Thursday, August 27, 2026
The FOS App Launches September 1 Pre-save on the App Store Today

UFL Dealing With Challenges Three Weeks Into Second Season

The United Football League continues to deal with challenges in its second season, including coaches stepping down from its teams.

The Commercial Appeal

The United Football League is entering the fourth week of its second season with more logistical challenges to overcome on and off the field.

This week, two head coaches stepped away from the league, with Ken Whisenhunt resigning from the Memphis Showboats and Wade Phillips taking a leave of absence from the San Antonio Brahmas.

That made it three out of the spring football league’s eight teams that have lost their head coaches this season. Reggie Barlow stepped down from the DC Defenders on March 23, five days before the regular season began, to take the head coach job at Tennessee State.

Memphis and San Antonio are both 0–3, while DC is 3–0 under the leadership of interim head coach Shannon Harris.

The coaching moves are the latest obstacle for the UFL, which began its season without a labor deal—a situation that is still not resolved. Players considered striking but ultimately decided to play.

Inside the Numbers

Week 4 will be a crucial test for the UFL’s TV ratings, as all four games are on over-the-air broadcast networks, ABC or Fox.

Through three weeks, viewership is down 33% compared to the inaugural 2024 season, with games airing on ABC, ESPN, Fox, and FS1. However, Week 3 did bring the most-watched game of the season so far: 967,000 viewers on ABC for the Defenders’ 27–15 victory over the St. Louis Battlehawks on Sunday afternoon.

So far, the average game attendance of 12,817 is down 3.7% compared to the average through three weeks last season.

Editors’ note: RedBird Capital has an ownership stake in the UFL. It is also the parent company of RedBird IMI, the majority owner of Front Office Sports.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 13, 2026; Metairie, LA, USA; Detailed view of the NFL logo on the football during a joint scrimmage between the New Orleans Saints and the Jacksonville Jaguars during at Ochsner Sports Performance Center

NFL Won’t Reach Prediction-Market Deals Before Start of Season

“I would be incredibly shocked if anything at all happens this season.”
Feb 2, 2026; San Francisco, CA, USA; Los Angeles Rams linebackers Byron Young (0) and Jared Verse (8) pose during NFC practice at the NFL Flag Fieldhouse at Moscone Center South Building. Mandatory Credit: Kirby Lee-Imagn Images

TV Ratings Help Explain Why the NFL Killed the Pro Bowl

Average viewership fell by 57% in one year and 70% in four years.

NFL Owners Remain Confident About Roger Goodell Extension

The owners did not discuss it Wednesday during their meeting.

Jed York Absent From NFL Owners’ Meeting

49ers CEO Al Guido was the team’s primary representative.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Tennis Star Jess Pegula on WTA Sex Testing & More

0:00

Featured Today

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
Aug 23, 2025; Atlanta, Georgia, USA; A detailed view of the FedExCup Trophy before the third round of the TOUR Championship golf tournament

Good Good Golf Fallout Is Talk of Tour Championship

Major questions still remain for the brand and its partners.
August 26, 2026

NFL Eliminates Pro Bowl Game, Adds Player-Accountability System

Pro Bowl selections will still be made.
Exclusive
August 27, 2026

Union Head: NBA Players Have ‘Serious Problem’ With NBA Europe

Kelly also said the union is “no fan” of the second apron.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
August 26, 2026

Another LIV Vendor Ramps Up Legal Fight As Layoffs Hit League

Deltatre, a sports technology service provider, is suing LIV.
August 26, 2026

Unrivaled Valued at $650M After Latest Funding, Players Own 30%

Unrivaled will move out of its Florida arena in 2028.
Aug 20, 2026; Saint Louis, Missouri, USA; Rory McIlroy waves to the crowd after playing his shot off of the twelfth tee during the first round of the BMW Championship golf tournament. Mandatory Credit: Jeff Curry-Imagn Images
August 25, 2026

Rory McIlroy Backs ‘Big Swing’ Tour Championship Overhaul

The changes will come in the 2028 season.
Mar 14, 2026; Montreal, Quebec, CAN; View of an NHL logo on a jersey worn by a linesman during the third period at Bell Centre.
August 25, 2026

NHL Moving Closer to Expansion in Thriving Sun Belt Market

The league continues efforts toward a 33rd team, and maybe a 34th.