• Loading stock data...
Thursday, July 3, 2025

UFC and DraftKings Join The Fight

  • The UFC has pinned down its first official deal with a sportsbook.
  • The mixed martial arts promotion has agreed to a five-year partnership with DraftKings.
UFC and sportsbook DraftKings come together on a partnership.
DraftKings, Handout Photo-USA TODAY/Design: Alex Brooks

UFC pinned down its first official deal with a sportsbook.

DraftKings advertised during UFC fights last year in Abu Dhabi, but this agreement takes their partnership to new heights.

The mixed martial arts promotion and DraftKings have entered a five-year partnership in a deal worth more than $100 million, per Sportico. The deal also encompasses a $250 million commitment to promote DraftKings’ UFC products.

“These guys have a platform that is second-to-none,” said Lawrence Epstein, COO of UFC to Sportico. “And that’s what makes this deal so groundbreaking.”

DraftKings gets rights to UFC logos for use across its betting and fantasy products, and the sports betting brand will be promoted on the octagon canvas at select UFC events.

UFC and sportsbook partnership will be on full display for the first time this weekend at UFC 259.

“This is the most important deal we’ve ever done to increase engagement with our fans and reach new ones, and I’m looking forward to all the exciting things we’re going to do with DraftKings over the next few years,” said UFC President Dana White.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 29, 2024; Indianapolis, Indiana, USA; Detroit Pistons guard Malik Beasley (5) celebrates a shot in the second half against the Indiana Pacers at Gainbridge Fieldhouse.

Malik Beasley’s Messy Offseason Includes $2.25M Suit From Ex-Agency

The former Pistons player is not having a good summer.
Jun 19, 2025; Indianapolis, Indiana, USA; Indiana Pacers guard Andrew Nembhard (2) drives to the basket against Oklahoma City Thunder forward Chet Holmgren (7) during the third quarter during game six of the 2025 NBA Finals at Gainbridge Fieldhouse.

‘Existential Threat’: Underdog Sports Sues to Stop AG’s Fantasy Sports Opinion

The California AG is expected to release his opinion by Thursday.
Mar 15, 2025; Detroit, Michigan, USA; Detroit Pistons guard Malik Beasley (5) celebrates in the first half against the Oklahoma City Thunder at Little Caesars Arena.

Malik Beasley Is Latest Betting-Related Headache for NBA

It’s the third NBA betting scandal in the last year-and-a-half.

Featured Today

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
June 26, 2025

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.
Quincy Taylor

Several Americans Banned in British Basketball Game-Fixing Scandal

Five former Surrey Scorchers players were hit with lengthy gambling suspensions.
A view of the FanDuel Sportsbook betting area at Belterra Park Cincinnati.
exclusive
June 13, 2025

FanDuel, Kalshi Have Discussed a Deal

Could FanDuel take an equity stake in Kalshi?
Mar 30, 2025; Spokane, WA, USA; LSU Lady Tigers guard Flau'Jae Johnson (4) shoots against UCLA Bruins center Lauren Betts (51) during the second half of a Elite 8 NCAA Tournament basketball game at Spokane Arena.
June 17, 2025

Louisiana Sports Betting Set to Aid LSU and Other State Schools

Louisiana lawmakers have been creative in finding state money for NIL.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Fanduel
June 10, 2025

FanDuel, DraftKings Add Illinois Transaction Fee in Response to New Tax

FanDuel will charge 50 cents per bet starting Sept. 1.
May 1, 2024; Los Angeles, California, USA; A general overall view as Dallas Mavericks and LA Clippers players run across the Clippers logo at midcourt in the first half during game five of the first round for the 2024 NBA playoffs at Crypto.com Arena.
June 6, 2025

Kalshi’s Momentum Fuels Crypto.com’s Fight Over Sports Markets

Crypto.com cited a recent Kalshi court victory in its own fight against Nevada.
Illinois Gov. JB Pritzker speaks after giving his annual State of the State address on Wednesday, Feb. 19, 2025, in Springfield.
June 2, 2025

Illinois Passes New Sports Betting Tax in Middle of the Night

This is the second straight year Illinois approved a tax increase on sportsbooks.
May 18, 2025; Los Angeles, California, USA; Minnesota Lynx forward Napheesa Collier (24) looks to shoot against Los Angeles Sparks forward Dearica Hamby (5) during the first quarter at Crypto.com Arena.
May 27, 2025

Napheesa Collier Is Odds-On WNBA MVP Favorite After Caitlin Clark Injury

Collier and Clark had been close in the odds.