Wednesday, August 19, 2026

Nike Signs No. 3 Amateur Rachel Heck as 1st NIL Golf Athlete

  • The Tennessee native won the 2021 individual NCAA national championship as a freshman.
  • Her other NIL deals include Beats by Dre, Ping, Whistle Sports, and Six Star Pro Nutrition.
John Meore/The Journal News

Nike is wasting no time locking in one of women’s golf’s brightest young stars.

Stanford’s Rachel Heck is signing with the sportswear giant to be its first NIL golf athlete, she announced on her social pages.

Heck’s other NIL deals include Beats by Dre, Ping, Whistle Sports, and Six Star Pro Nutrition.

The Tennessee native won the 2021 individual NCAA national championship as a freshman after shooting an 8-under 280 after 72 holes last May. She ranks third in World Amateur Golf Rankings.

Heck failed to qualify for the 2022 individual championship, but she and her Stanford teammates will compete for the team title starting May 20.

Nike isn’t the only recent athletic apparel brand to test the NIL waters.

Lululemon made former NBA player J.R. Smith its first male college endorser back in April.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

LeBron Quickly Ascending Golf Content-Creator Ranks

The NBA star only started playing golf last year.

Aryna Sabalenka’s Coach Recalls Sacrifices on Road to $50M Career

Her coaches still shared hotels even when she cracked the Top 10.
Golf - LIV Golf - United Kingdom - JCB Golf and Country Club, Uttoxeter, Britain - July 26, 2026 Legion XIII's Tyrrell Hatton hits his tee shot on the 1st hole during the final round

LIV Golf Cuts $30M in Prize Money From End of Season

LIV’s events in Indianapolis and Michigan were supposed to pay out $70.1 million.
Golf - LIV Golf - United Kingdom - JCB Golf and Country Club, Uttoxeter, Britain - July 24, 2026 Crushers GC's Bryson DeChambeau in action as he hits a tee shot on the first hole during the second round
First at FOS

Production Company Sues LIV for $1.2M in Missed Payments

Fresh Tape managed logistics and on-site production for a LIV event in Florida.
podcast thumbnail mobile
Front Office Sports Today

8/18/26 – Clippers’ Ballmer Reportedly Cleared, Walter Eyes Chelsea Exit, Jayden Daniels Trolled

0:00

Featured Today

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
First at FOS

Snapback Sports Gets Patch Deal With Sam Houston State, With Perks

It’s just the second patch deal secured by a Conference USA school.
August 13, 2026

Jayden Daniels Sets Off Firestorm at LSU Over Jersey Number

The Commanders quarterback sent LSU a cease-and-desist letter for using his NIL.
Exclusive
August 14, 2026

Tarleton State Wants to Jump to the FBS

The Texans are having conversations about how to reach the next level.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
First at FOS
August 13, 2026

Illinois’s $30M Busey Bank Deal: Exec Road Trips, Player Job Pipeline

The jersey patch deal is part of an overall $30 million sponsorship.
North Carolina Tar Heels guard Seth Trimble (7) drives to the basket Thursday, March 19, 2026, during the NCAA Men’s Basketball Tournament first round game against the VCU Rams at Bon Secours Wellness Arena in Greenville, South Carolina.
August 12, 2026

Athletes Capitalizing As NCAA Fights to Overturn New Eligibility Ruling

An appeals court will consider whether to pause the initial ruling.
Mar 21, 2026; Orlando, Florida, USA; Orlando Magic guard Desmond Bane (3) reacts after a play against the Los Angeles Lakers in the fourth quarter at Kia Center. Mandatory Credit: Nathan Ray Seebeck-Imagn Images
August 11, 2026

Desmond Bane Wants College Basketball to Add a Salary Cap

Bane is TCU’s chief basketball officer.
Inside NCAA Headquarters located in Indianapolis on Friday, March 10, 2023. Ncaa President Charlie Baker
August 11, 2026

NCAA Loses First Appeal of Class of 2022 Eligibility Injunction

The NCAA lost its first battle to get the ruling overturned.