UFC Latest League to Partner with Recovery Tech Company Hyperice

    • Hyperice deal with UFC comes less than two months after NBA partnership.
    • UFC champ Amanda Nunes becomes Hyperice brand ambassador.

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The UFC is the latest sports league to partner with athletic technology company Hyperice. 

Hyperice, makers of the percussive massage gun Hypervolt, has become the official recovery technology partner of UFC. The partnership follows Hyperice’s partnership with the NBA announced on July 30.

“UFC is one of the most dynamic and innovative global sports brands, and has truly revolutionized the MMA industry,” Hyperice CEO Jim Huether said in a statement.

“Now, UFC athletes and trainers have access to cutting-edge Hyperice products as fighters have begun to prioritize recovery, and for use in the state-of-the-art Las Vegas and Shanghai training facilities,” he said.

The length and terms of the deal were not disclosed.

Hyperice’s full line of recovery products will be featured at UFC Performance Institute locations in Las Vegas and Shanghai, according to a news release.

“It’s extremely valuable for UFC fighters to now have full access to Hyperice technology for them to perform at the highest level,” UFC champ Amanda Nunes said in a statement. “I use Hyperice technology daily as part of training, and have for years to compete at my best.” 

Nunes, the greatest women’s fighter in UFC history and who has held belts in two divisions, will also serve as an athlete ambassador for Hyperice. 

Hyperice has long been used by UFC fighters. Paige VanZant, who recently departed UFC for Bare Knuckle FC, partnered with Hyperice in 2018 and gave away the $399 Hypervolts as part of a promotion on Instagram.