• Loading stock data...
Thursday, January 29, 2026

No. 1 Pick Rhyne Howard Poised for Big Endorsements, $227K Deal

  • Howard was a two-time first-team All-American and SEC Player of the Year at Kentucky.
  • She already holds endorsement deals with WingStop, Powerade, Reebok, and Direct Auto Insurance.
Saul Young-News Sentinel

The Atlanta Dream made a splash on April 6, acquiring the No. 1 overall pick in the WNBA Draft from the Mystics for the third and 14th picks.

On Monday, the Dream selected Kentucky shooting guard Rhyne Howard — a positive force both on and off the court.

A two-time First-Team All-American and two-time SEC Player of the Year, Howard led the Wildcats in points (20.5), blocks (1.3), steals (2.3) and three-point percentage (38.3%) en route to an SEC Tournament title during her final season in Lexington.

The 21-year-old’s basketball prowess has already sparked financial opportunities.

  • As a top-four pick, Howard is in line for a three-year, $226,668 contract with a $91,981 team option for a fourth year, per the WNBA’s rookie scale.
  • The Tennessee native holds endorsement deals with Wingstop, Powerade, Reebok, and Direct Auto Insurance.
  • She was one of the most prominent NIL advocates in Kentucky, speaking at a ceremony before the state’s Senate Bill 6 was signed into law.

Under first-time head coach Tanisha Wright, Howard will attempt to turn around a franchise that has been mired in mediocrity in recent years — but history suggests a top pick can work wonders for the Dream.

The last time they drafted first overall, they took five-time All-Star Angel McCoughtry in 2009 — and made the WNBA Finals three times between 2010 and 2013.

Unfortunately, the Dream failed to win a single game in any of those Finals — and have only advanced once in a playoff series since.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 24, 2026; Tuscaloosa, Alabama, USA; Tennessee Volunteers forward Nate Ament (10) dribbles past Alabama Crimson Tide center Charles Bediako (14) during the first half at Coleman Coliseum.

Bediako Judge Recuses Himself After Alabama Booster Ties Were Exposed

Bediako played in his second game for Alabama on Tuesday.
Puma store

Chinese Sportswear Giant Eyes World Domination With $1.8B Puma Deal

Anta is now the largest shareholder in both Puma and Amer Sports.
Mar 10, 2022; Philadelphia, Pennsylvania, USA; Former Philadelphia 76ers player Allen Iverson acknowledges the crowd during the game against the Brooklyn Nets during the second quarter at Wells Fargo Center

‘Cash Grab’: Andrew Bogut Calls Out Allen Iverson’s Australia Visit

Former Australian pro basketball players called out Iverson as “difficult.”

Featured Today

Tim Jenkins

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
Aug 16, 2025; Indianapolis, IN, United States; Patrick Reed of 4 Aces GC tees off on the 4th hole during the second round of LIV Golf Indianapolis.
January 28, 2026

Patrick Reed Leaving LIV Golf, Will Regain PGA Tour Membership in 2027

Reed’s move comes as Brooks Koepka returns to the PGA Tour on Thursday.
January 29, 2026

Serena Williams Doesn’t Shut Down Potential Pro Tennis Return

Williams would not outright deny a return to professional tennis. 
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
Aug 23, 2025; Detroit, Michigan, USA; Brooks Koepka of Smash GC lines up a putt on the 17th green during the semifinals of the LIV Golf Michigan Team Championship at The Cardinal at Saint John's Resort.
January 27, 2026

Brooks Koepka Admits Nerves, No Regrets Ahead of PGA Tour Return

Brooks Koepka is playing in this week’s Farmers Insurance Open.
Indiana's Fernando Mendoza (15) gets loose before the College Football Playoff National Championship college football game at Hard Rock Stadium in Miami Gardens on Monday, Jan. 19, 2026.
January 27, 2026

Fernando Mendoza Officially Working With LinkedIn

The QB swapped his profile photo to the platform’s “Open to Work” graphic.
Jan 25, 2025; San Diego, California, USA; Crowds during the final round of the Farmers Insurance Open golf tournament at Torrey Pines Municipal Golf Course - South Course.
January 26, 2026

How Johnson Wagner Will Bring His Golf Shot Recreations to CBS

Johnson Wagner left Golf Channel to sign a new contract with CBS.
January 23, 2026

Teams Move Fewer Fever Visits After Caitlin Clark’s Injury-Riddled Season

Teams could still move games ahead of the season.