• Loading stock data...
Saturday, March 7, 2026

Sportsbooks Are Content With Bettors ‘Embracing’ Colorado Hype

  • Sportsbooks have gotten hammered by the betting public after Colorado’s 2-0 start, but long-term, the books aren’t sweating it.
  • “The public is embracing the story, embracing the team, and playing on them. That’s fine with us,” DraftKings’ Johnny Avello tells FOS.
Colorado Buffaloes running back Dylan Edwards reaches for the ball past Nebraska Cornhuskers cornerback Deshon Singleton in the third quarter at Folsom Field.
Ron Chenoy-USA TODAY Sports

For two weeks, Deion Sanders’ No. 18 Colorado has lived up to the national hype and delivered for the betting public, going 2-0 straight up and against the spread.

The Buffaloes quickly became an early liability in the futures markets — both for the national title and Heisman Trophy — leading Caesars college football lead Joey Feazel to call them a “worst-case scenario” a week ago.

An astounding 12% of last Saturday’s entire betting handle was on the Colorado-Nebraska game, FanDuel tells Front Office Sports.

“[It was] another significant win for the bettors,” DraftKings director of race and sports operations Johnny Avello tells FOS. “I guess you might say that the bettors actually have had a better perspective on Colorado than we have.”

But heading into Week 3 and longer-term, the books aren’t sweating it as much.

The public will be firmly behind the Buffs again for this Saturday’s Rocky Mountain Showdown — their first in-state rivalry game with Colorado State since 2019 — when they’re in unfamiliar territory as three-plus-touchdown favorites: BetMGM (95%), DraftKings (91%), and FanDuel (93%) all report an overwhelming majority of bets on the CU spread.

Colorado Buffaloes head coach Deion Sanders on the sidelines during the game against the TCU Horned Frogs at Amon G. Carter Stadium.

Deion Sanders’ Colorado Is the ‘Worst-Case Scenario’ for Sportsbooks

The Buffaloes are darlings for the sports betting public.
September 8, 2023

“I do not expect as big of a handle on this game compared to Colorado’s first two contests, as the betting public will not be in such a rush to run to the window to lay 20-plus points,” says Feazel. “The allure of Colorado the past two weeks was that they were doubted by the betting market. They are now being priced as a true Top 25 team, so the dynamic has changed for this game.”

Avello expects bettors to use the Buffs in parlays, teasers, and in-game wagers this week.

He also says Colorado isn’t a “win-the-whole-thing team” given its lack of depth, and Sanders “A+” job so far is great for the sport and its surrounding betting activity.

“Us bookmakers don’t think that they’re a thorn in our side, that’s not the way we look at it,” says Avello. “We look at it as a team that we underestimated and we have to make adjustments on. And we also like that the public is embracing the story, embracing the team, and playing on them. That’s fine with us.”

Even if Colorado covers on Saturday, things get more interesting the following two weeks: Colorado begins Pac-12 play in Eugene against No. 13 Oregon — as 14-point underdogs in Caesars lookahead line — then hosts No. 5 USC.

“If Colorado can play with those big boys, then they’re definitely national championship contenders,” Feazel says.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

White House Trump college sports roundtable

Trump Says He’ll Issue Second Executive Order on College Sports

“The executive order is going to let colleges survive and players survive.”
Mar 15, 2024; Toronto, Ontario, CAN; Toronto Raptors forward Jontay Porter (34) points to a spot as he controls the ball against Orlando Magic center Wendell Carter Jr. (34) during the second half at Scotiabank Arena.

Jontay Porter Is Banned From the NBA. He’ll Play Pro Basketball Saturday

Porter will start for the Seattle Superhawks, the team’s coach tells FOS.
Dec 18, 2011; Orchard Park, NY, USA; Miami Dolphins running back Reggie Bush (22) runs for a touchdown against the Buffalo Bills during the second half at Ralph Wilson Stadium.

Reggie Bush Says NIL Era Wouldn’t Have Happened Without His Saga

The former USC running back had his Heisman Trophy revoked for 14 years.
Jan 18, 2026; Melbourne, Victoria, Australia; Michael Zheng of United States in action against Sebastian Korda of United States in the first round of the men’s singles at the Australian Open at Kia Arena in Melbourne Park. Mandatory Credit:

Columbia Tennis Star Says He Claimed $150K from Australian Open

It was unclear if he could do so under NCAA rules.

Featured Today

March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena.
March 1, 2026

Young Athletes Have Entered Their LinkedIn Era

Athletes can’t play forever. Some are laying the groundwork for Act 2.
March 2, 2026

Trump’s Former Chief of Staff Challenges Sports Prediction Markets

Mick Mulvaney’s stance stands in contrast to members of the Trump family.
Underdog Fantasy
March 2, 2026

Underdog Makes Major Job Cuts in Pivot to Prediction Markets

More than 20% of Underdog employees were laid off, Front Office Sports has learned.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
Jan 11, 2026; Philadelphia, PA, USA; Philadelphia Eagles running back Saquon Barkley (26) carries the ball defended by San Francisco 49ers linebacker Garret Wallow (49) and defensive end Keion White (56) during the third quarter in an NFC Wild Card Round game at Lincoln Financial Field.
February 26, 2026

​​FanDuel Parent Pins Betting Slowdown on Lackluster NFL Season

Flutter Entertainment eyes World Cup as key growth driver.
February 26, 2026

Penn Entertainment Is Staying Away From Prediction Markets

Penn CEO calls prediction markets controversial, seeks Supreme Court clarity.
In this photo illustration, a mobile device displays the Kalshi logo while a laptop displays the webpage of the prediction market platform in Copenhagen, Denmark, on February 10, 2026. (Photo by Kristian Tuxen Ladegaard Berg/NurPhoto)
February 25, 2026

Kalshi Bans, Fines 2 Traders Who Bet on Inside Information

One is a former California gubernatorial candidate who bet on himself.
February 23, 2026

Kalshi Abandons Affiliate Badges After Twitter’s Policy Shift

Polymarket has yet to take the same step with its affiliate accounts.