Saturday, July 4, 2026

UFL Dealing With Challenges Three Weeks Into Second Season

The United Football League continues to deal with challenges in its second season, including coaches stepping down from its teams.

The Commercial Appeal

The United Football League is entering the fourth week of its second season with more logistical challenges to overcome on and off the field.

This week, two head coaches stepped away from the league, with Ken Whisenhunt resigning from the Memphis Showboats and Wade Phillips taking a leave of absence from the San Antonio Brahmas.

That made it three out of the spring football league’s eight teams that have lost their head coaches this season. Reggie Barlow stepped down from the DC Defenders on March 23, five days before the regular season began, to take the head coach job at Tennessee State.

Memphis and San Antonio are both 0–3, while DC is 3–0 under the leadership of interim head coach Shannon Harris.

The coaching moves are the latest obstacle for the UFL, which began its season without a labor deal—a situation that is still not resolved. Players considered striking but ultimately decided to play.

Inside the Numbers

Week 4 will be a crucial test for the UFL’s TV ratings, as all four games are on over-the-air broadcast networks, ABC or Fox.

Through three weeks, viewership is down 33% compared to the inaugural 2024 season, with games airing on ABC, ESPN, Fox, and FS1. However, Week 3 did bring the most-watched game of the season so far: 967,000 viewers on ABC for the Defenders’ 27–15 victory over the St. Louis Battlehawks on Sunday afternoon.

So far, the average game attendance of 12,817 is down 3.7% compared to the average through three weeks last season.

Editors’ note: RedBird Capital has an ownership stake in the UFL. It is also the parent company of RedBird IMI, the majority owner of Front Office Sports.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Matt Miller ESPN

ESPN’s Matt Miller’s Crash, Backlash, and Investigation: Timeline

The Missouri AG’s office confirmed it is investigating Miller.
Jun 30, 2026; London, United Kingdom; Serena Williams of the United States returns a shot during her match against Maya Joint of Australia on day two at All England Lawn Tennis and Croquet Club. Mandatory Credit: Susan Mullane-Imagn Images

Serena Singles Return Draws Record Wimbledon Ratings for ESPN

Williams’s status for doubles remains in question.
Exclusive

ESPN Nears Mike Garafolo Deal As It Goes All In on NFL Reporters

ESPN has a deep bench of NFL reporters and personalities.

World Cup Ratings Getting Massive Lift From Bars and Watch Parties

Fox and Telemundo have been greatly aided by World Cup watch parties.
podcast thumbnail mobile
Front Office Sports Today

7/3/26 – USMNT Round of 16 Ticket Frenzy, NBA Tests New Free Throw Rule, Ovechkin Returns, Country Roads Takes Over

0:00

Featured Today

ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Jun 24, 2026; Indianapolis, Indiana, USA; Indiana Fever guard Caitlin Clark (22) dribbles the ball while Phoenix Mercury guard Lexi Held (10) defends in the second half at Gainbridge Fieldhouse. Mandatory Credit: Trevor Ruszkowski-Imagn Images

Caitlin Clark Denounces Hate Following Alyssa Thomas Incident

The public comments marked Clark’s first since the June 24 incident.
Aug 23, 2025; Phoenix, Arizona, USA; A general view of the MLB logo before the start of a game between the Cincinnati Reds and Arizona Diamondbacks at Chase Field.
July 2, 2026

New MLBPA Proposal Focuses on Roster Management

The latest labor proposal centered on MLB’s roster management rules.
Feb 1, 2026; New York, New York, USA; Los Angeles Lakers forward LeBron James (23) drives to the basket against New York Knicks guards Jalen Brunson (11) and Landry Shamet (44) during the third quarter at Madison Square Garden. Mandatory Credit: Brad Penner-Imagn Images
July 3, 2026

Rich Paul: LeBron Would Have Joined Knicks If Not for Title Win

Paul revealed the Knicks have checked in on James’s free agency.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
July 1, 2026

Brendan Sorsby Embraces 650-Day Wait for Chance at NFL Roster

The quarterback is a man without a home this fall.
Jan 25, 2025; San Francisco, California, USA; Los Angeles Lakers forward LeBron James (23) talks with Golden State Warriors guard Stephen Curry (30) and forward Draymond Green (right) after the game at Chase Center. Mandatory Credit: Darren Yamashita-Imagn Images
July 1, 2026

LeBron Watch 2026: Where Does the NBA’s Biggest Free Agent Fit Best?

James won’t return to the Lakers after eight seasons.
FILE PHOTO: Tennis - WTA Finals - Riyadh - King Saud University Indoor Arena, Riyadh, Saudi Arabia - November 8, 2025 Belarus' Aryna Sabalenka in action during her final match against Kazakhstan's Elena Rybakina
July 1, 2026

WTA Finals Moves to Indian Wells After Ending Saudi Arabia Deal

The deal between the WTA and Indian Wells is only for one year.
July 1, 2026

Bobby Bonilla Day Would End With MLB Owners’ Proposal

MLB team owners are seeking to outlaw future contracts with deferred money.