Saturday, April 11, 2026

Buying In

Honus Wagner
Rally

Platforms that allow users to invest in sports memorabilia are on a hot streak. Yesterday, Rally Rd. announced a new $17 million investment round, building on a month that saw Collectable and Alt — two other fractional investment platforms — both launch.

All the platforms allow for users to buy shares of sports memorabilia, ranging from a 1953 Mickey Mantle baseball card to a baseball bat owned by Babe Ruth. The trend isn’t limited to sports as platforms for art and wine have also emerged.

The alternative assets do pose some liquidity questions, but the pandemic has created a new focus on sports memorabilia. Sports cards specifically have become a hot seller on eBay — with sales from March to May 92% higher than the last three months of 2019.

Sports Memorabilia Value Surge:

175% — 12-year ROI on the PWCC 500 Index of trading card value

$3.9 million — Record-setting sale by a Mike Trout rookie card

$1.8 million — Sale this summer of a LeBron James rookie card

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 17, 2025; Los Angeles, California, USA; Los Angeles Dodgers co-owner Magic Johnson looks on in the sixth inning between the Los Angeles Dodgers and the Milwaukee Brewers during game four of the NLCS round for the 2025 MLB playoffs at Dodger Stadium

Magic Johnson Escapes NFT Investment Scheme Lawsuit

The two sides have reached an “amicable resolution.”
Mar 10, 2026; Miami, Florida, USA; Miami Heat center Bam Adebayo (13) dunks against the Washington Wizards during the second half at Kaseya Center.

Bam Adebayo’s 83-Point Game Sparks Collector Frenzy

“A performance like this instantly becomes part of NBA history.”
U.S. Sen. Elizabeth Warren, D-Mass., makes a point during her town hall Saturday at Nevins Hall in Framingham's Memorial Building, Feb. 22, 2025. Warren discussed her thoughts on the Trump administration's recent actions and how she plans to fight back against policies that she feels hurt Massachusetts families.

WBD-Paramount Deal Sets Up Partisan Regulatory Fight

The landmark media merger will be at the heart of a political battle.
Jun 11, 2025; Indianapolis, Indiana, USA; Fanatics chief executive officer Michael Rubin attends game three of the 2025 NBA Finals between the Oklahoma City Thunder and the Indiana Pacers at Gainbridge Fieldhouse.

Can One Patriots Fan Spur Fanatics to Change?

“I’m hoping that one meeting can lead to another meeting and another meeting.”

Featured Today

Matthew Schaefer/Front Office Sports

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.
Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.
April 4, 2026

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.
patrick_mahomes

Less Than Super TV Viewership

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.