• Loading stock data...
Friday, January 23, 2026

SEC Leads College Football Ticket Sales, Colorado Makes Biggest Jump

  • The SEC has five of the top 10 most-in-demand schools for the 2023 college football season, per ticket sales from StubHub.
  • Coach Prime Effect leads to a 15x increase in Colorado ticket sales over 2022 as Deion Sanders’ hiring pays dividends.
The SEC has five of the top 10 most-in-demand schools for the 2023 college football season, per ticket sales from StubHub.
Syndication: USA TODAY

The SEC is dominating early season ticket sales in college football, with five schools in the top 10 of StubHub’s most in-demand teams for the 2023 season. 

SEC powerhouse Alabama ranks No. 1 on the list, followed by Michigan (Big Ten), Notre Dame (Independent), Penn State (Big Ten), Tennessee (SEC), Georgia (SEC), Auburn (SEC), Florida State (ACC), Texas A&M (SEC), and Colorado (Big 12). The rankings are based on StubHub’s cumulative ticket sales as of August 22 for the 2023 college football season.

SEC schools are outselling the second most in-demand conference, the Big Ten, by 45% more in ticket sales. Ohio State ranks 11th on StubHub’s ticket sales list, but the Buckeyes drive the most sales on the road with its games at Notre Dame (Sept. 23) and Michigan (Nov. 25) ranking as the top two most in-demand college football games of 2023.

StubHub expects vast changes in ticket sales starting with next season’s massive conference realignment, with USC, UCLA, Washington, and Oregon joining the Big Ten. At the same time, the Big 12 will add Colorado, ASU, Arizona, and Utah.

”We predict that ticket sales will start to reflect changes in how fans travel, create new rivalries and spotlight more teams across the country,” said StubHub spokesperson Adam Budelli. “Sales are trending up almost 50% over last season, and we’re seeing the most preseason sales of the past five years – Colorado leads the charge with the biggest jump in sales.”

The offseason hire of Deion Sanders as head coach of Colorado has driven a massive 15x increase in Buffaloes ticket sales from last year, per StubHub. The cheapest tickets for Colorado’s home opener on Sept. 9 against Nebraska were priced around $400 in May.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Indiana Hoosiers quarterback Fernando Mendoza (15) rushes into the end zone for a touchdown Monday, Jan. 19, 2026, during the College Football Playoff National Championship college football game against the Miami (FL) Hurricanes at Hard Rock Stadium in Miami Gardens.

College Football Playoff Will Not Expand in 2026

Leaders were unable to agree on a new format by Friday’s deadline.
Billionaire Mark Cuban, an Indiana alum and NIL donor, with quarterback Fernando Mendoza after the Hoosiers won their first CFP national championship.

Mark Cuban Likes the College Sports Salary Cap: ‘It Protects Us’

In an FOS interview, Cuban likened the rules to the NBA cap.
Dec 6, 2025; Charlotte, NC, USA; Duke Blue Devils quarterback Darian Mensah (10) celebrates after the Blue Devils score a touchdown in overtime during the ACC Championship game at Bank of America Stadium.

Duke Sues Darian Mensah After QB Enters Portal

He announced his decision on the last day of the portal window.
Indiana Hoosiers quarterback Fernando Mendoza (15) rushes into the end zone for a touchdown Monday, Jan. 19, 2026, during the College Football Playoff National Championship college football game against the Miami (FL) Hurricanes at Hard Rock Stadium in Miami Gardens.

CFP Faces 3 Big Questions About Its Future

The CFP could still expand to 16 teams in 2026.

Featured Today

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.

Judge Who Ruled Charles Bediako Eligible Is Six-Figure Alabama Booster

Bediako can play for Alabama on Saturday against Tennessee. 
January 21, 2026

Judge Says Ex-Alabama Player Can Rejoin Team After 3 Years in Pros

The ruling could ultimately deal another blow to NCAA eligibility rules.
Apr 7, 2024; Cleveland, OH, USA; NCAA president Charlie Baker looks on during halftime between the South Carolina Gamecocks and the Iowa Hawkeyes in the finals of the Final Four of the womens 2024 NCAA Tournament at Rocket Mortgage FieldHouse.
January 21, 2026

NCAA President Charlie Baker Is a Twitter Reply Guy

In between serious posts, Baker shares his favorite movies, athletes, and more.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Zheng
January 20, 2026

NCAA Rules Might Block Columbia Tennis Star From $150K at Australian Open

Zheng is set to graduate from Columbia in the spring.
Mark Cuban shakes hands with D.J. Khaled on Monday, Jan. 19, 2026, ahead of the College Football Playoff Championship game at HardRock Stadium in Miami Gardens.
January 20, 2026

College Football’s Billionaire Era Is Officially Here

Mark Cuban helped Indiana make history in the rev-share and NIL era.
January 19, 2026

Indiana ‘Culture’ and Cash Land Stunning First Title

The unlikeliness of Indiana’s historic season cannot be overstated.
January 19, 2026

Record CFP Ticket Back Above $3,000 Ahead of Kickoff

Miami-Indiana is the most expensive CFP national championship game on record.