• Loading stock data...
Saturday, April 4, 2026

Sportsbooks Are Content With Bettors ‘Embracing’ Colorado Hype

  • Sportsbooks have gotten hammered by the betting public after Colorado’s 2-0 start, but long-term, the books aren’t sweating it.
  • “The public is embracing the story, embracing the team, and playing on them. That’s fine with us,” DraftKings’ Johnny Avello tells FOS.
Colorado Buffaloes running back Dylan Edwards reaches for the ball past Nebraska Cornhuskers cornerback Deshon Singleton in the third quarter at Folsom Field.
Ron Chenoy-USA TODAY Sports

For two weeks, Deion Sanders’ No. 18 Colorado has lived up to the national hype and delivered for the betting public, going 2-0 straight up and against the spread.

The Buffaloes quickly became an early liability in the futures markets — both for the national title and Heisman Trophy — leading Caesars college football lead Joey Feazel to call them a “worst-case scenario” a week ago.

An astounding 12% of last Saturday’s entire betting handle was on the Colorado-Nebraska game, FanDuel tells Front Office Sports.

“[It was] another significant win for the bettors,” DraftKings director of race and sports operations Johnny Avello tells FOS. “I guess you might say that the bettors actually have had a better perspective on Colorado than we have.”

But heading into Week 3 and longer-term, the books aren’t sweating it as much.

The public will be firmly behind the Buffs again for this Saturday’s Rocky Mountain Showdown — their first in-state rivalry game with Colorado State since 2019 — when they’re in unfamiliar territory as three-plus-touchdown favorites: BetMGM (95%), DraftKings (91%), and FanDuel (93%) all report an overwhelming majority of bets on the CU spread.

Colorado Buffaloes head coach Deion Sanders on the sidelines during the game against the TCU Horned Frogs at Amon G. Carter Stadium.

Deion Sanders’ Colorado Is the ‘Worst-Case Scenario’ for Sportsbooks

The Buffaloes are darlings for the sports betting public.
September 8, 2023

“I do not expect as big of a handle on this game compared to Colorado’s first two contests, as the betting public will not be in such a rush to run to the window to lay 20-plus points,” says Feazel. “The allure of Colorado the past two weeks was that they were doubted by the betting market. They are now being priced as a true Top 25 team, so the dynamic has changed for this game.”

Avello expects bettors to use the Buffs in parlays, teasers, and in-game wagers this week.

He also says Colorado isn’t a “win-the-whole-thing team” given its lack of depth, and Sanders “A+” job so far is great for the sport and its surrounding betting activity.

“Us bookmakers don’t think that they’re a thorn in our side, that’s not the way we look at it,” says Avello. “We look at it as a team that we underestimated and we have to make adjustments on. And we also like that the public is embracing the story, embracing the team, and playing on them. That’s fine with us.”

Even if Colorado covers on Saturday, things get more interesting the following two weeks: Colorado begins Pac-12 play in Eugene against No. 13 Oregon — as 14-point underdogs in Caesars lookahead line — then hosts No. 5 USC.

“If Colorado can play with those big boys, then they’re definitely national championship contenders,” Feazel says.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.
opinion

Dawn Staley Got Under Geno Auriemma’s Skin

South Carolina ended UConn’s perfect season, and the Huskies’ coach melted down.

South Carolina Snaps UConn Streak as Auriemma, Staley Erupt

“I guess he thought I didn’t shake his hand.”

Featured Today

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
Jan 14, 2025; Washington, DC, USA; Sen. Richard Blumenthal, D-Conn., delivers remarks during a Senate Armed Services committee hearing on the expected nomination of Pete Hegseth to be Secretary of Defense on Tuesday, Jan. 14, 2025 in Washington, DC.

‘Astonishing and Appalling’: Senator Blasts MLB-Polymarket Deal

A Connecticut senator says prediction markets are part of an “addiction conspiracy.”
The March Madness logo is pictured during a second-round game in the NCAA men's basketball tournament between Nebraska Cornhuskers and Vanderbilt Commodores at Paycom Center in Oklahoma City, Saturday March 21, 2026.
March 23, 2026

Coinbase Takes Heat for Pushing March Madness Markets

Viral posts showed that users feel pummeled by sports event contract promotion.
March 30, 2026

NFL Warns Prediction Markets Operators Over Vulnerable Bets

Ongoing litigation in the burgeoning industry has muddied the waters.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
Nov 1, 2025; Toronto, Ontario, CAN; Los Angeles Dodgers first baseman Freddie Freeman (5) reacts with third baseman Max Muncy (13) after defeating the Toronto Blue Jays in the eleventh inning for game seven of the 2025 MLB World Series at Rogers Centre.
March 23, 2026

Bipartisan Bill Wants Sports Banned on Prediction Markets

It’s the latest indicator that prediction markets have gone mainstream.
March 20, 2026

NCAA Sues DraftKings Over March Madness Trademark Infringement

NCAA president Charlie Baker has also gone after prediction markets.
In this photo illustration, a mobile device displays the Kalshi logo while a laptop displays the webpage of the prediction market platform in Copenhagen, Denmark, on February 10, 2026. (Photo by Kristian Tuxen Ladegaard Berg/NurPhoto)
March 20, 2026

Judge Temporarily Blocks Kalshi’s Sports Markets in Nevada

Nevada previously won a similar ruling in its case against Polymarket.
Oct 27, 2025; Los Angeles, California, USA; Major League Baseball commissioner Rob Manfred before game three of the 2025 MLB World Series between the Toronto Blue Jays and Los Angeles Dodgers at Dodger Stadium
exclusive
March 19, 2026

MLB Makes Multiyear Prediction-Market Deal With Polymarket

The league’s stance on prediction markets has rapidly evolved.