Friday, June 5, 2026

Prime Pay: Colorado Gives Deion Sanders $54 Million Extension

Colorado is extending head football coach Deion Sanders and giving him a huge raise after he has helped revive the once-struggling program.

Mark J. Rebilas-Imagn Images

Just two seasons into the Coach Prime era, Colorado is giving Deion Sanders a contract extension and making him one of the highest-paid coaches in college football.

Sanders will make $10 million in 2025, with his salary increasing to $12 million by 2029, as part of the new five-year deal that will total $54 million. That’s nearly double what Sanders had been making. Colorado initially signed Sanders to a five-year, $29.5 million contract ahead of the 2023 season. His new $10.8 million average annual salary ranks fourth in the nation among college football coaches.

The Buffaloes are 13–12 under Sanders, after improving to 9–4 in 2024 following a disappointing 4–8 record in 2023. Colorado lost to Big 12 rival BYU in the Alamo Bowl this past postseason. In January, Sanders spoke with Cowboys owner Jerry Jones about the head coaching vacancy in Dallas.

Colorado is moving on without star quarterback Shedeur Sanders, Coach Prime’s son, and Heisman Trophy winner Travis Hunter, who are both projected to be selected among the top 10 picks in the 2025 NFL Draft, which kicks off April 24.

Prime Time

Since arriving in Boulder, Sanders has helped revive a Colorado football team that was struggling on and off the field.

Home attendance and season ticket sales have spiked for the Buffaloes, and Colorado has become a popular draw on national TV. 

Sanders recently announced his desire to start a new trend in college football by organizing a spring game against another Power 4 opponent. Colorado and Syracuse requested permission from the NCAA to conduct the event, but there has been no official decision yet.

On the field, Colorado has high hopes around incoming freshman Julian Lewis, a four-star recruit out of Carrollton, Ga., who is one of the nation’s top quarterback prospects.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 20, 2025; Oxford, MS, USA; Eli Manning former Mississippi Rebels quarterback and NFL star visits the field prior to a game against the Tulane Green Wave at Vaught-Hemingway Stadium.

Not ‘About Raising Prices’: Eli Manning Invests in Youth Sports

Manning discussed the Knicks’ playoff run and the Giants’ new coach.

Duke-Michigan Hoops Moving to MLB Ballpark to Skirt Rights Issue

The crux of the move is due to media-rights complications.
Mar 30, 2026; Phoenix, AZ, USA; NFL commissioner Roger Goodell arrives during the 2026 NFL Annual League Meeting at the Arizona Biltmore.

NFL Defends TV Deals As Goodell Declines to Testify Before Congress

The league continues to tout its commitment to broadcast television.
Sen. Ted Cruz (R-TX) listens as Sen. Maria Cantwell (D-WA) speaks during a hearing on the “Protect College Sports Act” before the Senate Commerce Committee, on Capitol Hill in Washington, D.C., U.S., June 3, 2026.

Senate Bill Causes Rifts in Longtime College Sports Alliances

Saban testified in favor of the bill, while the SEC is against it.

Featured Today

FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
May 23, 2026; Anaheim, California, USA; Fans participate in a tarp off during a MLB game between the Los Angeles Angels and the Texas Rangers at Angel Stadium
May 28, 2026

‘Tarps Off’: How Shirtless Fans Took Over MLB

The viral movement began with the SFA club baseball team.

Expensive Texas Tech Roster Brings New Fans to College Softball

NIL discussion and transfer controversies are drawing attention to the Red Raiders.
June 2, 2026

Carlsbad Is Emerging as College Golf’s Signature Stage

The NCAA golf championships have reached a fever pitch.
June 3, 2026

ACC’s Brazil CFB Game Scrapped With Return to Virginia

NC State and Virginia were set to face off in Rio de Janeiro.
Sponsored

Landon Donovan: What Soccer in America Still Needs

Landon Donovan discusses the evolution of soccer in America and investing in the NWSL.
U.S. Senator Ted Cruz (R-TX) boards an elevator in the Senate subway during a vote on Capitol Hill in Washington, D.C., U.S., May 19, 2026.
June 2, 2026

College Sports Split on Whether to Support Landmark Senate Bill

One detractor said it “would play athletes and organized labor for fools.”
Dec 6, 2025; Arlington, TX, USA; BYU Cougars safety Faletau Satuala (11) tackles Texas Tech Red Raiders tight end Terrance Carter Jr. (7) during the game between the Red Raiders and the Cougars at AT&T Stadium.
May 29, 2026

Big 12 Spring Meetings: CFP Expansion and Private-Capital Deal

Most Big 12 leaders support a 24-team CFP, though execution is unclear.
May 28, 2026

Big 12 Coaches Unanimously Back 24-Team CFP Expansion

Every coach voted for a 24-team playoff on Thursday.
Nov 28, 2025; Atlanta, Georgia, USA; A general view of the the line of scrimmaged during a game between the Georgia Tech Yellow Jackets and Georgia Bulldogs in the first quarter at Mercedes-Benz Stadium.
May 28, 2026

At SEC Spring Meetings, a Consensus on Problems, but Not Solutions

Georgia discussed a “breakaway,” where the SEC would set or enforce its own rules.