Wednesday, November 4, 2026

Potential NIL Standout Bryce James Transfers to New High School

  • Bryce, the youngest son of LeBron James, played last season at Sierra Canyon with his older brother Bronny.
  • The James family has reportedly donated to build a new multimillion-dollar athletic facility for Campbell Hall.
Bryce James has an On3 NIL valuation of $1.2 million
Maria Lysaker-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Bryce James, the youngest son of LeBron James, is leaving Sierra Canyon to play at fellow Los Angeles-area private high school Campbell Hall next season.

ESPN reports that the James family has donated to build a new multimillion-dollar athletic facility on Campbell Hall’s campus in Studio City, Calif.

Bryce currently has a NIL valuation of $1.2 million, according to On3.

Bryce, a 6-foot-6 15-year-old, played last season at Sierra Canyon next to his older brother Bronny James, who recently committed to play collegiately at USC. Bronny has secured NIL deals with Nike and Beats By Dre and boasts a reported $5.9 million in NIL earning potential, the most of any amateur athlete in the U.S. 

Campbell Hall’s head coach is David Grace, who was previously associate head coach for Vanderbilt from 2019-2021. Bryce will play next season at Campbell Hall alongside Richard Hamilton II, the son of former NBA star Richard Hamilton, and Baron Bellamy, the son of comedian Bill Bellamy.

Tuition at Campbell Hall is 50,000 per year. The school’s most notable basketball talent is the Holiday brothers—Aaron, Jrue, and Justin—who all play in the NBA.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Pickering High School North

High School Athletic Directors Say They’re Running ‘Mini Colleges’

ADs are managing a growing list of demands from athletes and parents.
Oct 14, 2026; Birmingham, AL, USA; SEC Commissioner Greg Sankey speaks during the SEC Basketball Tipoff at Grand Bohemian Hotel Mountain Brook.
Exclusive

GOP Staffer Urged SEC to Support College Sports Bill Before Midterms

If the Democrats win the House, “you won’t see this bill… being considered.”
Oct 1, 2026; New York, NY, USA; St. John's Red Storm head coach Rick Pitino speaks at 2026 Big East Media Day at Marriott Marquis.

St. John’s Booster Repole Says Team Better Make the Final Four

Mike Repole has contributed seven-figure sums to his alma mater’s NIL program.
podcast thumbnail mobile
Front Office Sports Today

11/4/26 – MLB Wants to Delay Salary Cap, WNBA Finals Record, What’s Next for ‘PTI’?

0:00

Featured Today

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.

Is the Lamar Jackson Era Over in Baltimore?

Jackson’s contract situation hangs over the franchise.
October 30, 2026

Pro Marathoners Grapple With the Sport’s Pervasive Doping Problem

Pros and coaches tell FOS the ripple effects last for years.
Oct 10, 2026; Montreal, Quebec, CAN; Detroit Red Wings center Dylan Larkin (71) looks on during warm-up before the game against the Montreal Canadiens at Bell Centre. Mandatory Credit:
October 30, 2026

Dylan Larkin’s Trade Demand Comes With a $41K Daily Price Tag

Larkin is playing an expensive waiting game, holding out for a trade.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
October 28, 2026

Golf and Tennis See Big Gains in Youth Sports Participation

Youth participation in flag football also keeps growing.
October 28, 2026

Saquon Barkley Opposes 18-Game NFL Season: ‘Hell of a Sport’

The Eagles RB cited player health.
Exclusive
October 28, 2026

NFL Told Saquon Barkley to Divest Polymarket Stake

“I was in it before, but no bueno,” Barkley told FOS.
Sponsored

How the New York Yankees Stay Game-Ready with Sage Intacct

See how Sage Intacct helps the Yankees streamline finances and plan for the future.