• Loading stock data...
Thursday, April 2, 2026

Nike Signs No. 3 Amateur Rachel Heck as 1st NIL Golf Athlete

  • The Tennessee native won the 2021 individual NCAA national championship as a freshman.
  • Her other NIL deals include Beats by Dre, Ping, Whistle Sports, and Six Star Pro Nutrition.
John Meore/The Journal News

Nike is wasting no time locking in one of women’s golf’s brightest young stars.

Stanford’s Rachel Heck is signing with the sportswear giant to be its first NIL golf athlete, she announced on her social pages.

Heck’s other NIL deals include Beats by Dre, Ping, Whistle Sports, and Six Star Pro Nutrition.

The Tennessee native won the 2021 individual NCAA national championship as a freshman after shooting an 8-under 280 after 72 holes last May. She ranks third in World Amateur Golf Rankings.

Heck failed to qualify for the 2022 individual championship, but she and her Stanford teammates will compete for the team title starting May 20.

Nike isn’t the only recent athletic apparel brand to test the NIL waters.

Lululemon made former NBA player J.R. Smith its first male college endorser back in April.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Chicago Sky Sell Picks to Protect Team from WNBA Expansion Draft

The Sky will still have three picks in the draft.

McAfee: Masters ‘Told Us to Go to Hell’ on Show Pitch—Three Times

McAfee is a fan of Jason Kelce’s role at Augusta National.

Pegula, WTA Stars Eye Live Podcast Shows at Tournaments

The show hosted by Jessica Pegula and Madison Keys is growing.

Project B Lands Projected Top WNBA Pick, Moves Start to December

The league announced a deal with Spanish forward Awa Fam on Wednesday.

Featured Today

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”

Why a Furniture Store Is Risking $50M on UConn Basketball

Jordan’s Furniture will refund purchases if both Huskies teams make the final.
March 30, 2026

Top Seeds Sweep Women’s Final Four As 2025 Teams All Return

It’s the first repeat Final Four in 30 years.
April 1, 2026

The European Agent Behind the Illinois Final Four Run

Miško Ražnatović represents four of the Illinois “Balkan Five.” 
Sponsored

Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together

The Boozer twins have built their games, and their identities, side by side.
exclusive
March 30, 2026

Alabama, Nebraska, Michigan Spent Most on CFB Private Jet Travel

Texas A&M spent $493,000 on coach Mike Elko’s travel alone.
March 29, 2026

UConn Men, Women Reach Final Four Despite Financial Pressures

UConn men and women both reach Final Four in rare feat.
Mar 27, 2026; Washington, DC, USA; Duke Blue Devils forward Cameron Boozer (12) attempts to dribble the ball past St. John's Red Storm forward Bryce Hopkins (23) in the first half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 27, 2026

Duke vs. St. John’s: The Battle of Dueling Roster Strategies

In the “unrestricted free agency” era, the Blue Devils won out.
Feb 22, 2026; Louisville, Kentucky, USA; Louisville Cardinals guard Reyna Scott (1) celebrates after time expires against the Louisville Cardinals at KFC Yum! Center
March 27, 2026

UVA Shows Anyone Can Win in Women’s Basketball—at a Price

Ohanian’s millions set a blueprint for winning in the NCAA.