• Loading stock data...
Tuesday, August 5, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

UFC Latest League to Partner with Recovery Tech Company Hyperice

  • Hyperice deal with UFC comes less than two months after NBA partnership.
  • UFC champ Amanda Nunes becomes Hyperice brand ambassador.
Jeff Bottari/Zuffa LLC via USA TODAY Sports

The UFC is the latest sports league to partner with athletic technology company Hyperice. 

Hyperice, makers of the percussive massage gun Hypervolt, has become the official recovery technology partner of UFC. The partnership follows Hyperice’s partnership with the NBA announced on July 30.

“UFC is one of the most dynamic and innovative global sports brands, and has truly revolutionized the MMA industry,” Hyperice CEO Jim Huether said in a statement.

“Now, UFC athletes and trainers have access to cutting-edge Hyperice products as fighters have begun to prioritize recovery, and for use in the state-of-the-art Las Vegas and Shanghai training facilities,” he said.

The length and terms of the deal were not disclosed.

Hyperice’s full line of recovery products will be featured at UFC Performance Institute locations in Las Vegas and Shanghai, according to a news release.

“It’s extremely valuable for UFC fighters to now have full access to Hyperice technology for them to perform at the highest level,” UFC champ Amanda Nunes said in a statement. “I use Hyperice technology daily as part of training, and have for years to compete at my best.” 

Nunes, the greatest women’s fighter in UFC history and who has held belts in two divisions, will also serve as an athlete ambassador for Hyperice. 

Hyperice has long been used by UFC fighters. Paige VanZant, who recently departed UFC for Bare Knuckle FC, partnered with Hyperice in 2018 and gave away the $399 Hypervolts as part of a promotion on Instagram. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

TKO’s Boxing Ambitions Get Boost From New Bipartisan Bill

Legislators get behind potential oversight changes to the sport.
Nov 16, 2024; New York, NY, USA; President-elect Donald Trump speaks with Dana White (left) during UFC 309 at Madison Square Garden.

UFC Confirms Talks to Bring Fight to White House Grounds

Discussions are underway to bring a UFC event to the White House grounds.

Dana White’s Next Frontier: Making Jiu-Jitsu Mainstream

The TKO Group Holdings–owned competition expands once again.
Jun 11, 2025; New York City, New York, USA; New York Mets starting pitcher David Peterson (23) celebrates with teammates after defeating the Washington Nationals at Citi Field.

Citi Bankers Break Down the Rise of Sports As an Asset Class

Two sports executives dish on soaring valuations and emerging leagues.

Featured Today

Inked Under Anesthesia: Athletes Getting $50,000 Tattoos

High-end studios, elite artist teams, and hours under anesthesia.
Coco Gauff at New York Liberty
August 2, 2025

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
Las Vegas sign
July 29, 2025

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence 

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

The Surprising Ingredient That Can Improve Your VO2 Max

In the high-stakes world of sports, VO2 max—or maximum oxygen consumption—has emerged as a critical marker of endurance and performance.
Peloton Bike
October 31, 2024

Peloton Earnings Beat Expectations As It Still Loses Subscribers

Peloton tapped Peter Stern, former Ford executive and cofounder of Apple Fitness+, to be its new CEO.
September 4, 2024

Under Armour Sells MapMyFitness Back to Founders 11 Years Later

The founders sold the tracking app to the apparel giant in 2013.