• Loading stock data...
Sunday, April 21, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Women’s Euro 2022 Is Most-Watched Ever

  • The Women's Euro 2022 had a projected global viewership of 365 million.
  • The figure is more than double the tournament's 2017 viewership.
UEFA-Womens-Euro
UEFA Women’s Euro

A month after its Wembley Stadium finale, the Women’s Euro 2022 tournament keeps setting records.

UEFA revealed on Wednesday that across TV, out-of-home viewing, and streaming, the 16-team tournament had a projected global cumulative live viewership of 365 million — the most-watched women’s Euro ever.

The figure is more than double 2017’s viewership of 178 million and a 214% increase from the 2013 tournament, which scored 116 million viewers.

The Women’s Euro 2022 was also the best attended in history with an average 18,544 fans, and a record aggregate attendance of 574,875 fans — more than doubling the previous record of 240,055 set in the Netherlands in 2017.

Fans’ interest in the tournament was apparent this year.

  • The Euro final between host England and Germany was the most-watched women’s soccer match in the U.K., bringing in 50 million viewers worldwide — over three times more than the 2017 final.
  • The game also had 87,192 attendees — the highest ever for any men’s or women’s European national team tournament game.
  • Final numbers haven’t been released, but Global Data previously projected fans would spend $167 million during the match.

UEFA previously reported that 54% of the group stages’ viewership was driven by neutral followers.

Soccer’s Soaring

UEFA released a report earlier this month claiming European’s women’s soccer could reach roughly $698 million in annual commercial value — six times its current value.

“The future of the women’s game is incredibly promising,” UEFA’s director of football Giorgio Marchetti wrote.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

No Subscription Totals? Netflix’s Decision Could Impact Sports Plans

The streaming giant says a focus on subscriber totals doesn’t reflect the full state of the company.

Rockies Coach’s Team Plane Cockpit Visit Triggers Federal Investigation

A since-deleted video shows him sitting in the cockpit mid-flight.

Diamond Sports Group Is About to Survive Bankruptcy. Will It Matter?

The bankrupt company faces key questions relating to both programming and distribution.

DOJ to Pay $100 Million to Gymnasts Over FBI Failures

The reported settlement brings victim payouts to nearly $1 billion.
podcast thumbnail mobile
Front Office Sports Today

Why Ian Rapoport Lives for the NFL Draft’s Chaos

0:00
0:00

Featured Today

Everything You Need To Know About the Legal Attempts To Kill the ACC

Four lawsuits involving the conference, Clemson, and FSU could determine the future.
April 20, 2024

A Bare-Knuckle Fighter Won His Pro Debut. The Far Right Scored a Marketing Win

With Proud Boys sponsoring him, experts say extremist groups will use his success to elevate their ideologies and recruit new believers.
April 7, 2024

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers

The Questions Are Mounting for ‘Spulu’ As Lawmakers Demand Answers

A pair of high-powered Congressmen are demanding answers about the forthcoming service.
April 16, 2024

Caitlin Clark Drives Massive WNBA Draft Audience for ESPN

Clark’s coronation was the most-watched WNBA telecast in decades.
April 16, 2024

Chicago’s Sports Media About to Experience a Major Shake-Up

Three Chicago pro teams’ media rights could shift to Stadium as soon as this fall.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 16, 2024

The Yankees’ Radio Voice Retires, Ending an Era of Longevity

The longtime Yankees radio announcer was an industry outlier in many respects.
April 15, 2024

Star-Studded NBA Play-In a Potential Ratings Boon for ESPN and TNT

The initial portion of the NBA postseason features three former MVPs.
April 15, 2024

Scott Van Pelt’s Podcast Reboot Latest in Peyton Manning’s Budding ESPN/Omaha Fiefdom

ESPN star Scott Van Pelt is joining forces with Peyton Manning.
April 14, 2024

Calling the Masters Can Make You—or Break You

Legends are made at Augusta—as long as they do things Augusta’s way.