• Loading stock data...
Monday, April 21, 2025

Staples Center Will Be Renamed Crypto.com Arena in 20-Year, $700M Deal

  • After 22 years as the Staples Center, the Los Angeles venue is getting a new name.
  • The cryptocurrency exchange Crypto.com is based in Singapore.
Crypto.com

After 22 years as the Staples Center, one of the most iconic venues in sports is getting a new name that’s undeniably a sign of the times.

As part of a 20-year deal worth a reported $700 million, Crypto.com will take over naming rights to the venue starting Dec. 25, when the Los Angeles Lakers host the Brooklyn Nets for the NBA’s annual Christmas showcase.

Staples Center is also home to the league’s Clippers, the WNBA’s Sparks, and the NHL’s Kings. The Clippers are moving to the recently announced Intuit Dome in the city’s Inglewood neighborhood in 2024. Intuit reportedly paid north of $500 million for naming rights to that venue over 23 years.

AEG — which owns the Kings and MLS’ L.A. Galaxy in addition to producing events like Coachella — owns and operates Staples Center. The company quietly bought back naming rights from the office supplies retailer in 2019.

Crypto.com has been incredibly active in the sports world this year.

  • It announced a five-year, $100 million global partnership with Formula 1 in June.
  • It signed a 10-year, $175 million branding deal with UFC in July.
  • It secured a multiyear partnership with Serie A in August.

The Singapore-based crypto exchange isn’t alone in its pursuits. A competitor, FTX, agreed to a 19-year, $135 million naming rights deal for the Miami Heat’s arena in March.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 14, 2025; New York, New York, USA; Paige Bueckers is interviewed by ESPN after being selected with the number one overall pick to the Dallas Wings in the 2025 WNBA Draft at The Shed at Hudson Yards

ESPN’s WNBA Coverage Mirrors the League’s Stunning Growth

“I don’t think we stand still in our coverage of women’s sports,” says Rowe.
Mar 16, 2025; Milwaukee, Wisconsin, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) celebrates with guard Isaiah Joe (11) after score in the fourth quarter against the Milwaukee Bucks at Fiserv Forum.

Unorthodox OKC: The Thunder Redefined Tanking to Become NBA’s Best

A rebuild years in the making has OKC in the driver’s seat.
Mar 13, 2020; Augusta, GA, USA; The front entrance at Augusta National Golf Club in Augusta, Ga., Friday morning. The Masters Tournament has been postponed due to coronavirus concerns.
opinion

What’s It Like to Play Augusta? A Day on the World’s Most..

Inside a round at the most exclusive club in the world.
Dec 9, 2024; Toronto, Ontario, CAN; New York Knicks guard Jalen Brunson (11) watches as center Karl-Anthony Towns (32) celebrates after making a three point basket to clinch a win against the Toronto Raptors near the end of the fourth quarter at Scotiabank Arena

Same Owner, New Knicks: New York’s Remarkable Rebound

The franchise’s renaissance didn’t happen overnight.

Featured Today

Masters

Why The Masters Quietly Cracked Down on Ticket Resellers

Insiders expect big changes are coming to ticketing at Augusta National.
exclusive
April 16, 2025

Inside Nico Iamaleava’s Ugly Breakup With Tennessee

Iamaleava’s representatives claim to FOS he didn’t push for more NIL money.
Jul 29, 2024; Villeneuve-d'Ascq, France; France center Dominique Malonga (14) and guard Marine Johannes (23) celebrate after defeating Canada during the Paris 2024 Olympic Summer Games at Stade Pierre-Mauroy
April 13, 2025

‘Has to Change’: The WNBA’s International Player Problem

As more global stars arrive, the “prioritization” rule is causing tension.
Yamine Lamal Barcelona
April 12, 2025

Lamine Yamal: The Pressure and Price of Barcelona’s Young Prodigy

Lamine Yamal is a teenage superstar. Can Barcelona afford him?
RFK

Commanders Plan $3B Return to RFK Stadium Site—With Some Opponents

A potential deal calls for a new stadium costing more than $3 billion.
April 10, 2025

Denver’s $200M NWSL Stadium Plan Hits Roadblock Over Funding

City council members question the proposed use of public funds.
April 16, 2025

Sabres’ Struggles Extend Off the Ice As Arena Ownership Battle Brews

The 29-year-old arena needs extensive renovations.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

This week, Two-time Super Bowl Champion and CBS NFL analyst Logan Ryan joins us to talk the business of sports on our third installment of Portfolio Players.
Apr 9, 2025; Pittsburgh, Pennsylvania, USA; Pittsburgh Pirates first baseman Endy Rodriguez (5) and catcher Joey Bart (14) collide attempting to catch a pop-up hit by St. Louis Cardinals designated hitter Willson Contreras (not pictured) during the eighth inning at PNC Park.
April 9, 2025

Pirates Facing Fan Backlash Over Dumping Bricks and Clemente

Fans’ “Bucco Bricks” were found at a recycling facility.
April 3, 2025

Tropicana Field Roof Repair Gets Approval: Will Rays Return in 2026?

The Rays could return to the ballpark in 2026.
April 2, 2025

New Masters Look Post-Hurricane: Augusta Has Fewer Trees, Fresh Greens

The home of The Masters suffered damage from Hurricane Helene in September.
March 31, 2025

Clark Hunt: Chiefs Will Decide on Stadium Plans by Summer

The Chiefs owner also addresses TV, Patrick Mahomes, and the White House.