• Loading stock data...
Tuesday, April 22, 2025

Prime Pay: Colorado Gives Deion Sanders $54 Million Extension

Colorado is extending head football coach Deion Sanders and giving him a huge raise after he has helped revive the once-struggling program.

Mark J. Rebilas-Imagn Images

Just two seasons into the Coach Prime era, Colorado is giving Deion Sanders a contract extension and making him one of the highest-paid coaches in college football.

Sanders will make $10 million in 2025, with his salary increasing to $12 million by 2029, as part of the new five-year deal that will total $54 million. That’s nearly double what Sanders had been making. Colorado initially signed Sanders to a five-year, $29.5 million contract ahead of the 2023 season. His new $10.8 million average annual salary ranks fourth in the nation among college football coaches.

The Buffaloes are 13–12 under Sanders, after improving to 9–4 in 2024 following a disappointing 4–8 record in 2023. Colorado lost to Big 12 rival BYU in the Alamo Bowl this past postseason. In January, Sanders spoke with Cowboys owner Jerry Jones about the head coaching vacancy in Dallas.

Colorado is moving on without star quarterback Shedeur Sanders, Coach Prime’s son, and Heisman Trophy winner Travis Hunter, who are both projected to be selected among the top 10 picks in the 2025 NFL Draft, which kicks off April 24.

Prime Time

Since arriving in Boulder, Sanders has helped revive a Colorado football team that was struggling on and off the field.

Home attendance and season ticket sales have spiked for the Buffaloes, and Colorado has become a popular draw on national TV. 

Sanders recently announced his desire to start a new trend in college football by organizing a spring game against another Power 4 opponent. Colorado and Syracuse requested permission from the NCAA to conduct the event, but there has been no official decision yet.

On the field, Colorado has high hopes around incoming freshman Julian Lewis, a four-star recruit out of Carrollton, Ga., who is one of the nation’s top quarterback prospects.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Masters Champ McIlroy Set to Draw Big Crowds (Again) at Zurich Classic

The Zurich Classic is expecting to break its attendance record.
Mar 20, 2025; Providence, RI, USA; McNeese State Cowboys guard Quadir Copeland (11) brings the ball up court against Clemson Tigers forward Ian Schieffelin (4) during the second half at Amica Mutual Pavilion.

Why College Players Without NCAA Eligibility Are Flooding the Transfer Portal

Athletes nationwide hope legal challenges will win them extra eligibility.

NBA Playoffs Deliver Most-Watched Opening Weekend in 25 Years

It was the most-watched opening weekend on ESPN platforms.
The sun rises behind the New York skyline seen from the Jersey City waterfront on Thursday morning Dec. 10, 2020.

N.Y. Sports Betting Faces Major Limits Under New Proposal

Newly proposed legislation would impose daily betting caps and limit advertising.

Featured Today

Apr 5, 2025; San Antonio, TX, USA; Duke Blue Devils forward Cooper Flagg (2) reacts after a three point basket against the Houston Cougars during the first half in the semifinals of the men's Final Four of the 2025 NCAA Tournament at the Alamodome.

Cooper Flagg’s Timing Is Perfect for the NBA and USA Basketball

The projected No. 1 pick just declared for the draft.
Apr 14, 2025; New York, New York, USA; Paige Bueckers is interviewed by ESPN after being selected with the number one overall pick to the Dallas Wings in the 2025 WNBA Draft at The Shed at Hudson Yards
April 21, 2025

ESPN’s WNBA Coverage Mirrors the League’s Stunning Growth

“I don’t think we stand still in our coverage of women’s sports,” says Rowe.
Mar 16, 2025; Milwaukee, Wisconsin, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) celebrates with guard Isaiah Joe (11) after score in the fourth quarter against the Milwaukee Bucks at Fiserv Forum.
April 20, 2025

Unorthodox OKC: The Thunder Redefined Tanking to Become NBA’s Best

A rebuild years in the making has OKC in the driver’s seat.
Mar 13, 2020; Augusta, GA, USA; The front entrance at Augusta National Golf Club in Augusta, Ga., Friday morning. The Masters Tournament has been postponed due to coronavirus concerns.
opinion
April 20, 2025

What’s It Like to Play Augusta? A Day on the World’s Most..

Inside a round at the most exclusive club in the world.
Charlie Baker

NCAA Increases Lobbying Spending in First Months of Trump

The governing body spent $450,000 on lobbying during the first quarter.
Dec 30, 2022; Glendale AZ, USA; The College Football Playoff logo on the field at State Farm Stadium, the site of the 2022 CFP Semifinal between the TCU Horned Frogs and the Michigan Wolverines and Super Bowl 57 (LVII).
April 21, 2025

CFP Format Questions Loom Over Spring Meetings

The CFP management committee is meeting in Dallas this week.
April 21, 2025

UCLA’s Joey Aguilar Transferring to Tennessee in Quarterback Swap

UCLA quarterback Joey Aguilar will trade places with Tennessee’s Nico Iamaleava.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

This week, Two-time Super Bowl Champion and CBS NFL analyst Logan Ryan joins us to talk the business of sports on our third installment of Portfolio Players.
Mar 20, 2025; Wichita, KS, USA; Georgia Bulldogs guard Silas Demary Jr. (5) dribbles against Gonzaga Bulldogs forward Emmanuel Innocenti (5) in the second half of a first round men’s NCAA Tournament game at Intrust Bank Arena.
April 21, 2025

NCAA Transfer Portal Hits Record Numbers—Again

The transfer portal closes April 22.
Tennessee Volunteers quarterback Nico Iamaleava (8) throws during the second half of the College Football Playoff first round game against the Ohio State Buckeyes at Ohio Stadium in Columbus on Dec. 22, 2024. Ohio State won 42-17.
April 20, 2025

Former Tennessee QB Nico Iamaleava Will Transfer to UCLA

The news ends a weeklong saga for the embattled quarterback.
Ohio
April 17, 2025

Oregon Sues Former Running Backs Coach Over $200K Buyout Dispute

Carlos Locklyn and his former employer are fighting over his contract terms.
Refs
April 17, 2025

College Football Cracking Down on Fake Injuries

Players have allegedly faked injuries for free timeouts and slowing opposing offenses.