Sunday, October 18, 2026

San Diego Wave to Be Sold For NWSL Record $113 Million

  • The deal nearly doubles the league’s previous highest sale of $63 million.
  • The new owners are longtime supporters of Wave coach Jill Ellis.
Ray Acevedo-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The San Diego Wave will be sold for an NWSL record $113 million, far beyond the league’s previous high, set earlier this year with the $63 million sale of the Portland Thorns. The total valuation could later become $120 million in what’s being structured as a two-part deal.

NWSL owners approved the sale earlier this week by principal owner Ron Burkle to the Levine Leichtman family, with the new owners paying $35 million up front and taking a portion of the team now, and then full control at the end of the season with another $78 million payment, sources confirmed to The Athletic and Sportico, which first reported the news. The NWSL begins a new season on Saturday.

Lauren Leichtman and Arthur Levine founded the private equity firm Levine Leichtman Capital Partners. Buying the Wave is the couple’s most substantial foray into sports, though the firm has invested in a custom golf club company. Levine attended business school at UCLA, and he and Leichtman became a supporter of the school’s women’s soccer team. Wave team president and former U.S. women’s national team coach Jill Ellis led UCLA from 1999 to 2010.

“Arthur and Lauren have been great supporters of mine for many years. … It is my pleasure to welcome them to the organization,” Ellis said in a statement.

Burkle, the former longtime owner and current stakeholder of the Pittsburgh Penguins, paid a $2 million expansion fee to bring the Wave to the NWSL, and the team began play in the 2022 season. The latest NWSL expansion fees, to put teams in Boston and the Bay Area, each totaled $53 million. (Earlier this year, Burkle’s name was released in court documents connected to Jeffrey Epstein, alleging that he “had knowledge” of Epstein and his girlfriend Ghislaine Maxwell’s sex trafficking conduct. He is not said to have done anything wrong.)

The Wave has seen impressive fan interest and on-field success in its first two seasons. Captained by one of the sport’s biggest stars, Alex Morgan, the team leads the league in attendance, averaging more than 20,000 fans per match, and in 2022 set a now-broken attendance record by filling their 32,000 seat arena.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Michigan Benches Its Multimillion-Dollar Quarterback

Underwood’s benching comes after two first-half interceptions.

Engelbert: Next Commissioner Must Build on WNBA’s Growth

Adam Silver announced Engelbert’s retirement in September.

CFP Expansion Could Raise Stakes for Coaches, Buyout Costs

Nick Saban warns more playoff spots could mean more firings.
podcast thumbnail mobile
Front Office Sports Today

10/16/26 – Aikman Eyes Free Agency, CFP Nears 24 Teams, Stoudemire Becomes Cop

0:00

Featured Today

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.

Renee Montgomery Defends Dual Role As WNBA Analyst and Owner

Montgomery played 11 years in the WNBA, including two with Atlanta.
Troy Aikman
Exclusive
October 16, 2026

Troy Aikman, Dolphins Have No Ongoing Consulting Agreement

Aikman’s official role ended with the coach and GM searches.
October 16, 2026

NFL Reinstates Josh Jacobs, Jonathon Cooper From Paid Leave

Each player missed six games while on the commissioner-exempt list.
Sponsored

The State of AI in Sports 2026

Front Office Sports and Teamworks reveal how AI is reshaping sports in the first industry-wide report on adoption, investment, and impact.
October 16, 2026

NBA’s In-Game Wearables Push Hinges on How Data Is Used

Adam Silver acknowledges concerns about data being used in contract negotiations.
October 16, 2026

FIFA to Reconsider Peace Prize After Trump Received Inaugural Award

FIFA’s Football Social Responsibility Committee will assess the prize’s future.
October 16, 2026

EuroLeague Sets $9B Valuation Target in 10-Year Plan

The league’s “value is growing very rapidly,” its CFO said.
Aug 3, 2025; College Park, Georgia, USA; Atlanta Dream partner Renee Montgomery watches a game against the Washington Mystics in the second quarter at Gateway Center Arena at College Park. Mandatory Credit: Brett Davis-Imagn Images
October 16, 2026

Renee Montgomery: Moving Finals Games Was a ‘Group Project’

Montgomery didn’t confirm whether Game 6 would be played at State Farm Arena.