• Loading stock data...
Saturday, July 19, 2025

Sportsbooks Are Content With Bettors ‘Embracing’ Colorado Hype

  • Sportsbooks have gotten hammered by the betting public after Colorado’s 2-0 start, but long-term, the books aren’t sweating it.
  • “The public is embracing the story, embracing the team, and playing on them. That’s fine with us,” DraftKings’ Johnny Avello tells FOS.
Colorado Buffaloes running back Dylan Edwards reaches for the ball past Nebraska Cornhuskers cornerback Deshon Singleton in the third quarter at Folsom Field.
Ron Chenoy-USA TODAY Sports

For two weeks, Deion Sanders’ No. 18 Colorado has lived up to the national hype and delivered for the betting public, going 2-0 straight up and against the spread.

The Buffaloes quickly became an early liability in the futures markets — both for the national title and Heisman Trophy — leading Caesars college football lead Joey Feazel to call them a “worst-case scenario” a week ago.

An astounding 12% of last Saturday’s entire betting handle was on the Colorado-Nebraska game, FanDuel tells Front Office Sports.

“[It was] another significant win for the bettors,” DraftKings director of race and sports operations Johnny Avello tells FOS. “I guess you might say that the bettors actually have had a better perspective on Colorado than we have.”

But heading into Week 3 and longer-term, the books aren’t sweating it as much.

The public will be firmly behind the Buffs again for this Saturday’s Rocky Mountain Showdown — their first in-state rivalry game with Colorado State since 2019 — when they’re in unfamiliar territory as three-plus-touchdown favorites: BetMGM (95%), DraftKings (91%), and FanDuel (93%) all report an overwhelming majority of bets on the CU spread.

Colorado Buffaloes head coach Deion Sanders on the sidelines during the game against the TCU Horned Frogs at Amon G. Carter Stadium.

Deion Sanders’ Colorado Is the ‘Worst-Case Scenario’ for Sportsbooks

The Buffaloes are darlings for the sports betting public.
September 8, 2023

“I do not expect as big of a handle on this game compared to Colorado’s first two contests, as the betting public will not be in such a rush to run to the window to lay 20-plus points,” says Feazel. “The allure of Colorado the past two weeks was that they were doubted by the betting market. They are now being priced as a true Top 25 team, so the dynamic has changed for this game.”

Avello expects bettors to use the Buffs in parlays, teasers, and in-game wagers this week.

He also says Colorado isn’t a “win-the-whole-thing team” given its lack of depth, and Sanders “A+” job so far is great for the sport and its surrounding betting activity.

“Us bookmakers don’t think that they’re a thorn in our side, that’s not the way we look at it,” says Avello. “We look at it as a team that we underestimated and we have to make adjustments on. And we also like that the public is embracing the story, embracing the team, and playing on them. That’s fine with us.”

Even if Colorado covers on Saturday, things get more interesting the following two weeks: Colorado begins Pac-12 play in Eugene against No. 13 Oregon — as 14-point underdogs in Caesars lookahead line — then hosts No. 5 USC.

“If Colorado can play with those big boys, then they’re definitely national championship contenders,” Feazel says.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ryan Field Construction
exclusive

First Look Inside Northwestern’s $862 Million New Ryan Field

Five big things FOS learned on our exclusive stadium tour.
(NCL_OSU_11_SUGAR_LAURON 04JAN11) Ohio State Buckeyes quarterback Terrelle Pryor (2) slips around the Arkansas Razorbacks defense during first half of the Sugar Bowl at the Louisiana Superdome in New Orleans, January 4, 2011.

Terrelle Pryor’s Case for NIL Backpay Dismissed in Court

Pryor played seven years in the NFL after leaving OSU amid a scandal.
Jun 9, 2025; Cleveland, Ohio, USA; Cleveland Guardians starting pitcher Luis Ortiz (45) reacts after giving up a home run during the fourth inning against the Cincinnati Reds at Progressive Field.

MLB Pitcher’s Paid Leave Extended Through August As Betting Probe Continues

Leagues have been dealing with a host of sports betting issues.
Feb 7, 2024; Las Vegas, NV, USA; Calais Campbell (middle) receives the NFLPA Alan Page Community Award from executive director Lloyd Howell (left) and president) JC Tretter (right) at the NFLPA Press Conference at the Mandalay Bay Convention Center prior to Super Bowl LVIII.

What Comes Next After NFLPA Chief’s Sudden Resignation?

Howell quit on his own accord; he was not forced out.

Featured Today

Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.

The Boozy History and Traditions of The Open’s Claret Jug

The Open awards the world’s most famous wine decanter.
2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen
July 16, 2025

A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself

Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive
July 13, 2025

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Mar 31, 2025; Washington, District of Columbia, USA; Miami Heat guard Terry Rozier (2) drives to the basket against Washington Wizards guard AJ Johnson (5) during the first quarter at Capital One Arena.

Terry Rozier’s Attorney Confirms He’s Still Under Federal Gambling Probe

Rozier finished the season playing for the Heat despite the federal probe.
DraftKings
exclusive
July 14, 2025

DraftKings in Talks to Acquire Prediction Market Railbird Exchange

Sportsbooks and prediction markets are becoming increasingly intertwined.
The Department of Justice logo on a podium at the Louisville, Kentucky office. July 1, 2025
July 16, 2025

Prediction Market Platform Polymarket Says It Escaped Federal Probe

Prediction markets are having a moment.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
A view of the FanDuel Sportsbook betting area at Belterra Park Cincinnati.
July 11, 2025

Flutter Acquires Full Ownership of FanDuel in $1.75B Deal With Boyd Gaming

FanDuel just got a $31 billion price tag.
Mar 16, 2024; Las Vegas, NV, USA; The BetMGM Sportsbook at the Mandalay Bay resort and casino.
July 11, 2025

Support Grows to Repeal Gambling Tax in Trump Budget Bill

A new bill has been introduced in the Senate.
July 8, 2025

Betway Parent to Complete U.S. Exodus, Blames Tax Volatility

“Recent regulatory developments” were cited. 
Sports are shown on TVs behind a bar as guests enjoy the grand opening of DraftKings Sports & Social in Ohio.
July 7, 2025

California AG Has Declared Daily Fantasy Sports Are Illegal. Now What?

The opinion might spark a broader DFS conversation in the state.