Friday, August 21, 2026

UFL Dealing With Challenges Three Weeks Into Second Season

The United Football League continues to deal with challenges in its second season, including coaches stepping down from its teams.

The Commercial Appeal

The United Football League is entering the fourth week of its second season with more logistical challenges to overcome on and off the field.

This week, two head coaches stepped away from the league, with Ken Whisenhunt resigning from the Memphis Showboats and Wade Phillips taking a leave of absence from the San Antonio Brahmas.

That made it three out of the spring football league’s eight teams that have lost their head coaches this season. Reggie Barlow stepped down from the DC Defenders on March 23, five days before the regular season began, to take the head coach job at Tennessee State.

Memphis and San Antonio are both 0–3, while DC is 3–0 under the leadership of interim head coach Shannon Harris.

The coaching moves are the latest obstacle for the UFL, which began its season without a labor deal—a situation that is still not resolved. Players considered striking but ultimately decided to play.

Inside the Numbers

Week 4 will be a crucial test for the UFL’s TV ratings, as all four games are on over-the-air broadcast networks, ABC or Fox.

Through three weeks, viewership is down 33% compared to the inaugural 2024 season, with games airing on ABC, ESPN, Fox, and FS1. However, Week 3 did bring the most-watched game of the season so far: 967,000 viewers on ABC for the Defenders’ 27–15 victory over the St. Louis Battlehawks on Sunday afternoon.

So far, the average game attendance of 12,817 is down 3.7% compared to the average through three weeks last season.

Editors’ note: RedBird Capital has an ownership stake in the UFL. It is also the parent company of RedBird IMI, the majority owner of Front Office Sports.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 18, 2024; Boulder, Colorado, USA; General view of a Fox Sports broadcast microphone before the game between the Oregon Ducks against the Colorado Buffaloes at the CU Events Center. Mandatory Credit: Ron Chenoy-USA TODAY Sports
Exclusive

Steven Ruiz Leaving The Ringer for Fox Sports

Ruiz had been with The Ringer since 2021.
LSU Tigers head football coach Lane Kiffin talking with Quarterback Husan Longstreet 8 at LSU Football practice. August 18, 2026.

College Football Landscape Fueled by New Off-Field Drama

Five major storylines are shaping college football’s new business landscape.
Aug 6, 2026; Canton, Ohio, USA; The NFL shield logo on the field before the Carolina Panthers and Arizona Cardinals play at Tom Benson Hall of Fame Stadium. Mandatory Credit:
Exclusive

The Athletic in Talks to Provide Content to NFL Media Properties

Such content could appear on NFL.com and the NFL+ app.
First at FOS

Key NFL Committees Clear Way for $9.6 Billion Seahawks Sale

The sale is now likely to be ratified next week.
podcast thumbnail mobile
Front Office Sports Today

8/21/26 – Jeanie Buss’s Ownership Battle, US Open’s Record Purse, Harden Hits $500M

0:00

Featured Today

Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
Aug 10, 2026; College Park, Georgia, USA; Toronto Tempo guard Marina Mabrey (3) dribbles against Atlanta Dream guard Rhyne Howard (10) in the third quarter at Gateway Center Arena at College Park. Mandatory Credit: Colin Hubbard-Imagn Images

WNBA Tanking Season Is Officially Underway

The Toronto Tempo have lost 12 games in a row.
August 20, 2026

Resellers Have US Open Ticket Prices Sky-High

The average get-in price for the US Open main draw is $288.
Aug 20, 2026; Los Angeles, California, USA; Atlanta Dream forward Angel Reese (5) and forward Naz Hillmon (00) cheer from the bench in the fourth quarter of the game against the Los Angeles Sparks in the second half at Crypto.com Arena
August 21, 2026

Newest WNBA Dildo Thrower Arrested and Banned

Angel Reese pointed out the perpetrator, who was apprehended and arrested.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Sep 6, 2025; Flushing, NY, USA; A general view of the women’s singles final between Aryna Sabalenka of Belarus and Amanda Anisimova of the United States at the US Open at Arthur Ashe Stadium in Billie Jean King National Tennis Center.
August 20, 2026

US Open Sets Record With $108M in Total Prize Money

The prize purse is 20% higher than last year.
First at FOS
August 19, 2026

NFL Isn’t Happy With Nielsen’s Latest Changes

The league is amplifying efforts to work with other audience-measurement firms.
August 19, 2026

LIV Golf CEO: ‘I Hope We Can’ Pay Unpaid Vendors

Lawsuits over missed payments are piling up.
Aug 15, 2026; Orchard Park, New York, USA; A Buffalo Bills fan cheers during the second half against the Carolina Panthers at New Highmark Stadium. Mandatory Credit: Gregory Fisher-Imagn Images
Exclusive
August 19, 2026

NFL Fans in the Smallest Markets Are Buying the Most Merchandise

Kansas City and Buffalo top the list.