• Loading stock data...
Friday, April 3, 2026

UFL Dealing With Challenges Three Weeks Into Second Season

The United Football League continues to deal with challenges in its second season, including coaches stepping down from its teams.

The Commercial Appeal

The United Football League is entering the fourth week of its second season with more logistical challenges to overcome on and off the field.

This week, two head coaches stepped away from the league, with Ken Whisenhunt resigning from the Memphis Showboats and Wade Phillips taking a leave of absence from the San Antonio Brahmas.

That made it three out of the spring football league’s eight teams that have lost their head coaches this season. Reggie Barlow stepped down from the DC Defenders on March 23, five days before the regular season began, to take the head coach job at Tennessee State.

Memphis and San Antonio are both 0–3, while DC is 3–0 under the leadership of interim head coach Shannon Harris.

The coaching moves are the latest obstacle for the UFL, which began its season without a labor deal—a situation that is still not resolved. Players considered striking but ultimately decided to play.

Inside the Numbers

Week 4 will be a crucial test for the UFL’s TV ratings, as all four games are on over-the-air broadcast networks, ABC or Fox.

Through three weeks, viewership is down 33% compared to the inaugural 2024 season, with games airing on ABC, ESPN, Fox, and FS1. However, Week 3 did bring the most-watched game of the season so far: 967,000 viewers on ABC for the Defenders’ 27–15 victory over the St. Louis Battlehawks on Sunday afternoon.

So far, the average game attendance of 12,817 is down 3.7% compared to the average through three weeks last season.

Editors’ note: RedBird Capital has an ownership stake in the UFL. It is also the parent company of RedBird IMI, the majority owner of Front Office Sports.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dan Orlovsky's son, Madden, appears on NFL Live

Dan Orlovsky Opens Up on Autistic Son’s ‘NFL Live’ Appearance

The 14-year-old wants to be an artist for the Walt Disney Co.
Oct 4, 2025; Spokane, WA, USA; ESPN college basketball analyst Sean Farnham emcees during Numerica Kraziness in the Kennel at the McCarthey Athletic Center

ESPN Making Wooden Award Ceremony More Like Heisman

This year’s award winner will be revealed live in Los Angeles.
Mar 30, 2026; Phoenix, AZ, USA; NFL insider reporter

How Ian Rapoport, Daniel Jeremiah Fit in ESPN’s Plans

ESPN has high hopes for two of NFL Network’s biggest stars.

Brett Yormark and Cody Campbell Fight Over Who Runs Big 12

“He is not the dictator of the conference. That’s not his role.”

Featured Today

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
Aug 23, 2025; Phoenix, Arizona, USA; A general view of the MLB logo before the start of a game between the Cincinnati Reds and Arizona Diamondbacks at Chase Field.

MLB Sets 2026 Draft Slot Values, Could See First $10M Bonus

Bonus values in the upcoming event reach unprecedented levels.
Apr 2, 2026; Phoenix, AZ, USA; UCLA Bruins head coach Cori Close during practice prior to a 2026 NCAA Final Four women's basketball semifinal at Mortgage Matchup Center
April 3, 2026

Future of WNBA Draft Eligibility Rules Looms at Final Four

Not everyone is jumping to usher in a new era of eligibility.
Mar 30, 2026; Dallas, Texas, USA; Minnesota Timberwolves guard Anthony Edwards (5) looks on during the second half against the Dallas Mavericks at the American Airlines Center.
April 3, 2026

Cunningham, Edwards Out of NBA Season Awards Due to 65-Game Rule

Luka Dončić was injured Thursday after playing his 64th game.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
April 2, 2026

The Masters Ticket Resale Crackdown Continues

Augusta National has tightened its grip on the secondary market.
April 2, 2026

Polymarket’s Sports Push Continues With LaLiga Deal

LaLiga is the latest in a series of sports deals for Polymarket.
April 1, 2026

Chicago Sky Sell Picks to Protect Team from WNBA Expansion Draft

The Sky will still have three picks in the draft.