Friday, September 11, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

‘Pitbull Stadium’: Rapper Buys College Naming Rights for $6 Million

  • Pitbull grew up right by FIU’s campus. 
  • It’s a five-year deal with the option for an additional five. 
Mark J. Rebilas-USA TODAY Sports

Mr. Worldwide is headed to Conference USA. 

Pitbull, the international rapper who hails from South Miami, has purchased the naming rights to Florida International’s football stadium in a multiyear deal. Pitbull, whose real name is Armando Pérez, will pay the school $1.2 million annually for the next five years, with the opportunity to re-up for another five. 

The stadium was known as “FIU Stadium” for the last two years between naming-rights deals; from 2017 to 2022 it was named after Italian businessman Ricardo Silva, who had paid almost $4 million to renovate the stadium and got his name attached in the deal. 

The stadium also houses Miami FC, the USL club Silva owns. Silva also co-owns AC Milan, which he purchased a stake in 2022 through RedBird Capital. 

FIU’s board of trustees approved the name change to “Pitbull Stadium” in a vote Tuesday.

Pérez grew up right by FIU’s campus and attended Miami Coral Park Senior High School, just two miles from the university. Aside from Mr. Worldwide, another nickname he has is Mr. 305, an ode to his Miami roots and the city’s main area code. The stadium will reportedly be the first collegiate athletics facility named after a musician. 

As part of the agreement, Pitbull will record an anthem for the school and promote it on social media. His branded vodka will be sold in the stadium, according to ESPN

The Panthers compete in Division I’s FBS and are a relatively young program, founded in 2002. The Panthers have played in five bowl games, winning two.  

Editors’ note: RedBird IMI, of which RedBird Capital Partners is a joint venture partner, is an investor in Front Office Sports.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 22, 2026; Cleveland, Ohio, USA; Buffalo Bills quarterback Josh Allen (17) warms up before the game between the Cleveland Browns and the Bills at Huntington Bank Field

QB Contracts and New Coaches: NFL Week 1 Storylines

The league’s season is kicking off with nine major business storylines.
Mar 21, 2026; Dallas, Texas, USA; LA Clippers forward Kawhi Leonard (2) looks on during the game between the Mavericks and the Clippers at American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images

Kawhi Leonard Saga Enters Uncharted Territory With Federal Probe

News of the probe comes a week after the NBA announced its punishment.
Nov 8, 2025; Starkville, Mississippi, USA; Georgia Bulldogs head coach Kirby Smart looks on before the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Wesley Hale-Imagn Images

NIL Got Kirby Smart to Give In on All-White Uniforms

Georgia will debut the look vs. Western Kentucky on Saturday.

49ers Win Battle of Australia Travel Plans

The Niners blew out the Rams on Thursday.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Kirk Herbstreit on Pat McAfee, Lane Kiffin’s LSU Chaos and His Dog Peter

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Tennis - U.S. Open - Flushing Meadows, New York, United States - September 5, 2026 General view of fans outside Arthur Ashe stadium

Luxe US Open Is About to Get $800M Grander

The upgrades could enlarge a class divide among attending fans.
Sep 1, 2021; Anaheim, California, USA; A general overall view of the Angel Stadium exterior. Mandatory Credit: Kirby Lee-USA TODAY Sports
September 4, 2026

Stan Kroenke’s $4 Billion Angels Deal Puts a New Ballpark in Play

The factors supporting a stadium replacement continue to grow.
September 10, 2026

Philadelphia Arena Project Quietly Updates Rendering

The original rendering didn’t appear to depict any women Flyers fans.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
August 30, 2026

Grass Is Latest Issue With Bills’ New Stadium

The field will be re-sodded ahead of Buffalo’s Week 2 home opener.
Aug 9, 2022; Milwaukee, Wisconsin, USA; The Tampa Bay Rays logo on a batting helmet prior to the game against the Milwaukee Brewers at American Family Field. Mandatory Credit: Jeff Hanisch-USA TODAY Sports
August 28, 2026

Rays’ $2.36B Ballpark Gets Final Approval in Tampa

Groundbreaking is targeted for later this year.
Exclusive
August 25, 2026

NWSL’s Stars Will Return to Northwestern Lakeside Stadium

The NWSL club originally sought to play in the new Ryan Field.
Mar 21, 2018; Port Charlotte, FL, USA; A view of the Rays logo on the jersey of a member of the Tampa Bay Rays against the Boston Red Sox at Charlotte Sports Park. Mandatory Credit: Aaron Doster-USA TODAY Sports
August 24, 2026

Rays’ $2.36B Ballpark Faces Two Make-or-Break Votes This Week

More last-minute negotiations are expected ahead of the votes.