Saturday, September 5, 2026
The FOS App is Live Download It Now

Sportsbooks Are Content With Bettors ‘Embracing’ Colorado Hype

  • Sportsbooks have gotten hammered by the betting public after Colorado’s 2-0 start, but long-term, the books aren’t sweating it.
  • “The public is embracing the story, embracing the team, and playing on them. That’s fine with us,” DraftKings’ Johnny Avello tells FOS.
Colorado Buffaloes running back Dylan Edwards reaches for the ball past Nebraska Cornhuskers cornerback Deshon Singleton in the third quarter at Folsom Field.
Ron Chenoy-USA TODAY Sports

For two weeks, Deion Sanders’ No. 18 Colorado has lived up to the national hype and delivered for the betting public, going 2-0 straight up and against the spread.

The Buffaloes quickly became an early liability in the futures markets — both for the national title and Heisman Trophy — leading Caesars college football lead Joey Feazel to call them a “worst-case scenario” a week ago.

An astounding 12% of last Saturday’s entire betting handle was on the Colorado-Nebraska game, FanDuel tells Front Office Sports.

“[It was] another significant win for the bettors,” DraftKings director of race and sports operations Johnny Avello tells FOS. “I guess you might say that the bettors actually have had a better perspective on Colorado than we have.”

But heading into Week 3 and longer-term, the books aren’t sweating it as much.

The public will be firmly behind the Buffs again for this Saturday’s Rocky Mountain Showdown — their first in-state rivalry game with Colorado State since 2019 — when they’re in unfamiliar territory as three-plus-touchdown favorites: BetMGM (95%), DraftKings (91%), and FanDuel (93%) all report an overwhelming majority of bets on the CU spread.

Colorado Buffaloes head coach Deion Sanders on the sidelines during the game against the TCU Horned Frogs at Amon G. Carter Stadium.

Deion Sanders’ Colorado Is the ‘Worst-Case Scenario’ for Sportsbooks

The Buffaloes are darlings for the sports betting public.
September 8, 2023

“I do not expect as big of a handle on this game compared to Colorado’s first two contests, as the betting public will not be in such a rush to run to the window to lay 20-plus points,” says Feazel. “The allure of Colorado the past two weeks was that they were doubted by the betting market. They are now being priced as a true Top 25 team, so the dynamic has changed for this game.”

Avello expects bettors to use the Buffs in parlays, teasers, and in-game wagers this week.

He also says Colorado isn’t a “win-the-whole-thing team” given its lack of depth, and Sanders “A+” job so far is great for the sport and its surrounding betting activity.

“Us bookmakers don’t think that they’re a thorn in our side, that’s not the way we look at it,” says Avello. “We look at it as a team that we underestimated and we have to make adjustments on. And we also like that the public is embracing the story, embracing the team, and playing on them. That’s fine with us.”

Even if Colorado covers on Saturday, things get more interesting the following two weeks: Colorado begins Pac-12 play in Eugene against No. 13 Oregon — as 14-point underdogs in Caesars lookahead line — then hosts No. 5 USC.

“If Colorado can play with those big boys, then they’re definitely national championship contenders,” Feazel says.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Washington Redskins football shirts and a team flag on sale at a sporting goods store in Bailey's Crossroads, Virginia, U.S., June 24, 2020. REUTERS/Kevin Lamarque

Native Leaders to Commanders: Drop Old Name for Good

The franchise says there are no plans to revert to its old name.

College Football’s Biggest Circus Descends on Baton Rouge

Lane Kiffin’s debut and the NFL eligibility battle are drawing national attention.
Exclusive

NFL Players Quietly Dropped Push for Media Locker Room Ban

Talks have been dormant after a 2024 effort.
hanson_smiling
First at FOS

Scott Hanson Promises Fewer RedZone Ads to Start 2026 Season

Hanson emphasized such decisions are out of his hands.
podcast thumbnail mobile
Front Office Sports Today

9/4/26 – Judge Clears Pros for College, Good Good CEO Out, Russini Plots Comeback

0:00

Featured Today

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images
August 30, 2026

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
August 26, 2026

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
First at FOS

Three Big Tennis Tournaments Are in Prediction-Market Talks

Players are not allowed to partner with betting operators.
Sports are shown on TVs behind a bar as guests enjoy the grand opening of DraftKings Sports & Social in Ohio.
August 7, 2026

DraftKings, FanDuel Downplay Prediction-Market Cannibalization

Traditional sportsbooks have a new set of competitors.
Aug 13, 2026; Metairie, LA, USA; Detailed view of the NFL logo on the football during a joint scrimmage between the New Orleans Saints and the Jacksonville Jaguars during at Ochsner Sports Performance Center
August 27, 2026

NFL Won’t Reach Prediction-Market Deals Before Start of Season

“I would be incredibly shocked if anything at all happens this season.”
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
Fanduel logo appears in this illustration taken April 22, 2026.
August 6, 2026

Gambling Industry Gears Up for ‘Arms Race’ This NFL Season

“Competition is fierce,” BetMGM CEO Adam Greenblatt said.
July 30, 2026

WNBA Posts, Deletes Video of Apparent Bueckers-Reese Bet

The CBA includes strict prohibitions against players wagering on games.
July 28, 2026

NBA, MLB Want More Say in Prediction Markets

The NBA said a new rules proposal “falls well short.”
Feb 5, 2026; San Francisco, CA, USA; A NFL shield logo at the NFL Honors Red Carpet before Super Bowl LX at Palace of Fine Arts.
July 28, 2026

NFL Sounds Alarm on ‘Objectionable’ Prediction Markets

The league flagged a number of concerns as the deadline for public comments hit.