• Loading stock data...
Tuesday, February 3, 2026

Sportsbooks Are Content With Bettors ‘Embracing’ Colorado Hype

  • Sportsbooks have gotten hammered by the betting public after Colorado’s 2-0 start, but long-term, the books aren’t sweating it.
  • “The public is embracing the story, embracing the team, and playing on them. That’s fine with us,” DraftKings’ Johnny Avello tells FOS.
Colorado Buffaloes running back Dylan Edwards reaches for the ball past Nebraska Cornhuskers cornerback Deshon Singleton in the third quarter at Folsom Field.
Ron Chenoy-USA TODAY Sports

For two weeks, Deion Sanders’ No. 18 Colorado has lived up to the national hype and delivered for the betting public, going 2-0 straight up and against the spread.

The Buffaloes quickly became an early liability in the futures markets — both for the national title and Heisman Trophy — leading Caesars college football lead Joey Feazel to call them a “worst-case scenario” a week ago.

An astounding 12% of last Saturday’s entire betting handle was on the Colorado-Nebraska game, FanDuel tells Front Office Sports.

“[It was] another significant win for the bettors,” DraftKings director of race and sports operations Johnny Avello tells FOS. “I guess you might say that the bettors actually have had a better perspective on Colorado than we have.”

But heading into Week 3 and longer-term, the books aren’t sweating it as much.

The public will be firmly behind the Buffs again for this Saturday’s Rocky Mountain Showdown — their first in-state rivalry game with Colorado State since 2019 — when they’re in unfamiliar territory as three-plus-touchdown favorites: BetMGM (95%), DraftKings (91%), and FanDuel (93%) all report an overwhelming majority of bets on the CU spread.

Colorado Buffaloes head coach Deion Sanders on the sidelines during the game against the TCU Horned Frogs at Amon G. Carter Stadium.

Deion Sanders’ Colorado Is the ‘Worst-Case Scenario’ for Sportsbooks

The Buffaloes are darlings for the sports betting public.
September 8, 2023

“I do not expect as big of a handle on this game compared to Colorado’s first two contests, as the betting public will not be in such a rush to run to the window to lay 20-plus points,” says Feazel. “The allure of Colorado the past two weeks was that they were doubted by the betting market. They are now being priced as a true Top 25 team, so the dynamic has changed for this game.”

Avello expects bettors to use the Buffs in parlays, teasers, and in-game wagers this week.

He also says Colorado isn’t a “win-the-whole-thing team” given its lack of depth, and Sanders “A+” job so far is great for the sport and its surrounding betting activity.

“Us bookmakers don’t think that they’re a thorn in our side, that’s not the way we look at it,” says Avello. “We look at it as a team that we underestimated and we have to make adjustments on. And we also like that the public is embracing the story, embracing the team, and playing on them. That’s fine with us.”

Even if Colorado covers on Saturday, things get more interesting the following two weeks: Colorado begins Pac-12 play in Eugene against No. 13 Oregon — as 14-point underdogs in Caesars lookahead line — then hosts No. 5 USC.

“If Colorado can play with those big boys, then they’re definitely national championship contenders,” Feazel says.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Patriots React to Kraft Not Making Hall of Fame: ‘Blows My Mind’

Kraft reportedly did not receive enough votes to be elected.

NFLPA Chief Says Players Have ‘No Appetite’ for 18th Game

The league is making a growing push for an expanded schedule.

NFL Says ICE Won’t Be at the Super Bowl

ICE has worked at Super Bowls in the past.
The second day of the NFL Draft presented by Bud Light at the Draft Theater Friday, April 25, 2025, outside of Lambeau Field in Green Bay, Wisconsin. Wm. Glasheen USA TODAY NETWORK-Wisconsin

Pittsburgh Draft Organizers Expect Up to 700K Fans

A two-site event plan will lean in to the city’s unique setting.

Featured Today

Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California
January 31, 2026

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena
January 30, 2026

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
Tim Jenkins
January 24, 2026

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.

Heat Must Pay Terry Rozier While on Leave

The Heat had been placing Rozier’s salary into escrow.
January 31, 2026

Polymarket Barred From Nevada for at Least Two Weeks

Nevada’s gaming regulator is separately fighting a suit against Kalshi.
NYSE
February 2, 2026

Why Polymarket Has Huge Boom or Bust Potential in U.S.

Polymarket has been laying the groundwork for a major push in the U.S.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
Nov 4, 2023; Santa Anita, CA, USA; Auguste Rodin (5), with jockey Ryan Moore up, wins the BREEDERS CUP TURF during the 2023 Breeders Cup World Championships at Santa Anita Park.
January 23, 2026

Santa Anita Track and California in Legal War Over Betting Machines

The California DOJ seized gambling machines from Santa Anita.
Nov 8, 2024; College Station, Texas, USA; A detailed view of an official game ball with the NCAA logo prior to the game between the Texas A&M Aggies and the East Texas A&M Lions at Reed Arena. The Aggies defeated the Lions 87-55.
January 17, 2026

‘Death, Taxes, and Chinese Basketball’: Wildest Texts in The NCAA Point-Shaving Indictment

The indictments reveal in extreme detail how the scheme was carried out.
Sep 26, 2025; Bethpage, New York, USA; Team USA golfer Bryson DeChambeau plays his shot from the first tee on the first day of competition for the Ryder Cup at Bethpage Black.
exclusive
January 14, 2026

Kalshi Tees Up First Athlete Deal With Bryson DeChambeau

The prediction-market platform previously made a deal with the NHL’s Blackhawks.
Prediction markets
December 31, 2025

Prediction Markets Exploded in 2025. What Comes Next?

After 2025’s prediction-markets mania, the dust may start to settle in 2026.