Monday, August 24, 2026

No. 1 Pick Rhyne Howard Poised for Big Endorsements, $227K Deal

  • Howard was a two-time first-team All-American and SEC Player of the Year at Kentucky.
  • She already holds endorsement deals with WingStop, Powerade, Reebok, and Direct Auto Insurance.
Saul Young-News Sentinel

The Atlanta Dream made a splash on April 6, acquiring the No. 1 overall pick in the WNBA Draft from the Mystics for the third and 14th picks.

On Monday, the Dream selected Kentucky shooting guard Rhyne Howard — a positive force both on and off the court.

A two-time First-Team All-American and two-time SEC Player of the Year, Howard led the Wildcats in points (20.5), blocks (1.3), steals (2.3) and three-point percentage (38.3%) en route to an SEC Tournament title during her final season in Lexington.

The 21-year-old’s basketball prowess has already sparked financial opportunities.

  • As a top-four pick, Howard is in line for a three-year, $226,668 contract with a $91,981 team option for a fourth year, per the WNBA’s rookie scale.
  • The Tennessee native holds endorsement deals with Wingstop, Powerade, Reebok, and Direct Auto Insurance.
  • She was one of the most prominent NIL advocates in Kentucky, speaking at a ceremony before the state’s Senate Bill 6 was signed into law.

Under first-time head coach Tanisha Wright, Howard will attempt to turn around a franchise that has been mired in mediocrity in recent years — but history suggests a top pick can work wonders for the Dream.

The last time they drafted first overall, they took five-time All-Star Angel McCoughtry in 2009 — and made the WNBA Finals three times between 2010 and 2013.

Unfortunately, the Dream failed to win a single game in any of those Finals — and have only advanced once in a playoff series since.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

First at FOS

Enes Kanter Freedom, Royce White Not Eligible to Play in WNBA

Freedom was ejected from a WNBA game Sunday night.

Enes Kanter Freedom Removed from WNBA Game After Altercation

The former NBA player claims he will enter the 2027 WNBA Draft.
Aug 10, 2026; College Park, Georgia, USA; Toronto Tempo guard Marina Mabrey (3) dribbles against Atlanta Dream guard Rhyne Howard (10) in the third quarter at Gateway Center Arena at College Park. Mandatory Credit: Colin Hubbard-Imagn Images

WNBA Tanking Season Is Officially Underway

The Toronto Tempo have lost 12 games in a row.

Marc Lore Sells Wolves in Another NBA Ownership Stunner

The move comes just 14 months after Lore took over in Minnesota.
podcast thumbnail mobile
Front Office Sports Today

8/24/26 – T-Wolves Sold Again, NHL Targets Texas, WNBA Fan Banned

0:00

Featured Today

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.

Browns Name Watson Starter in Final Season of $230M Deal

Watson called Cleveland fans “disrespectful” for booing him.
Sep 7, 2025; Flushing, NY, USA; Jannik Sinner (ITA) reacts against Carlos Alcaraz (ESP) (not pictured) during the final of mens singles at Billie Jean King National Tennis Center.
August 21, 2026

Jannik Sinner Announces He Will Miss the US Open

Carlos Alcaraz announced Thursday that he will return at the US Open.
August 22, 2026

How Cincy’s $260M Facelift Overhauled the ‘Worst’ Stop in Tennis

The tournament was nearly relocated to Charlotte.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
August 20, 2026

Carlos Alcaraz to Return at US Open After Four-Month Absence

It’s not yet clear if Jannik Sinner will join him.
August 19, 2026

Ogwumike to Play in Project B Despite WNBA Retirement

She will still play for Project B, the new global basketball league.
August 18, 2026

LeBron Quickly Ascending Golf Content-Creator Ranks

The NBA star started playing golf only last year.
August 17, 2026

Teams, Brands Troll Jayden Daniels After LSU Controversy

Daniels sent a cease-and-desist letter after LSU gave away his No. 5.