Thursday, November 12, 2026

Sportsbooks Are Content With Bettors ‘Embracing’ Colorado Hype

  • Sportsbooks have gotten hammered by the betting public after Colorado’s 2-0 start, but long-term, the books aren’t sweating it.
  • “The public is embracing the story, embracing the team, and playing on them. That’s fine with us,” DraftKings’ Johnny Avello tells FOS.
Colorado Buffaloes running back Dylan Edwards reaches for the ball past Nebraska Cornhuskers cornerback Deshon Singleton in the third quarter at Folsom Field.
Ron Chenoy-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

For two weeks, Deion Sanders’ No. 18 Colorado has lived up to the national hype and delivered for the betting public, going 2-0 straight up and against the spread.

The Buffaloes quickly became an early liability in the futures markets — both for the national title and Heisman Trophy — leading Caesars college football lead Joey Feazel to call them a “worst-case scenario” a week ago.

An astounding 12% of last Saturday’s entire betting handle was on the Colorado-Nebraska game, FanDuel tells Front Office Sports.

“[It was] another significant win for the bettors,” DraftKings director of race and sports operations Johnny Avello tells FOS. “I guess you might say that the bettors actually have had a better perspective on Colorado than we have.”

But heading into Week 3 and longer-term, the books aren’t sweating it as much.

The public will be firmly behind the Buffs again for this Saturday’s Rocky Mountain Showdown — their first in-state rivalry game with Colorado State since 2019 — when they’re in unfamiliar territory as three-plus-touchdown favorites: BetMGM (95%), DraftKings (91%), and FanDuel (93%) all report an overwhelming majority of bets on the CU spread.

Colorado Buffaloes head coach Deion Sanders on the sidelines during the game against the TCU Horned Frogs at Amon G. Carter Stadium.

Deion Sanders’ Colorado Is the ‘Worst-Case Scenario’ for Sportsbooks

The Buffaloes are darlings for the sports betting public.
September 8, 2023

“I do not expect as big of a handle on this game compared to Colorado’s first two contests, as the betting public will not be in such a rush to run to the window to lay 20-plus points,” says Feazel. “The allure of Colorado the past two weeks was that they were doubted by the betting market. They are now being priced as a true Top 25 team, so the dynamic has changed for this game.”

Avello expects bettors to use the Buffs in parlays, teasers, and in-game wagers this week.

He also says Colorado isn’t a “win-the-whole-thing team” given its lack of depth, and Sanders “A+” job so far is great for the sport and its surrounding betting activity.

“Us bookmakers don’t think that they’re a thorn in our side, that’s not the way we look at it,” says Avello. “We look at it as a team that we underestimated and we have to make adjustments on. And we also like that the public is embracing the story, embracing the team, and playing on them. That’s fine with us.”

Even if Colorado covers on Saturday, things get more interesting the following two weeks: Colorado begins Pac-12 play in Eugene against No. 13 Oregon — as 14-point underdogs in Caesars lookahead line — then hosts No. 5 USC.

“If Colorado can play with those big boys, then they’re definitely national championship contenders,” Feazel says.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mike Tomlin Knows Coaching Talk Is ‘Going to Come Up’ Soon

The ex-Steelers coach is “enjoying” his NBC Sports role.
Nov 8, 2026; Madrid, ESP; A general overall view of the 2026 NFL Madrid Game at an empty Bernabeu Stadium. Mandatory Credit: Kirby Lee-Imagn Images

NFL Network’s Europe Games Average a Record 6.9M in First ESPN Season

NFL Network games this season also stream on the ESPN app.
Former New Orleans Saints quarterback Drew Brees on the field prior to the start of a week 6 NFL football game between New York Giants and New Orleans Saints on Sunday, Oct. 18, 2026, at MetLife Stadium in East Rutherford, NJ.
Exclusive

Drew Brees Wants to Succeed Troy Aikman on Monday Night Football

Greg Olsen and Tony Romo are other potential candidates.
West Wind Mahjong

Mahjong Mania Has Come for College Sports

Bespoke retailers are cashing in with officially licensed mahjong sets.
podcast thumbnail mobile
Front Office Sports Today

11/11/26 – 24-Team CFP Fallout, Brees Eyes ‘MNF,’ Sportsbooks Get Crushed

0:00

Featured Today

Can MLS Capitalize on Son-Mania?

Korea and Tottenham fans alike have flocked to LAFC’s away matches.
Pickering High School North
November 4, 2026

High School Athletic Directors Say They’re Running ‘Mini Colleges’

ADs are managing a growing list of demands from athletes and parents.
October 30, 2026

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
Polymarket logo appears in this illustration taken April 22, 2026.

Polymarket Cuts Jobs Amid Push to ‘Professionalize’

“We’ve reorganized to set the company up for its next phase of growth.”
The ESPN logo is seen on an electronic display in Times Square in New York City, U.S., August 23, 2017. REUTERS/Mike Segar
Exclusive
November 6, 2026

ESPN Warns Talent About Insider Betting on Prediction Markets

The guidelines were sent to on-camera talent at the end of October.
Kalshi's logo is displayed on a smartphone placed on a reflective surface onto which a betting curve is projected in Creteil, France, on March 9, 2026, during a major scandal and a $54 million lawsuit concerning bets related to recent strikes in Iran. (Photo by Samuel Boivin/NurPhoto)NO USE FRANCE
November 9, 2026

Kalshi’s Tribal Deal Faces Legal Challenge Amid Leadership Dispute

“We expect the case to be dismissed,” one of the defendants told FOS.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
First at FOS
November 6, 2026

DraftKings Cut More Jobs Ahead of Q3 Earnings

It’s at least the third round of layoffs for DraftKings this year.
Fanduel logo appears in this illustration taken April 22, 2026.
November 4, 2026

FanDuel’s U.S. Revenue Is Bright Spot As Overall Earnings Miss

Flutter Entertainment cut its full-year revenue guidance by $300 million.
Fanduel logo appears in this illustration taken April 22, 2026.
Exclusive
November 2, 2026

FanDuel Interim CEO Set to Take Job Permanently

The new CEO has been with FanDuel for nearly 12 years.
CEO of Kalshi Tarek Mansour speaks during the FIA Global Cleared Markets Conference Boca 2026, in Boca Raton, Florida, U.S., March 10, 2026.
October 29, 2026

Utah Escalates Kalshi Fight With Felony Charges

The prediction-market platform and its two cofounders were charged.