• Loading stock data...
Saturday, June 28, 2025

Potential NIL Standout Bryce James Transfers to New High School

  • Bryce, the youngest son of LeBron James, played last season at Sierra Canyon with his older brother Bronny.
  • The James family has reportedly donated to build a new multimillion-dollar athletic facility for Campbell Hall.
Bryce James has an On3 NIL valuation of $1.2 million
Maria Lysaker-USA TODAY Sports

Bryce James, the youngest son of LeBron James, is leaving Sierra Canyon to play at fellow Los Angeles-area private high school Campbell Hall next season.

ESPN reports that the James family has donated to build a new multimillion-dollar athletic facility on Campbell Hall’s campus in Studio City, Calif.

Bryce currently has a NIL valuation of $1.2 million, according to On3.

Bryce, a 6-foot-6 15-year-old, played last season at Sierra Canyon next to his older brother Bronny James, who recently committed to play collegiately at USC. Bronny has secured NIL deals with Nike and Beats By Dre and boasts a reported $5.9 million in NIL earning potential, the most of any amateur athlete in the U.S. 

Campbell Hall’s head coach is David Grace, who was previously associate head coach for Vanderbilt from 2019-2021. Bryce will play next season at Campbell Hall alongside Richard Hamilton II, the son of former NBA star Richard Hamilton, and Baron Bellamy, the son of comedian Bill Bellamy.

Tuition at Campbell Hall is 50,000 per year. The school’s most notable basketball talent is the Holiday brothers—Aaron, Jrue, and Justin—who all play in the NBA.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 23, 2025; Raleigh, NC, USA; Baylor Bears guard Jeremy Roach (3) reacts after a play during the first half against the Duke Blue Devils in the second round of the NCAA Tournament at Lenovo Center.

Power Four Put Finishing Touches on How Revenue Sharing Era Will Work

The agreement stipulates that schools can’t sue to challenge any terms of the settlement.

NBA Draft’s Most Shocking First-Round Pick Repped by LeBron’s Agent

Rich Paul and the Klutch Sports Group represent Yang.
Dec 31, 2024; Orlando, FL, USA; South Carolina Gamecocks quarterback LaNorris Sellers (16) before the play call against the Illinois Fighting Illini in the fourth quarter at Camping World Stadium.

College QBs Are the Newest VC Investors

Three Division I quarterbacks are investing in a venture fund.
Mar 15, 2025; Fort Worth, TX, USA; UAB Blazers forward Yaxel Lendeborg (3) dribbles the ball upcourt against the North Texas Mean Green during the first half at Dickies Arena

NIL Is Shrinking the Pool of NBA Draft Entrants

Agents are now advising many players to stay in school.

Featured Today

Seattle Rough & Tumble

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
June 26, 2025

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.
Apr 24, 2025; Green Bay, WI, USA; Penn State Nittany Lions defensive end Abdul Carter on the red carpet before the 2025 NFL Draft at Lambeau Field
June 21, 2025

‘More Is More’: The Elite Luxury Jewelers Decking Out Athletes

Meet the elite group of luxury designers crafting the biggest statement pieces.
Joopiter, Michael Jordan card

Michael Jordan Rookie Card Sells for Record $2.5M in Eyebrow-Raising Auction

The auction, which received only one bid, sets a new record.
Jun 24, 2025; Arlington, Texas, USA; Dallas Wings guard Paige Bueckers (5) controls the ball as Atlanta Dream guard Maya Caldwell (33) defends during the first half at College Park Center.
June 27, 2025

Paige Bueckers Eyes Expanded Season, ‘Rightful Pay’ in New CBA

“The respect, attention, the accessibility—you see everything growing.”
June 27, 2025

As Wimbledon Approaches, Sinner and Alcaraz Solidify New Era

Sinner and Alcaraz have won the last six Grand Slams.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Faith Kipyegon
June 26, 2025

Nike’s Sub-4:00 Stunt Falls Short With Fastest Women’s Mile Ever

Male pacers and cutting-edge tech helped Kipyegon shave off one second.
June 26, 2025

Ace Bailey’s Strategy May Have Cost Him $9M—and Preferred Team

Bailey reportedly wanted to go to the Wizards, Pelicans, or Nets.
Indiana Fever forward DeWanna Bonner (25) celebrates a 3-pointer Tuesday, June 3, 2025, during a game between the Indiana Fever and the Washington Mystics at Gainbridge Fieldhouse in Indianapolis.
June 25, 2025

DeWanna Bonner May Clear Waivers After Being Cut by Fever

The Fever signed her to a one-year unprotected contract just four months ago.