• Loading stock data...
Tuesday, February 11, 2025

Nike’s Failed Attempt at ‘Innovating’ MLB Uniforms Leads to an About-Face

  • Nike is set to make a series of changes to the MLB uniforms after unrelenting criticism.
  • The issue is arising amid a series of broader problems for the sports footwear and apparel giant.
Allan Henry-USA TODAY Sports

A change is going to come—again—to MLB uniforms, and this time it was all but inevitable. 

The MLB Players Association has informed its membership that a series of modifications will be made to the uniforms, no later than the start of the 2025 season, according to a memo originally obtained by ESPN. Changes will include a return to a larger letter on the backs of jerseys, fixing mismatched jerseys and pants on teams’ gray uniforms, and returning to the prior tailoring options for pants. 

“This has been entirely a Nike issue,” the union’s memo read in part. “At its core, what has happened here is that Nike was innovating something that didn’t need to be innovated.”

The abrupt about-face follows more than two months of turmoil that had dogged the league since the much-debated introduction of Nike’s Vapor Premier jerseys in spring training, as well as pants with fewer customization options for players. Since that initial rollout, problems have included the see-through nature of the pants, a pooling of sweat on some players’ uniforms during games, names that are more difficult to read, and pants that have more easily ripped after sliding on the base paths. 

“We cautioned Nike against various changes when they previewed them in 2022, particularly regarding pants. MLB had been, and has been, aware of our concerns as well. Unfortunately, until recently, Nike’s position has essentially boiled down to: ‘Nothing to see here. Players will need to adjust,’” the MLBPA wrote.

Over the past 10 weeks, MLB and Nike have repeatedly appealed for patience from both players and the public. But ultimately, the status quo was almost certainly not sustainable, in part as social media outcry continued both on the look and composition of the uniforms. 

“We recognize that, for players, this has taken too long, and was entirely avoidable,” the memo said. 

Industry sources tell Front Office Sports there is not yet a more precise timetable on the implementation of the uniform fixes, as the adjustments must be finalized and then produced at scale. While those steps are taken, several MLB teams are continuing a rollout of long-planned City Connect alternate uniforms, with the Rays becoming the latest to do so Monday. 

Bigger Issues

The placement of blame squarely on Nike for these problems is not surprising, as the company was the one that designed the new uniforms, with Fanatics essentially acting as a subcontractor in the production of the jerseys of pants. But the MLBPA also has a far larger business relationship with Fanatics. 

The union has a minority equity stake in Fanatics, as does the league, and the company was the MLBPA’s second-largest licensee in 2023, paying $44 million. 

The MLB uniform issue is just the latest hit for Nike, with the sports footwear and apparel giant also grappling with a $2 billion cost-cutting program that includes multiple rounds of layoffs, criticism about a separate set of uniforms of the U.S. Olympic team, and a broader malaise across the entire category. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Caitlin Clark Raves About Indiana Fever’s Offseason Moves

DeWanna Bonner said she came to Indiana to “win another championship.”
Sep 22, 2024; New Orleans, Louisiana, USA; Philadelphia Eagles offensive coordinator Kellen Moore looks on during warmups before the game against the New Orleans Saints at Caesars Superdome.

Saints Hire Kellen Moore, Closing NFL Coaching Carousel

Seven franchises hired a new coach this offseason.
Feb 9, 2025; New Orleans, LA, USA; Recording artist SZA and recording artist Kendrick Lamar perform during halftime Super Bowl LIX at Caesars Superdome.

Nike’s Huge Super Bowl: From Jalen Hurts to Kendrick and Serena

Kendrick Lamar wore Nikes in the halftime show; Serena Williams wore Converse.

Featured Today

Jan 9, 2025; Pittsburgh, Pennsylvania, USA; Edmonton Oilers center Connor McDavid (97) checks Pittsburgh Penguins center Sidney Crosby (87) during the third period at PPG Paints Arena

‘Important’ 4 Nations Face-Off Can Be NHL’s All-Star Antidote

“The stars have been lobbying the league for an event like this.”
Brady and Mahomes
February 8, 2025

Chiefs Fatigue Is Real. It’s Nowhere Near Patriots Hate Yet

People who have covered both teams say the difference is stark.
Nov 24, 2024; Inglewood, California, USA; Philadelphia Eagles quarterback Jalen Hurts (1) celebrates with running back Saquon Barkley (26) after the Eagles defeat the Los Angeles Rams during the first half at SoFi Stadium.
February 7, 2025

How the Eagles Reinvented Championship Roster Construction

Philadelphia is one of the most innovative franchises in the NFL.
February 3, 2025

‘Ultimate Throwback’: The Unimpeachable Cool of Hartford Whalers Gear

Nostalgia and street cred have driven a consistent frenzy for merch.

YouTube Golf Goes Pro: Peoples League Joins Creator Competition Boom

A new league is launching for golf content creators.
NFL referees have had a tough time this season and work cut out at Super Bowl.
February 10, 2025

How Much Do NFL Refs Make?

Here’s a breakdown of what NFL refs make at football’s highest level.
Oct 13, 2024; London, United Kingdom; The 2024 NFL London Games, New York Jets, Minnesota Vikings, Jacksonville Jaguars and Chicago Bears logo on the facade at an NFL International Series game at Tottenham Hotspur Stadium.
February 10, 2025

Do NFL Players Want an International Super Bowl?

Players told Front Office Sports where it should be held.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Mar 27, 2023; Mesa, Arizona, USA; MLB umpire Jose Navas points to the Chicago White Sox dugout in the first inning against the Chicago Cubs at Sloan Park.
February 10, 2025

How Much Do MLB Umpires Make?

MLB umpires are among the highest-compensated officials in major North American leagues. 
February 9, 2025

New Orleans Native Lil Wayne Skipping Super Bowl After Kendrick Lamar Scuffle

His disappointment turned into an ad campaign, but he still isn’t attending.
February 9, 2025

Pricey Contracts, Stadium Talks Will Heat Up NFL Offseason

The 49ers and Vikings have big decisions to make about QBs who will be expensive.
February 9, 2025

LIV Golf Players Can Still Wear Shorts—If It’s Hot Enough

Pants will only be required in certain temperatures, FOS has learned.