Sunday, August 9, 2026

Nike’s New Serena Williams Building Is ‘Like a City’

  • The 1-million-square-foot facility is now the largest at Nike World Headquarters.
  • It features a tennis court, four cafes, and a theater.
Jeremy Bitterman/Courtesy of Nike

One of Nike’s most successful athlete-partners ever now has the largest office building on its Oregon campus named for her.

On Wednesday, the sportswear giant officially opened the Serena Williams Building (SW) at Nike World Headquarters.

Designed by Portland-based architecture firm Skylab, SW covers 1 million square feet — the equivalent of 140 full-size tennis courts — 200,000 of which is committed to lab space, and 140,000 of which is committed to showrooms and work space.

It features the East Compton Hills Country Club Tennis Court — named for a Williams family joke — four cafes named for the Grand Slams, 23 columns for her major titles, and the Olympia Theater, which is named after Williams’ daughter.

The new establishment was designed to be eco-friendly: The LEED Platinum-certified facility is made up of more than 20% recycled materials, outfitted with 648 solar panels, and designed to reduce stormwater run-off and source pollution.

“The whole building takes your breath away,” Williams said. “I hope this building encourages people to bring out the best of themselves and to dream bigger than they thought possible.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 5, 2026; Toronto, Ontario, Canada; Coco Gauff (USA) hits a ball to Kayla Day (not pictured) during round two play of the National Bank Open at Sobeys Stadium. Mandatory Credit: John E. Sokolowski-Imagn Images

Top WTA Stars Weigh In on Tour’s New Genetic Sex Testing Policy

Most top players appear to have little issue with the tour’s decision.
Jul 12, 2026; London, United Kingdom; Jannik Sinner (ITA) serves against Alexander Zverev (GER) (not pictured) in the gentlemen's singles final of The Championships Wimbledon 2026 at All England Lawn Tennis and Croquet Club.

Star Withdrawals Test the Value of Tennis’s Masters Events

The Canadian Open is missing tennis’s biggest stars once again.
Aug 31, 2023; Flushing, NY, USA; John Isner of the United States is interviewed on court after his second round match against Michael Mmoh of the United States on day four of the 2023 U.S. Open tennis tournament at the USTA Billie Jean King National Tennis Center.

Former Tennis Pro on Influencers at Big Events: ‘Done a Lot for the Sport’

John Isner says there’s upside to content creators’ presence at Grand Slams.

John Isner Backs Tennis Players’ Push for More Pay

Stars conducted a 15-minute media boycott at the French Open.
podcast thumbnail mobile
Front Office Sports Today

Investing in Women’s Sports. A Conversation with Jason Wright

0:00

Featured Today

Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Apr 24, 2026; Portland, Oregon, USA; Portland Trail Blazers guard Scoot Henderson (00) shoots the ball over San Antonio Spurs guard Dylan Harper (2) during the second half during game three of the first round of the 2026 NBA Playoffs at Moda Center.

County Votes to Approve $100M for Blazers Arena Upgrades

County leaders vote to support renovations, but a funding source is unclear.
August 2, 2026

Browns Opt for Turf in New Stadium Despite NFLPA Push for Grass

The team’s new stadium will reportedly feature artificial turf.
August 5, 2026

Blazers Gain Public Backing, but Arena Talks Still Contentious

Citizen support for the arena renovations arrived from several different sectors.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
July 28, 2026

Royals Stadium’s $600M in City Funding Faces Local Opposition

Protesters shut down a zoning meeting about the planned ballpark project.
Jul 24, 2026; St. Petersburg, Florida, USA; Tampa Bay Rays second baseman Ryan Vilade (26) hits a two run home run in the second inning against the Tampa Bay Rays at Tropicana Field.
July 27, 2026

Tampa City Council Poses New Hurdles for Rays Stadium

Tampa Mayor Jane Castor said “it defies common sense.”
Apr 26, 2026; Portland, Oregon, USA; Portland Trail Blazers forward Jerami Grant (9) scores a basket during the second half against San Antonio Spurs forward Keldon Johnson (3) during game four of the first round of the 2026 NBA Playoffs at Moda Center.
July 20, 2026

Blazers and City Increasingly at Odds Over Arena Funding

The arena funding debate has devolved into a three-way fight.
July 9, 2026

Bears’ Indiana Stadium Plans in ‘Red Zone,’ Governor Says

The NFL team is drawing closer to a long-awaited stadium decision.