Thursday, July 23, 2026

4 Nations Final Is Most Watched NHL Game in U.S.

ESPN now holds the record for the NHL’s biggest U.S. broadcast ever.

Feb 20, 2025; Boston, MA, USA; [Imagn Images direct customers only] Team USA forward Brock Nelson (29) reacts to a hit during the second period against Team Canada during the 4 Nations Face-Off ice hockey championship game at TD Garden.
Imagn Images

The NHL’s 4 Nations Face-Off overtime thriller drew more than 16 million viewers across North America Thursday night.

ESPN averaged 9.3 million viewers, which surpassed the previous record of 8.9 million for the 2019 Stanley Cup Final, according to Sports Business Journal. That makes it the most watched NHL game ever in the U.S. (The Canada-USA gold medal game at the Vancouver Olympics in 2010 got 27.6 million viewers on NBC.)

In Canada, Sportsnet averaged 5.7 million viewers with a total of 10.7 million viewers, making it the network’s second most-watched hockey game ever. The French-language broadcast, which brought in about a million viewers on TVA during the Saturday game between the two sides, has still not reported its audience size for the final.

The game finished in dramatic fashion with a scoreless third period that sent the game into overtime, where Canada won 3–2. Sportsnet viewership peaked at 7.3 million in overtime.

The Saturday night U.S.-Canada game in Montreal averaged 5.7 million viewers north of the border on Sportsnet and TVA, and 4.4 million viewers in the U.S. on ESPN, the most-watched non-Stanley Cup Final broadcast since 2019. The U.S. game versus Sweden averaged 1.8 million viewers on TNT and truTV, and the matchup against Finland averaged close to 1.5 million viewers on ESPN.

The Sweden and Finland games were even impressive audiences for the NHL in the regular season. While the Stanley Cup sees healthy ratings—the 2024 game got its best numbers in five years with 7.7 million average viewers for Game 7—the league pulled in its worst viewership ever for the 17-year-old Winter Classic this year. The U.S.–Finland clash outdrew last year’s All-Star Game.

The heightened political tensions leading up to the final game on Thursday night certainly worked in ESPN and Sportsnet’s favor. The leaders of each country have delivered jabs and policy threats over trade and annexation in recent weeks, which has led to booing of “The Star-Spangled Banner” at Canadian sporting events.

Whether for the politics, the fist fights, the off-ice chirping from players, or just the spectacle of it all, the buzz around the game was palpable, especially from non-hockey fans. “Don’t even watch hockey but I’m ready to run through a wall for Team USA,” posted one user on social media.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 19, 2026; West Sacramento, California, USA; Athletics shortstop Jacob Wilson (5) hits an RBI single during the ninth inning against the Washington Nationals at Sutter Health Park.

Mark Cuban, Rashaun Williams Firm Buys Stake in A’s

It’s the first investment by Harbinger Sports Partners, which formed last May.
May 14, 2026; Arlington, Texas, USA; Dallas Wings guard Azzi Fudd (35) follows through on a jump shot against the Minnesota Lynx during the second half at College Park Center.
First at FOS

WNBA Union Increases All-Star Prize Money Even With New CBA

The 3-Point Contest winner will take home $70,000.

Will World Cup Lead to More Afternoon Games?

The historic World Cup success shows a new approach to scheduling.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Chris Bosh on LeBron’s Next Team, Athlete Contract Taxes, and Returning to Court for Charity

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Apr 12, 2026; Los Angeles, California; Los Angeles Lakers forward LeBron James (23) reacts in the first half against the Utah Jazz at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images

LeBron’s Free Agency Continues to Stall NBA Offseason

James’s ongoing free agency has lasted longer than his previous three combined.
Jul 14, 2025; Atlanta, GA, USA; Argyle High School player Grady Emerson during the 2025 Home Run Derby at Truist Park.
July 23, 2026

MLB Draft Picks Sign Record Deals Amid Fraught Labor Talks

Eighteen of the top 20 selections have already signed contracts.
Los Angeles Sparks's Kelsey Plum (10) guards Las Vegas Aces' A’ja Wilson (22) on Saturday, July 19, 2025, during the WNBA All-Star Game at Gainbridge Fieldhouse in Indianapolis.
July 23, 2026

WNBA All-Star Game Ticket Prices Exceed $200, Sellout Expected

SeatGeek is seeing order volume three times higher compared to last year.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 22, 2026

WNBA, Union Trying to Make Peace Amid Player Safety Concerns

The league and the union will meet regularly to discuss safety.
July 22, 2026

World Cup Ignites MLS Ticket Sales, Ratings Stay Mostly Flat

Single-game ticket sales for the Philadelphia Union are up 218%.
Feb 12, 2014; Oakland, CA, USA; Miami Heat forward LeBron James (6) is congratulated by Miami Heat center Chris Bosh (1) after the Heat defeated the Golden State Warriors 111-110 at Oracle Arena. Mandatory Credit: Cary Edmondson-USA TODAY Sports
July 22, 2026

Chris Bosh Makes Case for LeBron James Heat Return

James and Bosh played together in Miami from 2010-14.
Aug 24, 2024; Oakland, California, USA; The major league baseball logo is seen on signage near the player's entrance to the field at Oakland-Alameda County Coliseum before the game between the Oakland Athletics and the Milwaukee Brewers. Mandatory Credit: Robert Edwards-USA TODAY Sports
July 21, 2026

MLBPA Rejects Owners’ Draft Changes in Latest Labor Proposal

The union seeks to return the draft to its prior June timing.