• Loading stock data...
Monday, March 30, 2026

UFL Dealing With Challenges Three Weeks Into Second Season

The United Football League continues to deal with challenges in its second season, including coaches stepping down from its teams.

The Commercial Appeal

The United Football League is entering the fourth week of its second season with more logistical challenges to overcome on and off the field.

This week, two head coaches stepped away from the league, with Ken Whisenhunt resigning from the Memphis Showboats and Wade Phillips taking a leave of absence from the San Antonio Brahmas.

That made it three out of the spring football league’s eight teams that have lost their head coaches this season. Reggie Barlow stepped down from the DC Defenders on March 23, five days before the regular season began, to take the head coach job at Tennessee State.

Memphis and San Antonio are both 0–3, while DC is 3–0 under the leadership of interim head coach Shannon Harris.

The coaching moves are the latest obstacle for the UFL, which began its season without a labor deal—a situation that is still not resolved. Players considered striking but ultimately decided to play.

Inside the Numbers

Week 4 will be a crucial test for the UFL’s TV ratings, as all four games are on over-the-air broadcast networks, ABC or Fox.

Through three weeks, viewership is down 33% compared to the inaugural 2024 season, with games airing on ABC, ESPN, Fox, and FS1. However, Week 3 did bring the most-watched game of the season so far: 967,000 viewers on ABC for the Defenders’ 27–15 victory over the St. Louis Battlehawks on Sunday afternoon.

So far, the average game attendance of 12,817 is down 3.7% compared to the average through three weeks last season.

Editors’ note: RedBird Capital has an ownership stake in the UFL. It is also the parent company of RedBird IMI, the majority owner of Front Office Sports.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Browns’ NFL Draft Pick Trade Proposal Falls Flat, Withdrawn

Support is lacking for the liberalized roster-management rule.
exclusive

Alabama, Nebraska, Michigan Spent Most on CFB Private Jet Travel

Texas A&M spent $493,000 on coach Mike Elko’s travel alone.

Kevin Pelton Leaving ESPN for WNBA Front Office

Pelton previously worked as an analyst for the Pacers.

ESPN’s Jeff Passan Explains Why He Decided Not To Replace Woj

The ESPN insider says he’s now ‘pot-committed’ to baseball.

Featured Today

Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.

MLB’s New ABS System Hits Fast—While Exposing Umpire Calls

Fans and players alike quickly gravitate toward the new system.
March 29, 2026

NFL Annual Meeting to Tackle Rule Changes, Refs, and Media Rights

The league will advance its preparations for next season.
March 29, 2026

Verstappen’s F1 Future in Doubt, Says Slow Start Isn’t the Reason

Verstappen is 28, but is already in his 12th year in F1.
Sponsored

Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together

The Boozer twins have built their games, and their identities, side by side.
Mar 25, 2026; Harrison, New Jersey, USA; Denver Summit FC forward Natasha Flint (26) celebrates a goal with teammates during the second half against Gotham FC at Sports Illustrated Stadium.
March 28, 2026

Denver Summit Smash NWSL Attendance Record

The expansion team broke the record at the Broncos’ Mile High Stadium.
Tom Kim and Tiger Woods of Jupiter Links GC laugh during match against Los Angeles Golf Club during the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.
March 27, 2026

Tiger Woods Boosts TGL Finals With Just Under 1 Million Viewers

ESPN averaged 989,000 viewers for Tuesday’s TGL finale.
March 26, 2026

MLS Leaders Think New Schedule Will Be ‘Transformative’

MLS teams have struggled to compete on the market for global talent.
March 26, 2026

Florida AG Wants NFL to Suspend Rooney Rule

The Rooney Rule requires teams to interview diverse coaching and executive candidates.