Friday, June 12, 2026

UFL Dealing With Challenges Three Weeks Into Second Season

The United Football League continues to deal with challenges in its second season, including coaches stepping down from its teams.

The Commercial Appeal

The United Football League is entering the fourth week of its second season with more logistical challenges to overcome on and off the field.

This week, two head coaches stepped away from the league, with Ken Whisenhunt resigning from the Memphis Showboats and Wade Phillips taking a leave of absence from the San Antonio Brahmas.

That made it three out of the spring football league’s eight teams that have lost their head coaches this season. Reggie Barlow stepped down from the DC Defenders on March 23, five days before the regular season began, to take the head coach job at Tennessee State.

Memphis and San Antonio are both 0–3, while DC is 3–0 under the leadership of interim head coach Shannon Harris.

The coaching moves are the latest obstacle for the UFL, which began its season without a labor deal—a situation that is still not resolved. Players considered striking but ultimately decided to play.

Inside the Numbers

Week 4 will be a crucial test for the UFL’s TV ratings, as all four games are on over-the-air broadcast networks, ABC or Fox.

Through three weeks, viewership is down 33% compared to the inaugural 2024 season, with games airing on ABC, ESPN, Fox, and FS1. However, Week 3 did bring the most-watched game of the season so far: 967,000 viewers on ABC for the Defenders’ 27–15 victory over the St. Louis Battlehawks on Sunday afternoon.

So far, the average game attendance of 12,817 is down 3.7% compared to the average through three weeks last season.

Editors’ note: RedBird Capital has an ownership stake in the UFL. It is also the parent company of RedBird IMI, the majority owner of Front Office Sports.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Fox Starts World Cup With Hydration Break Ads, No Shakira

FIFA instituted hydration breaks for all 104 matches.
Jun 10, 2026; New York, New York, USA; New York Knicks guard Jalen Brunson (11) controls the ball against San Antonio Spurs guard De'aaron Fox (4) during the fourth quarter of game four of the 2026 NBA Finals at Madison Square Garden

Leagues and Networks Are Going All In on America250

Celebrations include jersey patches, special uniforms, and dedicated programming.
Dec 14, 2025; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) scrambles against Los Angeles Chargers linebacker Khalil Mack (52) during the second half at GEHA Field at Arrowhead Stadium.

New Chiefs Stadium Will Star Mahomes Under Reworked Contract

The star quarterback is set to play at least three years in the new venue.

Texas Tech Boycott Could Cost Non-Conference Opponents Millions

Oregon State would have to pay Texas Tech $1 million to cancel its matchup.

Featured Today

Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
exclusive

Under Armour Did Not Renew WNBA Shoe Deal

Jacy Sheldon also wears logo-less Holo shoes due to WNBA apparel rules.
Landon Donovan discusses investment opportunities with the NWSL.
June 11, 2026

Landon Donovan: NWSL Is ‘Best Investment in Sports’

The former USMNT captain pointed to the USWNT’s success as proof.
Jun 10, 2026; New York, New York, USA; New York Knicks forward OG Anunoby (8) makes a game-winning tip shot against San Antonio Spurs guards Dylan Harper (2) and Devin Vassell (24) during game four of the 2026 NBA Finals in the final second of the fourth quarter at Madison Square Garden. Mandatory Credit: Vincent Carchietta-Imagn Images
opinion
June 11, 2026

Knicks-Spurs Finals Is Showing the NBA at Its Best

A 29-point comeback and record ratings have the sports world buzzing.
Sponsored

Landon Donovan: What Soccer in America Still Needs

Landon Donovan discusses the evolution of soccer in America and investing in the NWSL.
Jun 1, 2026; Oklahoma City, OK, USA; Texas Tech Red Raiders pitcher Nijaree Canady (24) points after a strikeout in the fifth inning against the Alabama Crimson Tide during the NCAA Women’s College World Series at Devon Park. Mandatory Credit: Brett Rojo-Imagn Images
June 10, 2026

NiJaree Canady Remains Unsigned With AUSL Season Underway

Canady was the No. 2 pick in the 2026 AUSL Draft.
June 10, 2026

Why WNBA Expansion Teams Are Surprising the League Again

The Fire and Tempo are much better than expected.
June 9, 2026

LIV CEO Won’t Guarantee Final 4 Events of 2026 Season Happen

The PIF in April said it would fund LIV through this season.
June 9, 2026

U.S. Open Qualifying Sends High School Stars to Shinnecock

Miles Russell and Giuseppe Puebla, both 17, earned spots Monday.