Thursday, October 29, 2026

Super Bowl Helps Fuel $4B Revenue Boost for Fox in Q3

  • Ad revenues increased $590 million in the fiscal third quarter for Fox over the same period last year.
  • Fox had a $50 million quarterly net loss due to rising legal fees and costs for USFL, WBC broadcasts.
Super Bowl LVII on Fox was the most-watched Super Bowl ever.
Kirby Lee-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Super Bowl LVII’s record-setting broadcast helped Fox Corporation’s third-quarter ad revenues soar 43%.

Quarterly revenues for Fox reached $4.08 billion, an 18% increase from the same period last year, but the network reported a third-quarter net loss of $50 million due to legal costs at Fox News and broadcast production costs for the USFL and World Baseball Classic.

Fox generated $590 million more in TV advertising revenue for the three months ending March 31 compared to the network’s same period last year. 

The Chiefs-Eagles Super Bowl matchup in February drew 115.1 million viewers across Fox platforms — surpassing NBC’s previous record of 114.4 million for Super Bowl XLIX and making it the most-watched Super Bowl ever. 

The legal costs stem from Fox’s agreement in April to pay $787.5 million to Dominion Voting Systems, settling a defamation lawsuit over false claims that Dominion’s machines swayed the outcome of the 2020 presidential election.

Japan’s defeat of Team USA in March’s World Baseball Classic Final was the most-watched WBC game ever in the U.S., scoring 5.2 million viewers across the FS1 cable network, Fox Deportes, and Fox Sports’ streaming platforms.

The USFL is in its second season broadcasting on Fox and NBC, while Fox Corp. is a minority owner in the spring football league. USFL games this spring have aired during the same window as Disney’s coverage of XFL games, allowing the rival leagues to cannibalize each other’s audiences. 

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jerry Jones Says Cowboys Hiring Troy Aikman ‘Very Possible’

Jones and Aikman spoke on the field Monday night.

Troy Aikman Says He’d Consider Role With Cowboys

Aikman welcomes conversations with Jerry Jones as his ESPN contract nears expiration.
NBC Sports Logo

Comcast-NBCUniversal Split Comes With $1B Cost, Layoffs

The NBC Sports parent company will take on a hefty restructuring charge.
podcast thumbnail mobile
Front Office Sports Today

10/29/26 – Brewers Win World Series, Ernie Leaving ‘Inside the NBA,’ Saquon’s Polymarket Exit

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
October 28, 2026

McAfee Details FBI ‘GameDay’ Guidance After Kirk Shooting

He confirmed an FOS story that FBI protected him from assassination attempts.
Milwaukee Brewers right fielder Sal Frelick (10) watches his RBI double during the fifth inning of Game 3 of the World Series against the Tampa Bay Rays Monday, Oct. 26, 2026 at Tropicana Field in St. Petersburg, Florida.
October 29, 2026

Why Fox Downplayed World Series Game 3 Ratings

A Brewers rout and the sports equinox drove viewership far lower.
Sponsored

How the New York Yankees Stay Game-Ready with Sage Intacct

See how Sage Intacct helps the Yankees streamline finances and plan for the future.
Apr 3, 2026; Indianapolis, IN, USA; Ernie Johnson looks on during a practice session ahead of the Final Four of the men's 2026 NCAA Tournament at Lucas Oil Stadium.
October 28, 2026

Ernie Johnson Leaving ‘Inside the NBA’ After 37 Years

He’ll still be around for March Madness and other projects for TNT and CBS.
Sep 14, 2026; Kansas City, Missouri, USA; Broadcaster Pat McAfee prior to a game between the Kansas City Chiefs and the Denver Broncos at Arrowhead Stadium.
October 27, 2026

ESPN Stands by McAfee’s ‘Very Real and Valid’ Concerns

An ESPN spokeswoman says the network takes all threats very seriously.
October 27, 2026

WNBA Finals Game 6 Will Test Daytime Sports Viewership

The Valkyries would clinch the WNBA Finals with a win Thursday.
Worldwidewob
Exclusive
October 27, 2026

Why World Wide Wob Walked Away From NBA Twitter

He’s “still covering L.A. police chases daily on Twitch.”