• Loading stock data...
Thursday, February 5, 2026

Buying In

Honus Wagner
Rally

Platforms that allow users to invest in sports memorabilia are on a hot streak. Yesterday, Rally Rd. announced a new $17 million investment round, building on a month that saw Collectable and Alt — two other fractional investment platforms — both launch.

All the platforms allow for users to buy shares of sports memorabilia, ranging from a 1953 Mickey Mantle baseball card to a baseball bat owned by Babe Ruth. The trend isn’t limited to sports as platforms for art and wine have also emerged.

The alternative assets do pose some liquidity questions, but the pandemic has created a new focus on sports memorabilia. Sports cards specifically have become a hot seller on eBay — with sales from March to May 92% higher than the last three months of 2019.

Sports Memorabilia Value Surge:

175% — 12-year ROI on the PWCC 500 Index of trading card value

$3.9 million — Record-setting sale by a Mike Trout rookie card

$1.8 million — Sale this summer of a LeBron James rookie card

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 9, 2026; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) moves the ball against Milwaukee Bucks guard Kevin Porter Jr. (7) during the second half at Crypto.com Arena.

LeBron Will Wear Special Jersey Patch for Fanatics Trading Cards

Fanatics Collectibles, which owns Topps, is the NBA’s official trading card licensee.

Mark Walter Offered a Stake in His WNBA Team. Billie Jean King..

“Getting involved with the Dodgers literally changed our lives,” Ilana Kloss says.
Martha Stewart hosts a VIP tree-lighting event at Bedford Post Inn in Bedford on Friday, December 6, 2024.

Martha Stewart Joins Celebrity Soccer Party With Swansea Investment

She joins Snoop Dogg as minority owners in the EFL Championship club.
Nov 21, 2025; Phoenix, Arizona, USA; Phoenix Suns former player Charles Barkley (left) and team owner Mat Ishbia sit courtside against the Minnesota Timberwolves during an NBA Cup game at Mortgage Matchup Center.

Suns Minority Owners Accuse Mat Ishbia of Fraud, Self-Dealing

The Suns say the minority owners want to “drag the organization backward.”

Featured Today

patrick_mahomes

Less Than Super TV Viewership

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.