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Saturday, February 21, 2026

Partnering With Your Players On Social

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Sep 28, 2025; Phoenix, Arizona, USA; Minnesota Lynx forward Alanna Smith (8) scores on Phoenix Mercury forward Kathryn Westbeld (24) and forward Alyssa Thomas (25) in the second half during game four of the second round for the 2025 WNBA Playoffs at PHX Arena.

Are the WNBA’s 9-Figure Losses What They Seem?

The WNBA claims the union’s proposal would cause massive losses.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Feb 16, 2026; Tampa, FL, USA; New York Yankees outfielder Aaron Judge (99) watches batting practice during spring training at George M. Steinbrenner Field. Mandatory Credit: Jonathan Dyer-Imagn Images

Gotham Sports Rolls Out Price Reductions to Streaming Packages

The YES Network-MSG Networks joint venture retools its pricing.
Tennessee quarterback Joey Aguilar (6) pulls back for the throw during the Music City Bowl NCAA college football game against Illinois on Dec. 30, 2025, in Nashville, Tennessee.

Judge Denies Tennessee QB Joey Aguilar Another Year of NCAA Eligibility

The ruling has implications for the NCAA’s overall eligibility fight.

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Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.
Max Valverde by Ron Winsett
February 17, 2026

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park
February 13, 2026

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
Feb 11, 2026; Milan, Italy; Madison Chock and Evan Bates of the United States skate during the Milano Cortina 2026 Olympic Winter Games at Milano Ice Skating Arena.
February 13, 2026

Olympic Figure Skaters Pay Out of Pocket for $9,000 Costumes

For four minutes on ice, stakes are high—and prices even higher.
Indiana Head Coach Curt Cignetti watches during the College Football Playoff National Championship college football game at Hard Rock Stadium in Miami Gardens on Monday, Jan. 19, 2026.

Curt Cignetti’s New Indiana Deal Is Richest in College Football

The new contract will pay him $13.2 million annually.
February 19, 2026

What Happened to the Group That Promised Sac State $50M in NIL?

The “Sac-12” group says it’s still committed to financially supporting the Hornets.
Kansas Jayhawks guard Darryn Peterson (22) runs baskc after making a 3-pointer during a men's college basketball game between the Oklahoma State Cowboys and the Kansas Jayhawks at Gallagher-Iba Arena in Stillwater, Okla., Wednesday, Feb. 18, 2026.
February 19, 2026

‘Haven’t Seen This Before’: NBA Scout Weighs In On Darryn Peterson’s Early..

Peterson has played 15 games of 26 total this season
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From MLS to AUSL: Jon Patricof on Building Sports Leagues

Jon Patricof on athlete equity, fan-first strategy, and how women’s sports can reshape the future of league building.
ASU quarterback Jaden Rashada (5) throws a pass during a spring practice at the Kajikawa practice fields in Tempe on April 16, 2024.
February 18, 2026

Jaden Rashada, Billy Napier Reach Settlement in Lawsuit Over Florida NIL Deal

Rashada’s lawsuit was considered the first of its kind.
February 16, 2026

Kansas State Tries to Use Rant to Avoid Paying Coach $18M Buyout

Tang’s contract says he’s entitled to a $18.7 million buyout.
Sep 16, 2023; Stanford, California, USA; Sacramento State Hornets running back Elijah Tau-Tolliver (25) celebrates after a touchdown during the fourth quarter against the Stanford Cardinal at Stanford Stadium
February 15, 2026

Sacramento State Will Pay $20M+ to Join MAC in FBS

The Hornets have been pushing hard for an FBS invitation.
Ole Miss quarterback Trinidad Chambliss returns to his seat after testifying during the hearing in his lawsuit against the NCAA at Calhoun County Courthouse in Pittsboro, Miss., on Thursday, Feb. 12, 2026. Chambliss is looking for a temporary injunction and a permanent injunction against the NCAA for one more year of eligibility.
February 12, 2026

Mississippi Judge Rules Trinidad Chambliss Can Play Another Year at Ole Miss

It’s the latest result in a flood of NCAA eligibility lawsuits.