Wednesday, October 14, 2026

UFL Dealing With Challenges Three Weeks Into Second Season

The United Football League continues to deal with challenges in its second season, including coaches stepping down from its teams.

The Commercial Appeal

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The United Football League is entering the fourth week of its second season with more logistical challenges to overcome on and off the field.

This week, two head coaches stepped away from the league, with Ken Whisenhunt resigning from the Memphis Showboats and Wade Phillips taking a leave of absence from the San Antonio Brahmas.

That made it three out of the spring football league’s eight teams that have lost their head coaches this season. Reggie Barlow stepped down from the DC Defenders on March 23, five days before the regular season began, to take the head coach job at Tennessee State.

Memphis and San Antonio are both 0–3, while DC is 3–0 under the leadership of interim head coach Shannon Harris.

The coaching moves are the latest obstacle for the UFL, which began its season without a labor deal—a situation that is still not resolved. Players considered striking but ultimately decided to play.

Inside the Numbers

Week 4 will be a crucial test for the UFL’s TV ratings, as all four games are on over-the-air broadcast networks, ABC or Fox.

Through three weeks, viewership is down 33% compared to the inaugural 2024 season, with games airing on ABC, ESPN, Fox, and FS1. However, Week 3 did bring the most-watched game of the season so far: 967,000 viewers on ABC for the Defenders’ 27–15 victory over the St. Louis Battlehawks on Sunday afternoon.

So far, the average game attendance of 12,817 is down 3.7% compared to the average through three weeks last season.

Editors’ note: RedBird Capital has an ownership stake in the UFL. It is also the parent company of RedBird IMI, the majority owner of Front Office Sports.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

ESPN/ABC Monday Night Football commentators Joe Buck, left, and Troy Aikman before the Detroit Lions vs. Las Vegas Raiders game at Ford Field, Monday, Oct. 30, 2023.
Exclusive

Joe Buck, Troy Aikman Have Had Tension Amid ESPN Contract Talks

The “MNF” duo had an argument before this week’s broadcast.

Bears Stadium Fight Erupts During Illinois Governor’s Debate

The stadium debate has become a flashpoint in the political race.

NFL Will Be Selective With Game-Day Schedule, Says Media Chief

International Super Bowl is “a little bit far” off.
podcast thumbnail mobile
Front Office Sports Today

10/14/26 – Live From FOS’s Tuned In: Chris Berman on NFL’s 18-Game Push, Pablo Torre Says He’s Investigating LeBron’s Chopper, and More

0:00

Featured Today

Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
October 14, 2026

NASCAR CEO Steve O’Donnell: ‘Sponsorship Is Coming Back’

O’Donnell joined NASCAR as CEO in April 2026.
October 14, 2026

Six Kings Slam Postponed to December Following Saudi Airport Attack

The tennis tournament was originally scheduled to start on Oct. 21.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Elle Duncan Front Office Sports
October 13, 2026

Elle Duncan: WNBA Culture Wars Are ‘Open Season’ on Black Women

Duncan reiterated her belief that covering the league is “toxic as hell.”
October 13, 2026

LPGA Commissioner: Good Good Driver Ad ‘Brutal’ Situation

Kessler said people should be allowed to make mistakes and ask for forgiveness.
October 13, 2026

Chris Berman: Damar Hamlin Incident Slowed NFL 18-Game Push

The NFL declined to comment on Berman’s comments.
Steve O’Donnell, NASCAR
October 13, 2026

Michael Jordan Is ‘All In’ on Racing After Legal Fight

The NASCAR CEO said the Bulls legend is a “true fan.”