Thursday September 28, 2023

Hailey Van Lith Adds to LSU’s Women’s Basketball, NIL Arsenal

  • Van Lith is reportedly transferring to national championship LSU program.
  • The team now boasts three players in the top five of all women’s basketball players for estimated annual NIL earning potential.
Hailey Van Lith heads to LSU
Kirby Lee-USA TODAY Sports
Front Office Sports Today

Bucks Go All-In on Giannis Era

The Milwaukee Bucks altered the NBA by swinging a deal for Damian Lillard.
Listen Now
September 28, 2023 | Podcast
Copy Link
Link Copied
Link Copied

Coming off their national championship title, LSU women’s basketball isn’t just a powerhouse on the court but also a powerhouse in the name, image, and likeness landscape.

Now, they’ll reportedly add another weapon in both categories: Louisville’s Hailey Van Lith. 

The team now boasts three players in the top five of all women’s basketball players for estimated annual NIL earning potential, according to On3’s valuations.

LSU star Angel Reese has the top earning potential at $1.4 million. That number has skyrocketed since she won the national title, earning nationwide acclaim and capitalizing on her brand as the “Bayou Barbie” with more sponsorships and merchandise sales.

Her teammate, Flau’jae Johnson, ranks second with $824,000 in earning potential. Johnson has built a career as a budding rap star and has inked a deal with Jay-Z’s Roc Nation.

Van Lith, already considered a top earner at Louisville, ranks fifth with $518,000. 

UConn’s Paige Bueckers and Iowa’s Caitlin Clark rank third and fourth, respectively. 

On the court, Van Lith averaged 19.7 points per game last season and touted a shooting percentage of more than 40%. She’s projected as a top-ten pick in the 2024 WNBA Draft.

Copy Link
Link Copied
Link Copied

What to Read


NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.

How Daktronics Helps Elite Athletic Programs Secure Top Talent

How colleges are utilizing Daktronics' displays to elevate recruiting.

WBD Pursues ‘Different’ Strategy For Sports on Max

Company to place all of its live sports on new streaming tier

Colorado's Epic Victory Sets New ESPN Prime Time Viewership Record

Coach Prime Deion Sanders delivered in prime time on ESPN.
podcast thumbnail mobile
Front Office Sports Today

Bucks Go All-In on Giannis Era


Featured Today


BioSteel Bankruptcy Shows Perils of Costly Sports Partnerships

BioSteel spent heavily on partnerships deals before bankruptcy.
Taylor Swift at Chiefs vs. Bears game.
September 27, 2023

Taylor Swift NFL Hype Likely To Continue Another Week

Swift could drive blockbuster TV ratings for NBC's "Sunday Night Football."
September 27, 2023

Lillard And Giannis Pairing Could Be Big For The NBA, Too

Bucks to be featured on national TV 19 times this season
September 27, 2023

Magic Johnson Open To Knicks Minority Ownership Stake

Basketball Hall of Famer only interested in specific NBA franchise


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations

Prime Effect: Colorado Athletics Sponsorship Revenue Up 42% This Season

The Coach Prime impact is hitting all areas of the athletic department.
Michigan State terminates Tucker's deal with cause amid sexual harassment allegations.
September 27, 2023

Michigan State's Firing of Mel Tucker Saves University $80M

MSU terminates deal with cause amid sexual harassment allegations.
September 27, 2023

AAC Commissioner Open To CFP Format Change, Just Not Yet

Mike Aresco is not ready to vote for CFP structure changes.
A general view of Reser Stadium before a game between Oregon State Beavers and UC Davis Aggies.
September 27, 2023

Oregon State Projects 44% Athletics Revenue Loss From Pac-12 Realignment

Oregon St. officials reveal the potentially dire effects of Pac-12 realignment.
September 23, 2023

Up Next For College Football Playoffs: More Change, Money, And ... Streaming?

Many changes are coming to the CFP when it expands to 12 teams.
September 22, 2023

Texas, Oklahoma's Big 12 Exit Could Have Cost $60M More

The school's move to the SEC is costing about $100 million.
Tickets for Colorado’s upcoming road game against Oregon are more expensive than 14 of 16 Week 3 NFL matchups.
September 20, 2023

Deion Sanders' Impact Makes Tickets Pricier Than NFL Games

Colorado-Oregon tickets are pricier than most Week 3 NFL matchups.
Boise State Broncos running back Ashton Jeanty (2) runs the ball against the North Dakota Fighting Hawks during the first half at Albertsons Stadium.
September 20, 2023

The First Official Proposal for Promotion-Relegation In College Football

Realignment is forcing Group of 5 schools to rethink their structure.