Tuesday, May 5, 2026

‘Pitbull Stadium’: Rapper Buys College Naming Rights for $6 Million

  • Pitbull grew up right by FIU’s campus. 
  • It’s a five-year deal with the option for an additional five. 
Mark J. Rebilas-USA TODAY Sports

Mr. Worldwide is headed to Conference USA. 

Pitbull, the international rapper who hails from South Miami, has purchased the naming rights to Florida International’s football stadium in a multiyear deal. Pitbull, whose real name is Armando Pérez, will pay the school $1.2 million annually for the next five years, with the opportunity to re-up for another five. 

The stadium was known as “FIU Stadium” for the last two years between naming-rights deals; from 2017 to 2022 it was named after Italian businessman Ricardo Silva, who had paid almost $4 million to renovate the stadium and got his name attached in the deal. 

The stadium also houses Miami FC, the USL club Silva owns. Silva also co-owns AC Milan, which he purchased a stake in 2022 through RedBird Capital. 

FIU’s board of trustees approved the name change to “Pitbull Stadium” in a vote Tuesday.

Pérez grew up right by FIU’s campus and attended Miami Coral Park Senior High School, just two miles from the university. Aside from Mr. Worldwide, another nickname he has is Mr. 305, an ode to his Miami roots and the city’s main area code. The stadium will reportedly be the first collegiate athletics facility named after a musician. 

As part of the agreement, Pitbull will record an anthem for the school and promote it on social media. His branded vodka will be sold in the stadium, according to ESPN

The Panthers compete in Division I’s FBS and are a relatively young program, founded in 2002. The Panthers have played in five bowl games, winning two.  

Editors’ note: RedBird IMI, of which RedBird Capital Partners is a joint venture partner, is an investor in Front Office Sports.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.
Apr 22, 2026; Saint Paul, Minnesota, USA; Minnesota Wild center Joel Eriksson Ek (14) celebrates his goal with teammates during the second period in game three of the first round of the 2026 Stanley Cup Playoffs against the Dallas Stars at Grand Casino Arena.

Main Street Sports Now One Step Closer to Official Demise

The embattled regional sports network operator reaches another inflection point.
San Francisco, CA - February 5, 2016- The GeneralÕs Residence at Fort Mason: Stephen A. Smith and Skip Bayless on the remote set of First Take during coverage for Super Bowl 50.(Photo by Tony Avelar / ESPN Images)
exclusive

Skip Bayless to Appear on ESPN’s ‘First Take’ on Friday

Bayless previously hosted “First Take” from 2007 to 2016.

NBA Playoffs Get Strong Early Ratings

It’s unclear whether Luka Dončić will return in the second round.

Featured Today

Kaitlin Oaks (left) from Tampa looks at photos with Layla Abutha from Tampa while attending Thurby at Churchill Downs during the week of Kentucky Derby on Thursday, April 30, 2026.

Kentucky Derby Is Courting Gen Z

Churchill Downs is mixing traditional splendor with a youthful atmosphere.
INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.
April 22, 2026

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
Cleveland Browns players Denzel Ward and Carson Schwesinger, left, join with others as they take part in the ceremonial groundbreaking for the new Huntington Bank Field in Brook Park, Ohio on April 30, 2026.

Browns Break Ground on New Stadium, but Funding Still in Limbo

State and local funding for the planned venue is not yet solidified.
April 21, 2026

Illinois Lawmakers Race to Advance $5B Bears Stadium Plan

State legislators race against the clock as a stadium decision nears.
April 22, 2026

Royals’ New $3B Stadium Lands Downtown, but Not Where Expected

The MLB club strikes a large-scale development deal with Hallmark Cards.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
Apr 4, 2026; Kansas City, Missouri, USA; Kansas City Royals center fielder Lane Thomas (15) celebrates in the dugout after scoring during the seventh inning against the Milwaukee Brewers at Kauffman Stadium.
April 17, 2026

Kansas City Okays $600M for New Royals Stadium

The MLB club must still complete the rest of its stadium financing plan.
Apr 10, 2026; Kansas City, Missouri, USA; Kansas City Royals shortstop Bobby Witt Jr. (7) throws to first base during the seventh inning against the Chicago White Sox at Kauffman Stadium.
April 14, 2026

Royals One Step Closer to New Kansas City Stadium

The MLB club receives support from two key votes.
April 6, 2026

Chicago Mayor Pushes for Rejected Downtown Bears Stadium Site

Despite the team’s focus on suburban options, city leaders continue their efforts.
April 6, 2026

Rays Return to Rebuilt Tropicana Field, but Bigger Questions Remain

As the club’s current ballpark is restored, new stadium plans are developing.