• Loading stock data...
Tuesday, March 31, 2026

Real Salt Lake Inks Major Stadium Naming Rights Deal

  • Formerly known as Rio Tinto Stadium, the venue will be renamed America First Field.
  • Previously, global mining company Rio Tinto paid $2 million annually for naming rights.
Jeffrey Swinger-USA TODAY Sports

Major League Soccer club Real Salt Lake has reportedly secured a stadium naming rights deal with America First Credit Union worth nearly $100 million over 15 years, per Sportico.

As part of the pact, America First — a federally chartered credit union based in Utah that has partnered with RSL since 2005 — will have branding and activations throughout the venue.

  • Formerly known as Rio Tinto Stadium, the venue will be renamed America First Field.
  • Previously, global mining company Rio Tinto paid $2 million annually for naming rights.

In January, Smith Entertainment Group and David Blitzer — co-owner of the Philadelphia 76ers, New Jersey Devils, Cleveland Guardians, and Crystal Palace — purchased RSL for $400 million.

The deal included private equity firm and MLB, NBA, NHL, and PLL investor Arctos Sports Partners as a limited partner.

More New Names

On Monday, Inter Miami — co-owned by David Beckham — struck a training facility naming rights deal with Florida Blue, the state’s Blue Cross Blue Shield healthcare company.

Located in Fort Lauderdale, the 50,000-square-foot facility — now known as the Florida Blue Training Center — opened in 2020 and cost $60 million to build.

Inter Miami is nearing a deal for a new $1 billion stadium and complex.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

John Starks: ‘Giannis Is Not Coming’ to Knicks

The Knicks legend doubts the MVP will leave Milwaukee at all.
Jan 31, 2025; Dallas, Texas, USA; A view of the team logo on the jersey of Vancouver Canucks goaltender Thatcher Demko (35) during the game between the Dallas Stars and the Vancouver Canucks at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images

Canucks Ban Reporter After Story on Ownership’s Other Business

Trevor Beggs says he was escorted from the arena mid-game.
Jan 14, 2025; Washington, DC, USA; Sen. Richard Blumenthal, D-Conn., delivers remarks during a Senate Armed Services committee hearing on the expected nomination of Pete Hegseth to be Secretary of Defense on Tuesday, Jan. 14, 2025 in Washington, DC.

‘Astonishing and Appalling’: Senator Blasts MLB-Polymarket Deal

A Connecticut senator says prediction markets are part of an “addiction conspiracy.”

Bulls Waive Jaden Ivey After Anti-LGBTQ Rants

Ivey was acquired by the Bulls last month before the trade deadline.

Featured Today

Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
Jack Nicklaus speaks to media prior to the start of the Memorial Tournament at Muirfield Village Golf Club in Dublin, Ohio on May 27, 2025.

Jack Nicklaus Re-Acquires Nicklaus Companies After Lawsuit

Nicklaus takes back ownership of marks like the iconic Golden Bear.
January 28, 2026

CVC’s New Sports Business Buys Into $300M Equestrian Company

Global Sport Group bought a controlling stake in Equine Network.
Team WNBA guard Caitlin Clark dribbles up the court against Team USA during the WNBA All-Star Game at Footprint Center in Phoenix on July 20, 2024.
February 3, 2026

Fund Backing Women’s Sports Raises $250M and Counting

Jason Wright oversees a fund that has secured $250 million.
Sponsored

Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together

The Boozer twins have built their games, and their identities, side by side.
Puma store
January 27, 2026

China’s Anta Eyes World Domination With $1.8B Puma Deal

Anta is now the largest shareholder in both Puma and Amer Sports.
Jan 24, 2026; Dallas, Texas, USA; Dallas Mavericks head coach Jason Kidd motions to his team during the first quarter against the Los Angeles Lakers at the American Airlines Center.
January 27, 2026

Jason Kidd Joins PE-Backed Youth Sports Company

The Mavericks coach is an equity holder and member of the board.
Contestants compete in the annual Nathan's hot dog eating contest at Tootsie's 57th Anniversary Birthday Bash on Lower Broadway in Nashville on Oct. 10, 2017.
January 22, 2026

Nathan’s Hot Dog Contest Will Continue Under Chinese Ownership

Nathan’s expects to keep the contest at Coney Island.
Batbox
January 12, 2026

Bowling’s Blueprint Is Powering the New Social Gaming Boom

New venues are fusing sports, entertainment, and good food.