Advertisers Expected to Tackle Serious Issues in Super Bowl Spots

Advertisers are expected to address issues pertaining to social justice and the pandemic during Super Bowl LV spots.

By /
The Potential NIL Power of Sarah Fuller

If college athlete name, image, and likeness rules had already taken effect, Fuller might have completed one of the most lucrative kickoffs in college sports history.

By /
Despite Some Miscues, ISL Provides ‘Hope’ for Professional Swimming

While swimmers have bought into the ISL, there’s a disconnect between the on-deck product and off-deck antics.

By /

Bubba Wallace Attracting Sponsors Following Rise in Visibility

    • This article was first published in the FOS Daily Newsletter. Subscribe here.
    • With increased visibility Bubba Wallace has picked up three sponsors in the past month.
Bubba Wallace
Mark Humphrey/Pool Photo via USA TODAY Network

Daily Newsletter

Sign up and see why influential business executives call it a “morning must-read.”

Bubba Wallace has emerged as one of NASCAR’s most marketable drivers as he has gained national attention for his activism and advocacy efforts around racial equality and inclusivity in racing.

Columbia Sportswear is the latest brand to align with Wallace, NASCAR’s only full-time Black driver, signing a multi-year deal with him yesterday. It marks Columbia’s first-ever deal in the sport.

In recent weeks, Wallace has also signed new deals with Beats by Dre and Cash App. He previously had sponsorships with McDonald’s, Coca-Cola and Maui Jim.

Team ownership may also be in Wallace’s future. His current contract with Richard Petty Motorsports expires after this year, but he has reportedly been offered a stake in the organization to renew his deal.

Related
Kevin Durant and Chris Paul Invest in Financial Literacy App

Kevin Durant and Chris Paul are sweeping the financial literacy space. Goalsetter, a fintech startup that aims to put kids and teenagers “on the path to financial freedom,” raised $3.9 […]

By /
After Retiring, Is Broadcasting Next for Philip Rivers?

Indianapolis Colts quarterback Philip Rivers announced his retirement yesterday after 17 years in the NFL and more than $240 million in earnings. Rivers, who ranks fifth in league history in […]

By /
Appearance Fees Lure Pro Golfers to Tournaments

Fees can help players cover travel and accommodation, pay caddies’ base rates and even add up to $100,000 to a mid-level professional golfer’s bank account.

By /
Damian Lillard Becomes Latest Athlete Investor in PlayersTV

Damian Lillard has invested in PlayersTV, a predominantly Black-owned content distribution channel dedicated to sports lifestyle and culture.  PlayersTV launched last March and is available on various streaming platforms.  The […]

By /