into International Hockey After Court Lifts Ban

Russia could be included in the Men’s World Championship next May.