Thursday, April 23, 2026

‘Pitbull Stadium’: Rapper Buys College Naming Rights for $6 Million

  • Pitbull grew up right by FIU’s campus. 
  • It’s a five-year deal with the option for an additional five. 
Mark J. Rebilas-USA TODAY Sports

Mr. Worldwide is headed to Conference USA. 

Pitbull, the international rapper who hails from South Miami, has purchased the naming rights to Florida International’s football stadium in a multiyear deal. Pitbull, whose real name is Armando Pérez, will pay the school $1.2 million annually for the next five years, with the opportunity to re-up for another five. 

The stadium was known as “FIU Stadium” for the last two years between naming-rights deals; from 2017 to 2022 it was named after Italian businessman Ricardo Silva, who had paid almost $4 million to renovate the stadium and got his name attached in the deal. 

The stadium also houses Miami FC, the USL club Silva owns. Silva also co-owns AC Milan, which he purchased a stake in 2022 through RedBird Capital. 

FIU’s board of trustees approved the name change to “Pitbull Stadium” in a vote Tuesday.

Pérez grew up right by FIU’s campus and attended Miami Coral Park Senior High School, just two miles from the university. Aside from Mr. Worldwide, another nickname he has is Mr. 305, an ode to his Miami roots and the city’s main area code. The stadium will reportedly be the first collegiate athletics facility named after a musician. 

As part of the agreement, Pitbull will record an anthem for the school and promote it on social media. His branded vodka will be sold in the stadium, according to ESPN

The Panthers compete in Division I’s FBS and are a relatively young program, founded in 2002. The Panthers have played in five bowl games, winning two.  

Editors’ note: RedBird IMI, of which RedBird Capital Partners is a joint venture partner, is an investor in Front Office Sports.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Pushes Back As FCC Scrutiny of Media Strategy Grows

The league begins to answer the growing questions coming from Washington.
Feb 25, 2026; Indianapolis, IN, USA; New England Patriots coach Mike Vrabel speaks during the NFL Scouting Combine at the Indiana Convention Center. Mandatory Credit: Kirby Lee-Imagn Images

How the Patriots Are Stage-Managing the Vrabel-Russini Fallout

Vrabel finally gave brief and vague remarks on the scandal on Tuesday.

Six NFL Teams Have Multiple First-Round Picks—and Big Questions

Six franchises face big questions on and off the field.
Apr 10, 2026; Sacramento, California, USA; Golden State Warriors head coach Steve Kerr looks on against the Sacramento Kings during the first quarter at Golden 1 Center. Mandatory Credit: Robert Edwards-Imagn Images

Steve Kerr Looms as Top TV Target Amid Coaching Uncertainty

Kerr previously served as TNT’s top game analyst

Featured Today

INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.

Royals’ New $3B Stadium Lands Downtown, but Not Where Expected

The MLB club strikes a large-scale development deal with Hallmark Cards.
Apr 4, 2026; Kansas City, Missouri, USA; Kansas City Royals center fielder Lane Thomas (15) celebrates in the dugout after scoring during the seventh inning against the Milwaukee Brewers at Kauffman Stadium.
April 17, 2026

Kansas City Okays $600M for New Royals Stadium

The MLB club must still complete the rest of its stadium financing plan.
April 21, 2026

Illinois Lawmakers Race to Advance $5B Bears Stadium Plan

State legislators race against the clock as a stadium decision nears.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
Apr 10, 2026; Kansas City, Missouri, USA; Kansas City Royals shortstop Bobby Witt Jr. (7) throws to first base during the seventh inning against the Chicago White Sox at Kauffman Stadium.
April 14, 2026

Royals One Step Closer to New Kansas City Stadium

The MLB club receives support from two key votes.
April 6, 2026

Chicago Mayor Pushes for Rejected Downtown Bears Stadium Site

Despite the team’s focus on suburban options, city leaders continue their efforts.
April 6, 2026

Rays Return to Rebuilt Tropicana Field, but Bigger Questions Remain

As the club’s current ballpark is restored, new stadium plans are developing.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.