• Loading stock data...
Friday, April 4, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

Serena Williams Pushes Selena Gomez’s Startup to $100M Valuation

  • Serena Ventures led a $5 million funding round for Wondermind.
  • The round values the mental health startup at $100 million.
Serena-Williams
Susan Mullane-USA TODAY Sports

In the same Vogue feature where Serena Williams announced her possible retirement after the U.S. Open, the tennis star said she’ll continue to prioritize investment in women-owned businesses. 

Days later, the 23-time Grand Slam champion is already holding true to her promise.

Williams’ venture fund, Serena Ventures, led a $5 million funding round in Selena Gomez’s Wondermind, valuing the mental health startup at $100 million.

  • Wondermind promotes mental fitness routines to maintain mental health, currently offering social media channels and a newsletter. 
  • The company is working on building a production division for mental health content and physical products with behavioral therapies.

Williams, who has discussed anxiety and postpartum emotions publicly, will help Wondermind with content and brand promotion. Lightspeed Venture Partners, Sequoia Capital, and former Allergan CEO Brent Saunders also took part in the round.

The mental health sector reached $5.5 billion last year, more than doubling its worth from 2020, according to CB Insights.

Serena Ventures’ Victories

Williams’ fund has already invested in over 60 companies including MasterClass, Tonal, and Impossible Foods, and 16 of those are valued at more than $1 billion. She is also a part-owner of the NWSL’s Angel City FC and NFL’s Miami Dolphins

“We’re obviously going to do more, and be a fund that does raise a billion dollars eventually,” Williams said. “One thing I’m good at is building a career.”

Forbes estimates Williams’ net worth at $260 million.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Los Angeles Golf Club owners Alexis Ohanian and Serena Williams cheer for their team against the New York Golf Club during the TGL semifinal match at SoFi Center on March 17, 2025, in Palm Beach Gardens, Florida.
exclusive

Alexis Ohanian Bid on NFL Flag Football, Serena Williams Exploring Franchise

Ohanian is the first known bidder for the flag football leagues.
exclusive

NFL Considers Backers for Pro Flag Football Leagues Ahead of LA28

The 2028 Olympics in Los Angeles are seen as a likely watershed event.

NFL Enlists Caitlin Clark to Help Shape Flag Football’s Future

The NFL looks to tap further into the growth around women’s sports.
Mar 20, 2025; Providence, RI, USA; Arkansas Razorbacks forward Karter Knox (11) controls the ball against Kansas Jayhawks during the first half at Amica Mutual Pavilion.

Men’s March Madness Sets Opening-Day Viewership Record

CBS Sports and TNT Sports scored big with Arkansas–Kansas.

Featured Today

Dec 27, 2024; San Jose, California, USA; San Jose Sharks center Macklin Celebrini (71) skates during warm ups before their game against the Vegas Golden Knights at SAP Center at San Jose

Macklin Celebrini and the Sharks Rookies Have Brought Good Vibes to a..

The rookie’s arrival has boosted spirits incongruously high inside the flagging franchise.
Mar 26, 2025; Indianapolis, Indiana, USA; Los Angeles Lakers forward LeBron James (23) in the first half Indiana Pacers at Gainbridge Fieldhouse.
April 1, 2025

The Creator Behind the LeBron ‘Glazing’ Trend Sweeping TikTok

FOS spoke to TikTok user OkaySpade who made the original song.
Mar 22, 2025; Providence, RI, USA; McNeese State Cowboys manager Amir Khan before a second round men’s NCAA Tournament game against the Purdue Boilermakers at Amica Mutual Pavilion
April 1, 2025

Inside the 24-Hour NIL March Madness Deals

Some of the most viral partnerships come together overnight.
Seattle Kraken
April 1, 2025

Samantha Holloway Is Seattle’s NHL Present—and Hopeful NBA Future

Samantha Holloway is steering the Kraken and hoping to revive pro hoops.

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 24, 2025

Why Pro Athletes Are Getting First Look at Start-Up Deals: ‘Shark Tank’..

Rashaun Williams was an early investor in companies like DraftKings and Coinbase.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.
March 4, 2025

Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever

Barkley is coming off a historic 2024 season with the Eagles.
February 18, 2025

Tiger Woods Signs First PGA Tour Player to Wear Sun Day Red

Karl Vilips will wear Sun Day Red at his season debut at the Mexico Open.
Teammates embrace during matchup in The Hundred cricket league
February 15, 2025

Google, Microsoft, Adobe CEOs Buy Stakes in Cricket League

The England and Wales Cricket Board raised £520m by selling team stakes.