• Loading stock data...
Wednesday, February 12, 2025

NBA Adds Massage Recovery Technology to the Bench with Hyperice Deal

  • Recovery tech company Hyperice will provide handheld massage device to each NBA player on the bench as part of multiyear deal with league.
  • Hyperice will debut its “Keep Moving” television commercial alongside the league returns to action after the pandemic forced play to halt in March.
NBA to Provide Free COVID-19 Testing in Orlando Through August
Photo Credit: Kim Klement-USA TODAY Sports

NBA players can reach for a new recovery tool when sitting courtside as part of the league’s latest partnership.

Hyperice designed an NBA-specific Hyperbox – which includes a Hypervolt massage gun that retails for $399 – for each player’s seat on the bench, according to the multiyear deal announced on July 30.

The percussive products from Hyperice and rival Therabody – manufacturer of the Theragun – have become popular in training rooms and physical therapy clinics over the last couple of years. Percussive therapy is one of the latest myofascial release tools touted to help with soreness, recovery and flexibility. 

“One of the things we are concerned about in the NBA is player health and comfort,” Dan Rossomondo, NBA senior vice president of media and business development, said. “We noticed players using these and we had a conversation between the league and Hyperice about a like-minded partnership.”

Financial terms of the deal were not disclosed. A person with knowledge of the length of the deal told Front Office Sports it runs at least three years. 

“The NBA is one of the most forward-thinking leagues in the word,” Hyperice CEO Jim Huether said. “We see our brand as a combination of Tesla, Apple, Nike and Dyson for the recovery and wellness space. This partnership will elevate both brands.” 

Hyperice’s products have previously been used by players and some – including Kobe Bryant – played a role in developing cold and heat recovery products, according to Huether.

“Our company has had a bunch of big moments through the years,” Huether said. “One of those was Kobe Bryant, who helped with ideas to make our ice compression product look better aesthetically in the early days.”

Huether also credited LeBron James and Kawhi Leonard’s use of its Venom line of heat therapy and other devices over the years to give Hyperice some cachet.

READ MORE: Addaday Inks Deal With U.S. Ski & Snowboard In Therapy Device Category Push

Detroit Pistons forward Blake Griffin said in a news release he invested in Hyperice when it was a year-old startup in 2011. 

“The brand has made huge strides since then and has continued to evolve and innovate new technologies that we as players have all benefited from,” said Griffin, who underwent arthroscopic knee surgery in January. 

No other recovery devices other than Hyperice products can be used on the bench during games, although team medical and training staff are free to use products made by competitors elsewhere. 

Hyperice will debut its “Keep Moving” television commercial alongside the league returns to action after the pandemic forced play to halt in March. The spot – featuring Griffin, tennis star Naomi Osaka, Pittsburgh Steelers receiver JuJu Smith-Schuster and Team USA Olympic runner Colleen Quigley – is scheduled to run during the Los Angeles Clippers- Los Angeles Lakers opening night on TNT.

Beyond the ads, players captured on camera using the Hypervolt will give Hyperice some major brand recognition. 

“That’s why they wanted to partner with us,” Rossomondo said. “Their products will be seen in and around our benches [on television] and in stands when we get back to normalcy. That’s some significant exposure.” 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

February 20, 2022; Cleveland, Ohio, USA; NBA commissioner Adam Silver (right) presents Team LeBron guard Stephen Curry of the Golden State Warriors (30) with the The Kobe Bryant Trophy for being the most valuable player after the 2022 NBA All-Star Game at Rocket Mortgage FieldHouse.

Steph Curry Advised Adam Silver on All-Star Game Format Change

Viewership for the All-Star Game has declined in recent years.
Nov 26, 2024; Minneapolis, Minnesota, USA; Alex Rodriguez watches as the Minnesota Timberwolves lose to the Houston Rockets in overtime at Target Center.

Glen Taylor Has ‘Limited’ Legal Options to Keep Timberwolves

One litigator says it’s usually “very hard to vacate an arbitration award.”
Mark Williams

Failed Deadline Deal Leaves Hornets, Lakers in Unprecedented Territory

The trade would have sent center Mark Williams to Los Angeles.

Featured Today

Jan 9, 2025; Pittsburgh, Pennsylvania, USA; Edmonton Oilers center Connor McDavid (97) checks Pittsburgh Penguins center Sidney Crosby (87) during the third period at PPG Paints Arena

‘Important’ 4 Nations Face-Off Can Be NHL’s All-Star Antidote

“The stars have been lobbying the league for an event like this.”
Brady and Mahomes
February 8, 2025

Chiefs Fatigue Is Real. It’s Nowhere Near Patriots Hate Yet

People who have covered both teams say the difference is stark.
Nov 24, 2024; Inglewood, California, USA; Philadelphia Eagles quarterback Jalen Hurts (1) celebrates with running back Saquon Barkley (26) after the Eagles defeat the Los Angeles Rams during the first half at SoFi Stadium.
February 7, 2025

How the Eagles Reinvented Championship Roster Construction

Philadelphia is one of the most innovative franchises in the NFL.
February 3, 2025

‘Ultimate Throwback’: The Unimpeachable Cool of Hartford Whalers Gear

Nostalgia and street cred have driven a consistent frenzy for merch.

State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy

State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
November 27, 2024

PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..

Two golfers from each tour will face off in Las Vegas.
Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
December 17, 2024

A ‘Wave’ of Sports Content Is Coming to TikTok

The next generation is consuming sports in a different way.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Oct 29, 2024; Bronx, New York, USA; Los Angeles Dodgers first baseman Freddie Freeman (5) reacts after hitting a RBI single against the New York Yankees in the fifth inning during game four of the 2024 MLB World Series at Yankee Stadium.
October 31, 2024

Strauss Ads on MLB Helmets Annoyed Some Fans. CEO Says They Were a ‘Huge Success’

Strauss’s deal with MLB goes until 2027.
August 26, 2024

Cooper Flagg Spurns Nike Ties for New Balance

Flagg is the projected top pick in 2025.
August 22, 2024

Marketing Stunt Had Major Cycling Race Start In Grocery Store

The Vuelta has a history of creative stage kickoffs.
August 19, 2024

Jake Paul Claims He’ll Make $40 Million Off Tyson Netflix Fight

Paul and Tyson are set to fight in Texas in November.