Friday, July 17, 2026

Unrivaled Founder Says Growing League Has ‘No Conflict’ With WNBA

Unrivaled co-founder Alex Bazzell says he’s hopeful the WNBA and its union come to an agreement. Bazzell is the husband of Napheesa Collier, a WNBPA board member.

Jim Rassol-Imagn Images

INDIANAPOLIS — Downtown Indianapolis is fully decorated for the WNBA All-Star Weekend. But in an unassuming warehouse less than a mile from Gainbridge Fieldhouse sits a makeshift headquarters for Unrivaled, the 3-on-3 women’s professional basketball league that played its inaugural season in January.

Unrivaled co-founder Alex Bazzell was present at the league’s HQ on Thursday, while his two co-founders, Breanna Stewart and Napheesa Collier, were not. The two were attending WNBA events, including the league’s first in-person CBA meeting with the Women’s National Basketball Players Association (WNBPA).

Collier, who is Bazzell’s wife, and Stewart have received backlash for holding WNBPA executive committee roles while simultaneously running Unrivaled. Earlier this month, Collier responded to a viral tweet accusing the duo of a “conflict of interest.”

Bazzell addressed the criticisms Thursday, saying Unrivaled’s ownership group has never looked at the league as a “competitive tool” against the WNBA.

“There’s so many positives from us both being in existence. I tell people all the time: The WNBA continuing to grow and thrive helps our league. … I’m hopeful they come to a CBA agreement,” Bazzell told reporters, including Front Office Sports, on Thursday.

He added that no players are “more equipped” than Stewart and Collier to help lead the WNBPA in its negotiations because of their experience with Unrivaled.

“[They] know what goes on in the thought process of what goes on in [pro sports leagues] and where revenue comes from,” Bazzell said.

Despite Unrivaled’s nascency, it was able to offer players an average salary of $220,000 in its first season—nearly double the average annual pay of WNBA players. Salary is the crux of the divide between the WNBPA and its union, which had more than 40 players present during Thursday’s meeting. Several Unrivaled players were in the meeting, including Angel Reese and Natasha Cloud, but also a few who were not in the first season, like Caitlin Clark and Kelsey Plum.

When Unrivaled launched in January, Collier said the timing of the league’s launch and the WNBA CBA negotiations was a “perfect opportunity.”

“With the timing with the CBA, I think it’s just the perfect time to kind of blow the lid off of what our image of women’s sports and how you treat women’s athletes is,” Collier said. “ I think we’re seeing what we like here and seeing what is possible, and we’re going to take that to the table when we go.”

Whether Unrivaled was mentioned in Thursday’s meeting is unclear. When asked by FOS whether he had an idea of what happened in the CBA meeting, Bazzell said: “I have heard, but I’m not privy to share.”

Expansion Plans

The WNBA announced three new expansion teams last month. Unrivaled is also looking towards expansion.

Bazzell revealed that the league is expected to add six additional players to its pool. However, the league will not add to its 36 roster spots. 

“We’re adding six additional players that are always in market,” Bazzell said. “We want to continue to add roster spots, but we want to do it thoughtfully.”

It’s still unclear how the six additional players will participate in the league, though it’s likely they will fill in for injured players, which was a problem the league faced in Year 1. Bazzell revealed that the league’s plan is to add two expansion teams in the 2027 season, bringing the total up from six to eight.

Bazzell also said the league is looking to play games in cities outside Miami, where it has an 850-seat arena. “We’re looking at a number of venues. We’re close to finalizing one that will come out shortly,” Bazzell said. 

Unrivaled is expected to make additional announcements this weekend.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

WNBA Union Blasts Chicago Sky For Yet Another Facility Delay

The facility has been delayed multiple times since being announced in 2024.
Apr 18, 2026; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) reacts against the Houston Rockets during game one of the first round of the 2026 NBA Playoffs at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images

Silver Wants LeBron Decision So NBA Can Finalize Schedule

James’s free agency choice will help shape the NBA’s national TV schedule.
Gilbert Arenas Podcast Playmaker
Exclusive

Gilbert Arenas Podcast Lands at Playmaker After Underdog Exit

Arenas recently departed Underdog after three years.
Mar 8, 2026; Milwaukee, Wisconsin, USA; Milwaukee Bucks forward Gary Trent Jr. (5) drives for the basket against Orlando Magic guard Jevon Carter (2) in the first quarter at Fiserv Forum.

NBA Investigating Gary Trent Jr.’s New Bucks Contract

Trent agreed to a four-year, $64 million deal on July 11.
podcast thumbnail mobile
Front Office Sports Today

7/17/26 – World Cup Final Preview, Bam-Herro Aftermath, LeBron’s Waiting Game

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Jul 5, 2026; Chicago, Illinois, USA; Chicago Cubs second baseman Nico Hoerner (2) slides into score against the St. Louis Cardinals during the sixth inning at Wrigley Field.

Pending Labor Talks, MLB Is Set for Earliest Opening Day in 2027

Labor woes cloud the consideration of next year’s slate.
Jul 11, 2026; Las Vegas, Nevada, USA; Conor McGregor (right) attempts a flying kick at the start of his fight against Max Holloway during UFC 329 at T-Mobile Arena. Mandatory Credit: Mark J. Rebilas-Imagn Images TPX IMAGES OF THE DAY
July 16, 2026

McGregor Return Draws Nearly 16 Million Viewers on Paramount+

UFC 329 trailed Freedom 250 in total and average viewership.
July 16, 2026

MLS Commish: ‘We’ve Got a Lot of Boats’ on Soccer’s Rising Tide

The league eyes significant growth in the wake of a massive World Cup.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
May 27, 2026; Chicago, Illinois, USA; Chicago Sky guard Natasha Cloud (9) brings the ball up court against the Toronto Tempo during the first half at Wintrust Arena. Mandatory Credit: Kamil Krzaczynski-Imagn Images
Exclusive
July 16, 2026

WNBA’s Cloud Calls Out Engelbert Over Sports Bettor Threats

Cloud said she constantly receives racist messages online.
July 16, 2026

NHL’s New 84-Game Schedule Brings Earlier Start, High-Profile Games

The expanded slate leans further in to a series of key events.
Golf - The 154th Open Championship - Royal Birkdale Golf Club, Southport, Britain - July 16, 2026 Spectators during the first round
July 16, 2026

For Fans at The Open, Golf and Alcohol Don’t Mix Easily

At the Open, alcohol sales start at 10 a.m. each day.
Jul 15, 2026; New York, NY, USA; A MLS and Apple TV advertisement for the FIFA World Cup 2026. Mandatory Credit: Kirby Lee-Imagn Images
July 15, 2026

MLS Will Attempt to Seize on World Cup Momentum

The league is eyeing the opportunity but still has a long-term view.