• Loading stock data...
Wednesday, August 20, 2025
Stephen A. Smith vs Clay Travis at Tuned In on September 16 in NYC. Don’t miss it. Buy tickets now!

Peloton Borrows $750M As Downward Cycle Spins

Peloton
Shutterstock

Peloton reported third-quarter revenue of $964.3 million, a 24% year-over-year drop from the $1.26 billion it posted the year prior, and a net loss of $757.1 million, a significant difference from last year’s third-quarter net loss of $8.6 million.

The fitness company is running out of cash.

Peloton ended the quarter with $879 million in unrestricted cash and cash equivalents. Earlier this week, the company signed an agreement with JPMorgan and Goldman Sachs — the banks that led Peloton’s IPO — to borrow $750 million in five-year term debt.

The company fell short of analysts’ revenue estimates of $972.9 million despite a net addition of 195,000 connected fitness subscribers during the quarter, a 42% year-over-year increase. 

With a total of 2.96 million connected fitness subscribers, Peloton expects its higher subscription prices will lower that number.

  • Peloton announced in April that subscriptions will raise by a respective $5 and $6 in the U.S. and Canada starting June 1, but hardware prices will fall.
  • Connected fitness products generated $594 million in sales during the quarter. Subscriptions brought in $370 million.

As of market close Tuesday, the company’s stock was down 8.7%.

Tough Turnaround

In his effort to get Peloton on the right track, CEO Barry McCarthy said third-party retailers will soon be a part of the mix.

Peloton expects fourth-quarter revenue to land between $675 million and $700 million, short of analysts’ expectations of $821.7 million.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 8, 2024; East Rutherford, New Jersey, USA; New York Giants running back Eric Gray (20) returns a kickoff against the Minnesota Vikings during the first half at MetLife Stadium.

‘Fauxbacks’ Throw Back to a Retro Uniform That Never Existed

Many throwback jerseys are brand-new designs or “Franken-Unis.”

‘Labubu Gang’: The Creepy-Cute Dolls Sweeping Pro Sports

The creepy-cute doll is the hottest collectible—and fashion statement.
Middle Tennessee wide receiver Cam'ron Lacy (86) catches a pass and carries the ball during the season final home football game against New Mexico State on Saturday, Nov. 23, 2024.

How Middle Tennessee State Added $668,000 to Its NIL Budget

The Blue Raiders are creating a new blueprint for cutting costs.
Bridgewater American 12U Little League player Micah Poulter holds a District 7 pin during a send-off rally to the New England regional tournament in Bristol, Connecticut, from Legion Field on Friday, August 2, 2024.

Inside the Little League World Series Pin Trade

The rare little collectibles fuel a frenzy in Williamsport each summer.

Featured Today

Schultz of Israel-Premier Tech

Rice Krispies Treats Are Upending the Billion-Dollar Athlete-Fuel Wars

The world’s most elite athletes are eating like first graders.
Dec 14, 2019; Philadelphia, PA, USA; President Donald Trump wave during the second quarter of the game between the Navy Midshipmen and the Army Black Knights at Lincoln Financial Field
August 9, 2025

‘Political Gold’: Trump Putting His Stamp on College Sports 

Trump has embraced executive action on hot-button college sports issues.
August 3, 2025

Inked Under Anesthesia: Athletes Getting $50,000 Tattoos

High-end studios, elite artist teams, and hours under anesthesia.
Coco Gauff at New York Liberty
August 2, 2025

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
Sponsored

‘Run With the Competition’: Ultra Trail Runner Lotti Brinks Is Back With..

Ultrarunner Lotti Brinks is ready to make her first Courmayeur-Champex-Chamonix podium in her HOKA Mafate 5s.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence 

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
Sponsored

Building A Pro League From Scratch

Front Office Sports and Gainbridge® spotlight what it takes to build a professional women’s soccer league.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

The Surprising Ingredient That Can Improve Your VO2 Max

In the high-stakes world of sports, VO2 max—or maximum oxygen consumption—has emerged as a critical marker of endurance and performance.
Peloton Bike
October 31, 2024

Peloton Earnings Beat Expectations As It Still Loses Subscribers

Peloton tapped Peter Stern, former Ford executive and cofounder of Apple Fitness+, to be its new CEO.