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Saturday, January 17, 2026

Partnering With Your Players On Social

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Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
May 17, 2023; Rochester, New York, USA; A bucket of TaylorMade balls are seen during a practice round of the PGA Championship golf tournament at Oak Hill Country Club.

TaylorMade Sues Callaway Over Rival’s Alleged ‘Mud Balls’ Claims

The two companies are among the largest golf equipment manufacturers.
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WNBA Exploring Buying Back 16% Stake Sold in 2022

The league sold the $75 million stake when it badly needed capital.

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Tulsa Portal House

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.

Miami CFP Ticket Prices Inch Closer to $3K As Kickoff Nears

Prices went up Friday, with $2,915 being the cheapest ticket available.
January 14, 2026

Dante Moore Chooses NIL Over NFL

The Oregon QB was viewed as a potential New York Jet.
Miami Hurricanes wide receiver Malachi Toney (10) celebrates after defeating the Mississippi Rebels 31-27 during the Vrbo Fiesta Bowl and CFP semifinal game at State Farm Stadium on Jan. 8, 2026, in Glendale.
January 15, 2026

Miami CFP Ticket Prices Are Finally Dropping. They’re Still Above $2,500

Though prices have dropped significantly, they’re still on track to make history.
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ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Ole Miss running back Kewan Lacy (5) scores a touchdown during the CFP Fiesta Bowl against Miami at the State Farm Stadium, in Glendale, Ariz., on Thursday, Jan. 8, 2026.
January 14, 2026

College Football Transfers Down 23% After Schools Started Paying Players

Ohio State had 33 players on its football roster enter the portal this month.
Indiana Hoosiers defensive back D'Angelo Ponds (5) rushes the ball Friday, Jan. 9, 2026, during the Peach Bowl and semifinal game of the College Football Playoff against the Oregon Ducks at Mercedes-Benz Stadium in Atlanta.
January 13, 2026

College Sports Watchdog Will Enforce Rules Without Legal Backing

Without signed participant agreements, the enforcement body may not have any teeth.
January 13, 2026

Feds Say They’re Investigating College Sports Agents 

The FTC is attempting to enforce agent regulations in college sports.
January 13, 2026

College Basketball’s Former Pros Are Off to Extremely Slow Starts 

An NBA draft pick is averaging three points a game in college.