Saturday, September 19, 2026

SEC Leads College Football Ticket Sales, Colorado Makes Biggest Jump

  • The SEC has five of the top 10 most-in-demand schools for the 2023 college football season, per ticket sales from StubHub.
  • Coach Prime Effect leads to a 15x increase in Colorado ticket sales over 2022 as Deion Sanders’ hiring pays dividends.
The SEC has five of the top 10 most-in-demand schools for the 2023 college football season, per ticket sales from StubHub.
Syndication: USA TODAY

The SEC is dominating early season ticket sales in college football, with five schools in the top 10 of StubHub’s most in-demand teams for the 2023 season. 

SEC powerhouse Alabama ranks No. 1 on the list, followed by Michigan (Big Ten), Notre Dame (Independent), Penn State (Big Ten), Tennessee (SEC), Georgia (SEC), Auburn (SEC), Florida State (ACC), Texas A&M (SEC), and Colorado (Big 12). The rankings are based on StubHub’s cumulative ticket sales as of August 22 for the 2023 college football season.

SEC schools are outselling the second most in-demand conference, the Big Ten, by 45% more in ticket sales. Ohio State ranks 11th on StubHub’s ticket sales list, but the Buckeyes drive the most sales on the road with its games at Notre Dame (Sept. 23) and Michigan (Nov. 25) ranking as the top two most in-demand college football games of 2023.

StubHub expects vast changes in ticket sales starting with next season’s massive conference realignment, with USC, UCLA, Washington, and Oregon joining the Big Ten. At the same time, the Big 12 will add Colorado, ASU, Arizona, and Utah.

”We predict that ticket sales will start to reflect changes in how fans travel, create new rivalries and spotlight more teams across the country,” said StubHub spokesperson Adam Budelli. “Sales are trending up almost 50% over last season, and we’re seeing the most preseason sales of the past five years – Colorado leads the charge with the biggest jump in sales.”

The offseason hire of Deion Sanders as head coach of Colorado has driven a massive 15x increase in Buffaloes ticket sales from last year, per StubHub. The cheapest tickets for Colorado’s home opener on Sept. 9 against Nebraska were priced around $400 in May.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Speaker of the House of Representatives Mike Johnson (R-LA) talks with reporters as he arrives prior to the vote in the House of Representatives on its version of the fiscal 2027 National Defense Authorization Act, or NDAA, on Capitol Hill in Washington, D.C., U.S., July 22, 2026.

College Sports Bill Faces Uphill Battle in the House

“The stars have to align in the House for the bill to pass.”
Tigers Head Coach Lane Kiffin, LSU Tigers take on the LA Tech Bulldogs. September 12, 2026; Baton Rouge, Louisiana, USA; at Tiger Stadium.

How Lane Kiffin Built College Football’s Most Anticipated Game

Kiffin’s return to Oxford has been nearly 10 months in the making.
Hawkeye and Oregon fans gather for FOX’s Big Noon Kickoff Nov. 8, 2025 in front of the Old Capitol Building on the University of Iowa Campus in Iowa City, Iowa.

College Football’s London Debut Brings Big Opportunity for Fox

Kansas and Arizona State are facing off at Wembley Stadium.
podcast thumbnail mobile
Front Office Sports Today

NFL Ratings Dip, Steve Belichick Resigns, Knicks Ticket Refunds

0:00

Featured Today

Hot & Social/Mets

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
Landry Kiffin/Fifth Year

Lane Kiffin’s Daughter Seizes CFB Spotlight With Clothing Venture

“Having a family involved in college sports helps from a marketing perspective.”
Sam Leavitt LSU
September 17, 2026

Sam Leavitt’s Injury Tag Sparks Skepticism Ahead of LSU–Ole Miss

Lane Kiffin has previously faced criticism for his handling of injury reports.
September 17, 2026

Florida Senators Oppose College Sports Bill Due to Miami, FSU Ambitions

The Protect College Sports Act is moving through the Senate.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Sep 6, 2025; Charlotte, North Carolina, USA; North Carolina Tar Heels defensive coach Steve Belichick during the first quarter against the Charlotte 49ers at Jerry Richardson Stadium. Mandatory Credit: Jim Dedmon-Imagn Images
September 17, 2026

Steve Belichick Resigns As North Carolina Closes Investigation

Steve Belichick has been on medical leave since August.
Jay Williams Asset Class Front Office Sports
Exclusive
September 16, 2026

Jay Williams: ‘We All Participated’ in Cash Payments Before NIL

Williams said the payments came in “duffel bags” during the playful exchange.
Texas Longhorns quarterback Arch Manning (16) looks to throw over Ohio State Buckeyes linebacker Payton Pierce (26) during the NCAA football game at Darrell K Royal–Texas Memorial Stadium in Austin, Texas on Sept. 12, 2026. Texas won 24-23.
September 16, 2026

CFB Viewership Off to Hot Start After Texas–Ohio State Thriller

ABC averaged nearly 14 million viewers Saturday night.
September 15, 2026

Senators Stage Effort to Pass the Protect College Sports Act

An opposition coalition has formed to block the bill.