• Loading stock data...
Thursday, October 23, 2025

UFC Latest League to Partner with Recovery Tech Company Hyperice

  • Hyperice deal with UFC comes less than two months after NBA partnership.
  • UFC champ Amanda Nunes becomes Hyperice brand ambassador.
Jeff Bottari/Zuffa LLC via USA TODAY Sports

The UFC is the latest sports league to partner with athletic technology company Hyperice. 

Hyperice, makers of the percussive massage gun Hypervolt, has become the official recovery technology partner of UFC. The partnership follows Hyperice’s partnership with the NBA announced on July 30.

“UFC is one of the most dynamic and innovative global sports brands, and has truly revolutionized the MMA industry,” Hyperice CEO Jim Huether said in a statement.

“Now, UFC athletes and trainers have access to cutting-edge Hyperice products as fighters have begun to prioritize recovery, and for use in the state-of-the-art Las Vegas and Shanghai training facilities,” he said.

The length and terms of the deal were not disclosed.

Hyperice’s full line of recovery products will be featured at UFC Performance Institute locations in Las Vegas and Shanghai, according to a news release.

“It’s extremely valuable for UFC fighters to now have full access to Hyperice technology for them to perform at the highest level,” UFC champ Amanda Nunes said in a statement. “I use Hyperice technology daily as part of training, and have for years to compete at my best.” 

Nunes, the greatest women’s fighter in UFC history and who has held belts in two divisions, will also serve as an athlete ambassador for Hyperice. 

Hyperice has long been used by UFC fighters. Paige VanZant, who recently departed UFC for Bare Knuckle FC, partnered with Hyperice in 2018 and gave away the $399 Hypervolts as part of a promotion on Instagram. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The South Milwaukee Planet Fitness at 2901 S. Chicago Ave. will relocate to Oak Creek in summer.

‘People Want to Go to the Gym’: Why Fitness M&A Is Surging..

The fitness and gym industry has had strong deal activity in the first half of the year.
Sep 6, 2025; Paris, FRANCE; Brad Tavares (red gloves) fights Robert Bryczek (blue gloves) during UFC Fight Night at Accor Arena.

TKO President Mark Shapiro Pops Talk of Valuation Bubble, Defends UFC Deal

“Sports is the last bastion of unifying content in this world.”

Crawford-Alvarez Bout Draws Biggest Crowd in Vegas Boxing History

Record attendance, a big gate, and growing ambitions mark the high-profile bout.
Jon Gruden

NFL Asks Nevada Supreme Court to Rehear Jon Gruden Case

The arbitration fight between Gruden and the league continues.

Featured Today

Christie's

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram
October 19, 2025

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.
October 18, 2025

How Vanderbilt Went From SEC Doormat to Dark Horse CFP Candidate

After beating LSU, Clark Lea said: “Internally, we expect to win.”
May 27, 2025; Indianapolis, Indiana, USA; Indiana Pacers guard T.J. McConnell (9) shoots a three point basket over New York Knicks guard Josh Hart (3) during the third quarter of game four of the eastern conference finals for the 2025 NBA Playoffs at Gainbridge Fieldhouse
October 18, 2025

NBA Stars Swap Wine With League Friends and Foes

A wine-exchange tradition emerged from the bubble season’s close quarters.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
Sponsored

‘Run With the Competition’: Ultra Trail Runner Lotti Brinks Is Back With..

Ultrarunner Lotti Brinks is ready to make her first Courmayeur-Champex-Chamonix podium in her HOKA Mafate 5s.
Sponsored

Top Esports Athletes Will Compete for National Glory in the Esports Nations..

The new biennial event, starting in 2026, kicks off a monumental next era for esports.
Sponsored

Michelle Wie West: Women’s Sports Doesn’t Need Charity

The LPGA legend on redefining women’s sports and the future of golf.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence 

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.