Tuesday, September 8, 2026
The FOS App is Live Download It Now

Panthers Repeat as Stanley Cup Champs, Buoyed by Bold Deadline Move

The surprise trade for Brad Marchand played a major role in Florida’s back-to-back NHL titles. The second consecutive win also sets the stage for the league’s potential Southern expansion.

Sam Navarro-Imagn Images

The Panthers are back-to-back Stanley Cup champions. Hoisting the cup on their home ice in Sunrise, Fl. after a rematch of the 2024 Finals, Florida became the 10th NHL franchise to win two consecutive championships. 

Panthers center Sam Reinhart scored 4:36 into the game. It was the only goal Florida would need in a 5–1 win, but Reinhart added three of the other four.

Sam Bennett won the Conn Smythe Trophy as the MVP of the Stanley Cup Playoffs, but the Mar. 7 trade that sent Bruins captain Brad Marchand to the Panthers also proved to be key for Florida. Marchand, who helped lead Boston to the 2011 Stanley Cup win early in his 16 years with the Bruins, landed in the Sun Belt in exchange for a conditional second-round pick in the 2027 NHL Draft. The cap hit for the Panthers was about $3.1 million, as the Bruins retained 50% of Marchand’s $6.125 million salary.

The roster move defined the Panthers’ regular-season push into the playoffs and their Stanley Cup–winning postseason run: the 37-year-old Marchand finished the postseason with 10 goals and 10 assists, including two goals in Saturday’s penultimate game. Marchand’s Game 5 performance marked an NHL record: the forward became the first player to score at least five goals in two different Stanley Cup Finals series with two separate teams.

Yet the dramatic Finals—which included three overtime games, heated and high-scoring performances, the first Cup rematch since 2009, and the star power of Connor McDavid and Matthew Tkachuk—delivered uneven ratings in the U.S.

Through Game 5, overall viewership has averaged about 2.5 million—down 28% from a year ago and 5% from 2023, when the network last carried the Stanley Cup Final. Compared to the 2024 postseason, TNT and ESPN each saw viewership declines; both conference finals, for instance, experienced double-digit dips. (Canadian audiences, however, have been strong, with Sportsnet and CBC viewership seeing a 2% bump over last year.) Conspicuously absent from the playoffs were the major television markets of New York, Boston, and Chicago—no U.S. Original Six franchise made the postseason.

The declining ratings are particularly pertinent because of February’s 4 Nations Face-Off, which replaced this year’s All-Star Game. The international best-on-best tournament, featuring Canada, the U.S., Sweden, and Finland, drew massive audiences; the final on ESPN between Teams Canada and USA became the NHL’s biggest U.S. broadcast ever with 9.3 million viewers. But the event’s runaway success—alongside the completion of Alex Ovechkin’s GR8 Chase to become the top-scoring NHL player—did not result in increased postseason viewership.

Florida’s continued dominance, however, could be a boon for the growth of hockey in the American South—a significant opportunity for the NHL—especially as Atlanta pushes to secure a new franchise in the potential next era of league expansion.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 14, 2026; Las Vegas, Nevada, USA; Commisioner of the NHL Gary Bettman announces the winner of the the Conn Smythe Trophy Carolina Hurricanes center Jordan Staal (11) (not pictured) in game six of the 2026 Stanley Cup Final at T-Mobile Arena.

NHL Readies Sun Belt Expansion, but Georgia Isn’t Done Deal

An Atlanta developer walked back a claim of a submitted expansion application.
Tennis - Australian Open - Melbourne Park, Melbourne, Australia - January 31, 2026 Jason Stacy, coach of Belarus' Aryna Sabalenka during her women's singles final against Kazakhstan's Elena Rybakina

Tennis Coaches Have Become a Hot New Billboard At the US Open

Tennis coaches are often shown on the broadcast from the player’s box.

SEC Seeks Legal Right to Expel LSU

The conference is pressing on with its battle with Lane Kiffin.
Sep 5, 2026; San Diego, California, USA; New York Yankees Aaron Judge (99) watches play during the fifth inning against the San Diego Padres.

Yankees Ticket Prices Rise as Judge Returns

One of MLB’s top fan attractions is returning to action.
podcast thumbnail mobile
Front Office Sports Today

9/8/26 – Big Ten Replay Controversy, Goodell’s Four-Year Extension, LeBron Picks Polymarket

0:00

Featured Today

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images
August 30, 2026

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
Aug 30, 2026; Woodland Hills, CA, USA; Los Angeles Rams coach Sean McVay at practice at the Rams Practice Facility

Why Are the Niners and Rams Getting to Australia a Week Apart?

The 49ers are already there, while the Rams have yet to leave.
Aug 25, 2017; Seattle, WA, USA; General overall view of Seattle Seahawks logo at CenturyLink Field during a NFL football game against the Kansas City Chiefs. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive
September 4, 2026

Mark Stevens Is Seahawks’ Top Minority Investor

Other investors joined the Seahawks’ new ownership from the Mittal-Grousbeck group.
Washington Redskins football shirts and a team flag on sale at a sporting goods store in Bailey's Crossroads, Virginia, U.S., June 24, 2020. REUTERS/Kevin Lamarque
September 4, 2026

Native Leaders to Commanders: Drop Old Name for Good

The franchise says there are no plans to revert to its old name.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
September 3, 2026

Clippers Sanctions Pair With Already Bleak Media Outlook

The team will likely be much harder to watch this season.
September 2, 2026

Read the NBA’s Report on Clippers, Kawhi Leonard, and Aspiration

The league found the Clippers illegally went around the salary cap.
September 1, 2026

Skylar Diggins Laments Chicago Sky’s Practice Facility Delay

Diggins said she expects to be with the Sky next season.
September 1, 2026

Stan Kroenke Has Deal to Buy Angels From Arte Moreno

The side announced the deal Tuesday.