• Loading stock data...
Tuesday, March 17, 2026

SEC Leads College Football Ticket Sales, Colorado Makes Biggest Jump

  • The SEC has five of the top 10 most-in-demand schools for the 2023 college football season, per ticket sales from StubHub.
  • Coach Prime Effect leads to a 15x increase in Colorado ticket sales over 2022 as Deion Sanders’ hiring pays dividends.
The SEC has five of the top 10 most-in-demand schools for the 2023 college football season, per ticket sales from StubHub.
Syndication: USA TODAY

The SEC is dominating early season ticket sales in college football, with five schools in the top 10 of StubHub’s most in-demand teams for the 2023 season. 

SEC powerhouse Alabama ranks No. 1 on the list, followed by Michigan (Big Ten), Notre Dame (Independent), Penn State (Big Ten), Tennessee (SEC), Georgia (SEC), Auburn (SEC), Florida State (ACC), Texas A&M (SEC), and Colorado (Big 12). The rankings are based on StubHub’s cumulative ticket sales as of August 22 for the 2023 college football season.

SEC schools are outselling the second most in-demand conference, the Big Ten, by 45% more in ticket sales. Ohio State ranks 11th on StubHub’s ticket sales list, but the Buckeyes drive the most sales on the road with its games at Notre Dame (Sept. 23) and Michigan (Nov. 25) ranking as the top two most in-demand college football games of 2023.

StubHub expects vast changes in ticket sales starting with next season’s massive conference realignment, with USC, UCLA, Washington, and Oregon joining the Big Ten. At the same time, the Big 12 will add Colorado, ASU, Arizona, and Utah.

”We predict that ticket sales will start to reflect changes in how fans travel, create new rivalries and spotlight more teams across the country,” said StubHub spokesperson Adam Budelli. “Sales are trending up almost 50% over last season, and we’re seeing the most preseason sales of the past five years – Colorado leads the charge with the biggest jump in sales.”

The offseason hire of Deion Sanders as head coach of Colorado has driven a massive 15x increase in Buffaloes ticket sales from last year, per StubHub. The cheapest tickets for Colorado’s home opener on Sept. 9 against Nebraska were priced around $400 in May.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Inside the Conference Fight That Left Louisiana Tech With 20 Games

Both conferences have released schedules, including the Bulldogs.
Mar 12, 2026; Chicago, IL, USA; UCLA Bruins guard Trent Perry (0) shoots against the Rutgers Scarlet Knights during the second half at United Center.

‘Players Are Workers’ and Deserve Right to Unionize: Former NLRB Exec

The SCORE Act would not designate student-athletes as employees.

Sacramento State’s Only Shot at MAC Revenue: Make the CFP

Sacramento State forfeits MAC revenue but could earn money with a CFP berth.
St. John's Zuby Ejiofor

Why Rev-Share Era Hasn’t Been a Boon for Basketball-Only Schools

Power conference men’s basketball rosters aren’t restricted to the rev-share cap.

Featured Today

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”

MAC Set to Cash In After Miami (Ohio) March Madness Controversy

The conference received two tournament bids for the first time since 1999.
Mar 22, 2025; Providence, RI, USA; McNeese State Cowboys manager Amir Khan before a second round men’s NCAA Tournament game against the Purdue Boilermakers at Amica Mutual Pavilion.
March 15, 2026

Viral McNeese Student Manager Makes March Madness Return

Khan said he executed more than 20 endorsement deals last year.
March 15, 2026

How Conferences Cash In on March Madness 

The men’s tournament will pay out more than $220 million.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
Mar 2, 2026; Raleigh, North Carolina, USA; Duke Blue Devils forward Cameron Boozer (12) reacts with guard Isaiah Evans (3) and guard Caleb Foster (1) after being fouled during the first half against the NC State Wolfpack at Lenovo Center.
March 14, 2026

Duke Continues to Embrace the Fountain of Youth

Duke continues to build winning programs around star freshmen. 
March 14, 2026

Big East Tourney Keeps Delivering—Even in a Football-Dominated Era

St. John’s routs UConn as Big East tourney proves league still thriving.
UCLA Bruins celebrates Sunday, March 8, 2026, after the Big Ten Tournament Championship game at Gainbridge Fieldhouse in Indianapolis. UCLA Bruins defeated the Iowa Hawkeyes, 96-45, for back to back Big Ten championships.
March 14, 2026

UCLA Women’s Basketball Strives for a Final Four Return

Rosters are getting even older—and UCLA is no different.
March 13, 2026

Big 12 Ditches LED Court Mid-Tourney After Player Concerns

Widespread player complaints helped lead to the mid-tournament switch.