Monday, September 28, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

UFL Dealing With Challenges Three Weeks Into Second Season

The United Football League continues to deal with challenges in its second season, including coaches stepping down from its teams.

The Commercial Appeal

The United Football League is entering the fourth week of its second season with more logistical challenges to overcome on and off the field.

This week, two head coaches stepped away from the league, with Ken Whisenhunt resigning from the Memphis Showboats and Wade Phillips taking a leave of absence from the San Antonio Brahmas.

That made it three out of the spring football league’s eight teams that have lost their head coaches this season. Reggie Barlow stepped down from the DC Defenders on March 23, five days before the regular season began, to take the head coach job at Tennessee State.

Memphis and San Antonio are both 0–3, while DC is 3–0 under the leadership of interim head coach Shannon Harris.

The coaching moves are the latest obstacle for the UFL, which began its season without a labor deal—a situation that is still not resolved. Players considered striking but ultimately decided to play.

Inside the Numbers

Week 4 will be a crucial test for the UFL’s TV ratings, as all four games are on over-the-air broadcast networks, ABC or Fox.

Through three weeks, viewership is down 33% compared to the inaugural 2024 season, with games airing on ABC, ESPN, Fox, and FS1. However, Week 3 did bring the most-watched game of the season so far: 967,000 viewers on ABC for the Defenders’ 27–15 victory over the St. Louis Battlehawks on Sunday afternoon.

So far, the average game attendance of 12,817 is down 3.7% compared to the average through three weeks last season.

Editors’ note: RedBird Capital has an ownership stake in the UFL. It is also the parent company of RedBird IMI, the majority owner of Front Office Sports.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

podcast thumbnail mobile
Front Office Sports Today

9/28/26 – College Sports Bill Vote, Man City Found Guilty, Phillies Survive Collapse

0:00

Featured Today

Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.

MLB Attendance Grows For Fourth Straight Year

The league drew 0.5% more fans than it did last year.
September 26, 2026

NFL Declares Brazil Field Ready Even As Questions Persist

The Cowboys and Ravens play Sunday in Rio de Janeiro.
September 27, 2026

New-Look MLB Playoff Field Is Now Set

A wild and wet Sunday completed the 2026 regular season.
Sponsored

How Ryan Smith Is Building the Future of Sports in Utah

Utah Jazz and Mammoth owner talks from tech to team ownership.
September 26, 2026

NFL Fines Players $300,000 for Unsportsmanlike Conduct in Week 2

Fines for unsportsmanlike conduct increased in Week 2.
September 26, 2026

Mark Walter’s F1 Team Still Has Zero Points After Azerbaijan GP

The Cadillac team, which began racing this year, is in 11th place.
Sep 21, 2025; San Francisco, CA, USA; Team Europe player Alex de Menaur, captain Andre Agassi, players Jenson Brooksby, Reilly Opelka, Taylor Fritz, Alex Michelsen, Joao Fonseca, vice captain Patrick Rafter, and player Francisco Cerundulo celebrate with the Laver Cup trophy after defeating Team Europe at the Laver Cup at Chase Center.
September 26, 2026

Why Is the Laver Cup Already Back in London?

Roger Federer’s ‘Ryder Cup of Tennis’ was hosted there in 2022.
Sep 24, 2026; Rio de Janiero, Brazil; NFL A Wilson NFL official Duke football wtih the 2026 NFL Rio Game logo at the NFL Shop at Shopping Leblon. Mandatory Credit: Kirby Lee-Imagn Images
September 25, 2026

NFLPA: Brazil Field Issues About Performance, Not Player Safety

“Growth alone cannot be the goal,” says NFLPA executive director JC Tretter.