• Loading stock data...
Tuesday, July 1, 2025

Serena Williams Pushes Selena Gomez’s Startup to $100M Valuation

  • Serena Ventures led a $5 million funding round for Wondermind.
  • The round values the mental health startup at $100 million.
Serena-Williams
Susan Mullane-USA TODAY Sports

In the same Vogue feature where Serena Williams announced her possible retirement after the U.S. Open, the tennis star said she’ll continue to prioritize investment in women-owned businesses. 

Days later, the 23-time Grand Slam champion is already holding true to her promise.

Williams’ venture fund, Serena Ventures, led a $5 million funding round in Selena Gomez’s Wondermind, valuing the mental health startup at $100 million.

  • Wondermind promotes mental fitness routines to maintain mental health, currently offering social media channels and a newsletter. 
  • The company is working on building a production division for mental health content and physical products with behavioral therapies.

Williams, who has discussed anxiety and postpartum emotions publicly, will help Wondermind with content and brand promotion. Lightspeed Venture Partners, Sequoia Capital, and former Allergan CEO Brent Saunders also took part in the round.

The mental health sector reached $5.5 billion last year, more than doubling its worth from 2020, according to CB Insights.

Serena Ventures’ Victories

Williams’ fund has already invested in over 60 companies including MasterClass, Tonal, and Impossible Foods, and 16 of those are valued at more than $1 billion. She is also a part-owner of the NWSL’s Angel City FC and NFL’s Miami Dolphins

“We’re obviously going to do more, and be a fund that does raise a billion dollars eventually,” Williams said. “One thing I’m good at is building a career.”

Forbes estimates Williams’ net worth at $260 million.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Stephen Ross
exclusive

Dolphins Owner Stephen Ross Nears Deal to Buy Nearly Half of Miami..

Ross is set to own a minority stake in the tennis tournament.
Noah Lyles

Tyreek Hill–Noah Lyles Race Is Off for ‘Personal Reasons’

Lyles and Hill agreed to a race in February with few concrete details.

Alcaraz Outlasts Sinner in Longest French Open Final, Wins $2.9M Prize

Sinner is now 0–6 in matches lasting more than four hours.
Marc Lasry

Marc Lasry Still Wants to Buy an NWSL Team 

The billionaire tried, and failed, to buy two NWSL clubs last year.

Featured Today

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
June 26, 2025

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.
March 4, 2025

Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever

Barkley is coming off a historic 2024 season with the Eagles.