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Tuesday, November 26, 2024

Women’s Sports

Stay updated on the latest developments across the WNBA, NWSL, and NCAA, as well as profiles of trailblazing athletes and the trends shaping the future of women’s sports. Immerse yourself in groundbreaking deals, historic viewership milestones, and captivating stories that highlight the business impact and growing influence of women’s sports.

Recent Articles

Atalanta Media Looks to Grow Women’s Soccer with NBC Sports Deal

The deal comes at an exciting time for the Women’s Super League, which has seen a flurry of investment from teams like Liverpool and Manchester United as well as an influx of talented players.

Fundamentals: Women’s Professional Leagues

New York Liberty’s Keia Clarke, Portland Thorns’ Mike Golub, and Boston Pride’s Hayley Moore join Fundamentals to discuss women’s professional leagues.


Athletes Unlimited Seeks to Reinvent Women’s Pro Sports, Starting With Softball

Athletes Unlimited aims to disrupt the model for women’s professional sports, while also sharing more of the profits it makes with the players.

Relevent Sports Sees Growth Ahead For Women’s ICC Tournament

Relevent is aiming for next year’s tournament be held in two NWSL markets in the Fall of 2020, allowing it to have two brackets and eight or more clubs.

Twitter Amplifying Women’s Sports With #GoldenTweet Awards

The social networking service is now launching its latest effort around the 2019 FIFA Women’s World Cup, which will celebrate the best tweets about the best female soccer players in the world.

Concacaf Unveils First-Ever Women’s Soccer Plan

In August, Concacaf appointed its first-ever head of women’s football – former Canadian women’s national team player Karina LeBlanc.

Budweiser Signs On as Presenting Partner of Women’s International Champions Cup (EXCLUSIVE)

Last year’s inaugural Women’s International Champions Cup did not have a presenting sponsor.

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LPGA’s ‘Drive On’ Campaign Highlights Diversity, Inclusion, Empowerment

The LPGA, its players and its commissioner are committed to leaving the Tour better than they found it, both domestically and globally.

Inside the LPGA’s Social Media Strategy and Execution

The LPGA uses a variety of social tools to tell its players’ stories to the world.

LPGA Helps Golfers Build Brand Muscle on Tour

In partnership with BrandForward, the LPGA offered its players a personal branding workshop series to help them elevate their brands off the course.