• Loading stock data...
Saturday, August 2, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

Thuzio Party Brings Insightful Content and Networking to Super Bowl

MINNEAPOLIS, MN – FEBRUARY 02: (L-R) Jared Augustine, Tiki Barber and Drew Rosenhaus arrive at the Thuzio & Rosenhaus Party during Super Bowl weekend at The Exchange & Alibi Lounge on February 2, 2018 in Minneapolis, Minnesota. (Photo by Cindy Ord/Getty Images for Thuzio)

MINNEAPOLIS, MN – FEBRUARY 02: (L-R) Jared Augustine, Tiki Barber and Drew Rosenhaus arrive at the Thuzio & Rosenhaus Party during Super Bowl weekend at The Exchange & Alibi Lounge on February 2, 2018 in Minneapolis, Minnesota. (Photo by Cindy Ord/Getty Images for Thuzio)

Super Bowl weekend is loaded with parties, but Thuzio looks kick off the weekend with an all-star event.

The sports event and media company will host its invite-only party 7-10 p.m. Friday at SweetWater Brewing Co. in Atlanta. It’s the fifth Super Bowl event for Thuzio, a way to welcome its partners on the ground for the game a way to settle into the weekend, said Thuzio co-founder Jared Augustine. Augustine co-founded Thuzio with former NFL running back Tiki Barber and Mark Gerson.

“We try to have an event that runs 6 to 9 or 7 to 10 Friday, and that’s done on purpose,” Augustine said. “We’re trying to create an upscale networking vibe along with a fun sports experience; we’re not trying to run to 2 a.m.”

While parties hosted by brands like Maxim and Playboy are more geared toward rambunctious partiers, Augustine said the Thuzio party activation has programming that fits the company’s overall brand and message.

Thuzio produces a wide range of sports content for business audiences, and the Super Bowl party is no different. The event will feature a similar live interview held at most of its annual events in 15 cities across the U.S. NFL All-Pro running backs Adrian Peterson and David Johnson will be interviewed live at the event.

READ MORE: Microsoft’s NFL Campaigns Culminate in Super Bowl Week Activation

Augustine said the intention is to offer in-depth documentary-style content with athletes to inspire a business audience.

“We try to pull out inspirational themes from careers that resonate,” he said. “The ‘Legends’ series is kind of what we’re known for, that unfiltered interview style. Our corporate partners have grown to expect that. It’s a bit more abbreviated than normal; it’s easier to do with 150 people in New York than 500 people in Atlanta.”

Hosting the party’s interview will be Adam Lefkoe, the host of Bleacher Report’s “Simms & Lefkoe.” Augustine was high on Lefkoe’s promise as a media personality.

[mc4wp_form id=”8260″]

“The reason we have Adam, and anyone on any show we run, is we think they are a fit to both entertain and inspire an audience like ours,” Augustine said. “We think [Adam] is a terrific upcoming media star … and in a business environment, he really shines. He’s an exceptional personality.”

Attendees can also sample a variety of specialty cocktails, beers, and food inspired by the game.

The invite-only event is largely open to Thuzio’s annual partners, but Augustine said Thuzio does work with companies for individual event sponsorship packages, which can be an entryway for longer-term relationships.

READ MORE: Nike Turns App Into Store With First SNKRS Pop-Up in Atlanta

Along with the corporate sponsor invitees, friends and families, the Thuzio parties have seen plenty of NFL talent like Brett Favre, LeSean McCoy, Tyreek Hill, Charles Woodson, Brandon Marshall, Jonathan Ogden, Takeo Spikes, Lance Briggs, Steve Mariucci, and Terrell Davis.

The party has a broad sponsorship base, as well, made up of the broader community that attends the party. One such sponsor is Tito’s Handmade Vodka, which is often involved with Thuzio’s events around foundations.

This event will support Jay Glazer’s Merging Vets & Players. Merging Vets & Players, or MVP, sets out to match combat veterans and former professional athletes together to help transition together.

Augustine said Thuzio simply wants to create a laid-back opportunity to bring together an eclectic group of attendees in Atlanta.

“We’re just trying to create a relatively unique experience, a more intimate experience, but still a lot of fun relative to the other parties this weekend,” he said. “We like this niche we’ve carved out for the weekend.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bengals Extend Stadium Lease After $350M in Public Funds for Renovation

The Bengals will stay in the 25-year-old stadium through at least 2036.
opinion

ESPN-NFL Deal Still Contends With a Wild Card: Trump’s Approval

Negotiations between the NFL and Disney have been ongoing for four years
Coco Gauff at New York Liberty

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.

Commanders Seal Stadium Deal As D.C. Approves $1.1B in Funding

The NFL team’s return to its prior home receives key political support.

Featured Today

Las Vegas sign

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
HAPPY GILMORE 2. BTS - (L to R) Adam Sandler as Happy Gilmore and Rory McIlroy as himself on the set of Happy Gilmore2.
July 26, 2025

‘Cool As Hell’: How ‘Happy Gilmore 2’ Hooked Golf’s Top Stars

The process was “cool as hell,” Adam Sandler tells FOS.
FIFA

Saudis Awarded 2034 World Cup in Uncontested Vote

Saudi Arabia was the only option after Australia decided not to bid.
May 20, 2024

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
The stands at the Solheim Cup
September 13, 2024

LPGA Apologizes for Solheim Cup Fan Bus Debacle That Left Stands Half-Empty

The USA-Europe women’s team golf event teed off Friday morning.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
Nintendo-logo
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.