• Loading stock data...
Monday, December 15, 2025

SEC Leads College Football Ticket Sales, Colorado Makes Biggest Jump

  • The SEC has five of the top 10 most-in-demand schools for the 2023 college football season, per ticket sales from StubHub.
  • Coach Prime Effect leads to a 15x increase in Colorado ticket sales over 2022 as Deion Sanders’ hiring pays dividends.
The SEC has five of the top 10 most-in-demand schools for the 2023 college football season, per ticket sales from StubHub.
Syndication: USA TODAY

The SEC is dominating early season ticket sales in college football, with five schools in the top 10 of StubHub’s most in-demand teams for the 2023 season. 

SEC powerhouse Alabama ranks No. 1 on the list, followed by Michigan (Big Ten), Notre Dame (Independent), Penn State (Big Ten), Tennessee (SEC), Georgia (SEC), Auburn (SEC), Florida State (ACC), Texas A&M (SEC), and Colorado (Big 12). The rankings are based on StubHub’s cumulative ticket sales as of August 22 for the 2023 college football season.

SEC schools are outselling the second most in-demand conference, the Big Ten, by 45% more in ticket sales. Ohio State ranks 11th on StubHub’s ticket sales list, but the Buckeyes drive the most sales on the road with its games at Notre Dame (Sept. 23) and Michigan (Nov. 25) ranking as the top two most in-demand college football games of 2023.

StubHub expects vast changes in ticket sales starting with next season’s massive conference realignment, with USC, UCLA, Washington, and Oregon joining the Big Ten. At the same time, the Big 12 will add Colorado, ASU, Arizona, and Utah.

”We predict that ticket sales will start to reflect changes in how fans travel, create new rivalries and spotlight more teams across the country,” said StubHub spokesperson Adam Budelli. “Sales are trending up almost 50% over last season, and we’re seeing the most preseason sales of the past five years – Colorado leads the charge with the biggest jump in sales.”

The offseason hire of Deion Sanders as head coach of Colorado has driven a massive 15x increase in Buffaloes ticket sales from last year, per StubHub. The cheapest tickets for Colorado’s home opener on Sept. 9 against Nebraska were priced around $400 in May.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Michigan Orders Sweeping Probe Into Athletic Department Scandals

The school retains a Chicago law firm to explore department culture and practices.
Sep 6, 2025; Norman, Oklahoma, USA; Warde Manuel, Michigan Donald R. Shepherd Director of Athletics on the field prior to a game against the Oklahoma Sooners at Gaylord Family-Oklahoma Memorial Stadium.

Michigan Scandals Under Athletic Director Warde Manuel

The athletic director has led the Wolverines since 2016.

Here’s How Many People Streamed Pat McAfee’s Debut Single ‘Dookie’

McAfee’s debut single “Dookie” pulled surprising early streaming numbers across platforms.

Featured Today

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
Dec 9, 2025; Toronto, Ontario, CAN; New York Knicks guard Jalen Brunson (11) dribbles against Toronto Raptors guard Jamal Shead (23) during the first half at the 2025-26 NBA Emirates Cup at Scotiabank Arena
December 13, 2025

The Lucrative NBA Cup Is Here to Stay

The in-season tournament, launched in 2023, is turning into a staple.
The Los Angeles Chargers host executives from UCLA Health on Wednesday, August 7, 2024 at The Bolt in El Segundo, CA.
December 7, 2025

The Multibillion-Dollar Business of Pro Athlete Recovery

What started as ice baths has evolved into a multibillion-dollar industry.
Big League Wiffle Ball
November 29, 2025

Celebrity-Backed Wiffle Ball Has Big-League Aspirations

Big League Wiffle Ball team owners include Kevin Costner and David Adelman.

Big 12 Closing In On Potential $500M Private Capital Deal

The era of private capital in college sports has fully arrived.
Charlie Baker
December 12, 2025

The Fight Over College Sports Comes Down to 3 Choices

In Las Vegas this week, administrators discussed a list of potential solutions.
Dec 6, 2025; Salt Lake City, Utah, USA; Utah Utes forward Kendyl Sanders (13) reacts after a play against the California Baptist Lancers during the second half at Jon M. Huntsman Center.
December 12, 2025

The Private Equity ‘Boogeyman’ Shows Up at Utah

Lawmakers are skeptical of the University of Utah’s groundbreaking agreement.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf,..

A style movement powering one of the fastest-growing brands in sports and lifestyle.
Biff Poggi
December 11, 2025

Michigan’s Interim Football Coach Is a Hedge Fund Millionaire

Biff Poggi has been called the program’s “consigliere.”
Nov 22, 2025; College Park, Maryland, USA; Michigan Wolverines head coach Sherrone Moore on the sidelines during the first quarter against the Maryland Terrapins at SECU Stadium.
December 11, 2025

Everything to Know About Sherrone Moore’s Firing, Arrest

Moore was taken into police custody shortly after news broke.
Dec 2, 2025; Berkeley, California, USA; Utah Utes forward Keanu Dawes (8) dunks the ball during the second half against the California Golden Bears at Haas Pavilion.
December 11, 2025

‘You’ll See More’: Utah Deal Eases PE Concerns in College Sports

NCAA president Charlie Baker said Utah’s deal is “really well thought out.”
Jul 22, 2025; Charlotte, NC, USA; ACC commissioner Jim Phillips speaks to the media during ACC Media Days at Hilton Charlotte Uptown.
December 10, 2025

ACC Commissioner: We Can’t ‘Push Aside’ PE Conversations

His comments came a day after a landmark deal with University of Utah.