Thursday, August 6, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Penn To Acquire Rest of Barstool Sports

  • Penn originally purchased a 36% stake in Barstool in 2020 with an option to buy the entire company.
  • Penn will pay $325 million to purchase the other half of the sports platform.
Barstool Sportsbook is owned by Penn Entertainment.
Paul Kuehnel via Imagn

Penn Entertainment has exercised its rights to purchase the chunk of Barstool Sports that it didn’t already own, according to an SEC filing on Wednesday.

The company formerly known as Penn National Gaming will have paid $550 million over a three-year period to acquire all of Barstool’s outstanding shares, a process expected to conclude in February.

Penn will pay $325 million for the half of Barstool it didn’t already own.

Penn first purchased a 36% stake in Barstool in February 2020 and announced in another SEC filing that it had purchased another 14% for $62 million.

As part of the original deal, Penn had the option to acquire the entire company founded by Dave Portnoy in 2003.

Game-Changing Acquisitions

Penn is coming off a record quarter where it generated $1.6 billion.

  • Its interactive segment — which includes Barstool Sportsbook, theScore Bet and slot machines — had $142 million in revenue in the quarter, a 40% bump. 
  • Penn acquired Score Media and Gaming in October 2021 for $2 billion, giving the gaming company a foothold in Canada. 
  • Barstool branding is utilized in Penn’s sports betting efforts at its casinos (where it’s launched Barstool Sportsbook locations) and with a betting app available in 11 states.

Penn remained bullish on Barstool even as founder Dave Portnoy was accused of sexual misconduct in an Insider report. Portnoy sued the news outlet and denied wrongdoing.

The allegations, however, led gambling regulators in Nevada and Indiana to investigate Penn and Barstool in March.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 22, 2026; Bronx, New York, USA; New York Yankees left fielder Cody Bellinger (35) hits a double against the Pittsburgh Pirates during the fourth inning at Yankee Stadium

Yankees Are Polymarket’s Latest Big Sports Swing

Polymarket became the exclusive prediction-market partner of MLB in March.

Feds Say Rozier Friend Threatening Witnesses in NBA Gambling Case

Prosecutors say De’Niro Laster has been intimidating witnesses on social media.
DraftKings

DraftKings Dragged Into Prediction-Market Lawsuit Wave

DraftKings Predictions has been sued three times in the last week.
FILE PHOTO: New York Attorney General Letitia James speaks to the media in Norfolk, Virginia, U.S., October 24, 2025.

New York Calls Kalshi ‘Illegal Gambling Operation’ in $36B Suit

Kalshi called the lawsuit “political theater.”
podcast thumbnail mobile
Front Office Sports Today

8/6/26 – LIV’s Funding Promise, Disney Sells Out Super Bowl, Inside Tom Brady’s CardVault

0:00

Featured Today

Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Huddle in the Hamptons

Why Investors Want to Bring Athletes Into Ownership Groups

LeBron James and Tom Brady have ownership stakes in multiple sports teams.
At Five Points Sports Bar, in Levittown, Philadelphia Eagles fans watch first quarter action, in Super Bowl LVII, in Arizona, on Sunday, Feb. 12, 2023.
July 31, 2026

NFL Sunday Ticket Will Still Be Available by Satellite at Sports Bars

DirecTV’s previous deal expired after the 2025 NFL season.
Jan 8, 2024; Houston, TX, USA; Adam Schefter talks on a set before the 2024 College Football Playoff national championship game between the Michigan Wolverines and the Washington Huskies at NRG Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports
July 31, 2026

Schefter Among Early Investors to Cash In on Underdog Sale

Schefter first invested in Underdog in 2021.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Underdog Fantasy
July 30, 2026

Underdog Sold to U.K.’s IG Group in Potential $2.15B Deal

IG Group is making a big bet on Underdog’s prediction-market business.
Marques Colston
July 30, 2026

Marques Colston: Why Everyone Is Buying Into Soccer Clubs

Colston’s The Champion Fund invested in Ipswich Town.
Jul 19, 2026; West Sacramento, California, USA; Athletics shortstop Jacob Wilson (5) hits an RBI single during the ninth inning against the Washington Nationals at Sutter Health Park.
July 23, 2026

Mark Cuban, Rashaun Williams Firm Buys Stake in A’s

It’s the first investment by Harbinger Sports Partners, which formed last May.
Amazon founder Jeff Bezos and his wife Lauren Sanchez attend the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, U.S., July 8, 2026.
July 22, 2026

Jeff Bezos Reportedly May Join Bid for Liverpool Stake

A deal could value the Premier League club at roughly $6 billion.