Potential NIL Standout Bryce James Transfers to New High School

Bryce James, the youngest son of LeBron James, is leaving Sierra Canyon to play at fellow Los Angeles-area private high school Campbell Hall next season.

ESPN reports that the James family has donated to build a new multimillion-dollar athletic facility on Campbell Hall’s campus in Studio City, Calif.

Bryce currently has a NIL valuation of $1.2 million, according to On3.

Bryce, a 6-foot-6 15-year-old, played last season at Sierra Canyon next to his older brother Bronny James, who recently committed to play collegiately at USC. Bronny has secured NIL deals with Nike and Beats By Dre and boasts a reported $5.9 million in NIL earning potential, the most of any amateur athlete in the U.S. 

Campbell Hall’s head coach is David Grace, who was previously associate head coach for Vanderbilt from 2019-2021. Bryce will play next season at Campbell Hall alongside Richard Hamilton II, the son of former NBA star Richard Hamilton, and Baron Bellamy, the son of comedian Bill Bellamy.

Tuition at Campbell Hall is 50,000 per year. The school’s most notable basketball talent is the Holiday brothers—Aaron, Jrue, and Justin—who all play in the NBA.