• Loading stock data...
Saturday, February 21, 2026

Nike Signs No. 3 Amateur Rachel Heck as 1st NIL Golf Athlete

  • The Tennessee native won the 2021 individual NCAA national championship as a freshman.
  • Her other NIL deals include Beats by Dre, Ping, Whistle Sports, and Six Star Pro Nutrition.
John Meore/The Journal News

Nike is wasting no time locking in one of women’s golf’s brightest young stars.

Stanford’s Rachel Heck is signing with the sportswear giant to be its first NIL golf athlete, she announced on her social pages.

Heck’s other NIL deals include Beats by Dre, Ping, Whistle Sports, and Six Star Pro Nutrition.

The Tennessee native won the 2021 individual NCAA national championship as a freshman after shooting an 8-under 280 after 72 holes last May. She ranks third in World Amateur Golf Rankings.

Heck failed to qualify for the 2022 individual championship, but she and her Stanford teammates will compete for the team title starting May 20.

Nike isn’t the only recent athletic apparel brand to test the NIL waters.

Lululemon made former NBA player J.R. Smith its first male college endorser back in April.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Tennessee quarterback Joey Aguilar (6) pulls back for the throw during the Music City Bowl NCAA college football game against Illinois on Dec. 30, 2025, in Nashville, Tennessee.

Judge Denies Tennessee QB Joey Aguilar Another Year of NCAA Eligibility

The ruling has implications for the NCAA’s overall eligibility fight.
Anthony Kim

Inside Anthony Kim’s Chaotic Path to Stunning Victory at LIV Golf

Anthony Kim joined the 4Aces after Patrick Reed abruptly left LIV.
Sep 28, 2025; Bethpage, New York, USA; The crowd drinks champagne in the celebration for Europe winning the Ryder Cup at Bethpage Black. Mandatory Credit: Dennis Schneidler-Imagn Images

PGA of America Blunts President’s Power After Ryder Cup Backlash

The move continues a leadership shake-up for the organization.
Jon Patricof

How the Pandemic Created a Perfect Storm for Athletes Unlimited

Women’s sports have seen a massive uptick in popularity since the pandemic.

Featured Today

[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium
February 20, 2026

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.
Max Valverde by Ron Winsett
February 17, 2026

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park
February 13, 2026

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
Indiana Head Coach Curt Cignetti watches during the College Football Playoff National Championship college football game at Hard Rock Stadium in Miami Gardens on Monday, Jan. 19, 2026.

Curt Cignetti’s New Indiana Deal Is Richest in College Football

The new contract will pay him $13.2 million annually.
February 19, 2026

What Happened to the Group That Promised Sac State $50M in NIL?

The “Sac-12” group says it’s still committed to financially supporting the Hornets.
Kansas Jayhawks guard Darryn Peterson (22) runs baskc after making a 3-pointer during a men's college basketball game between the Oklahoma State Cowboys and the Kansas Jayhawks at Gallagher-Iba Arena in Stillwater, Okla., Wednesday, Feb. 18, 2026.
February 19, 2026

‘Haven’t Seen This Before’: NBA Scout Weighs In On Darryn Peterson’s Early..

Peterson has played 15 games of 26 total this season
Sponsored

From MLS to AUSL: Jon Patricof on Building Sports Leagues

Jon Patricof on athlete equity, fan-first strategy, and how women’s sports can reshape the future of league building.
ASU quarterback Jaden Rashada (5) throws a pass during a spring practice at the Kajikawa practice fields in Tempe on April 16, 2024.
February 18, 2026

Jaden Rashada, Billy Napier Reach Settlement in Lawsuit Over Florida NIL Deal

Rashada’s lawsuit was considered the first of its kind.
February 16, 2026

Kansas State Tries to Use Rant to Avoid Paying Coach $18M Buyout

Tang’s contract says he’s entitled to a $18.7 million buyout.
Sep 16, 2023; Stanford, California, USA; Sacramento State Hornets running back Elijah Tau-Tolliver (25) celebrates after a touchdown during the fourth quarter against the Stanford Cardinal at Stanford Stadium
February 15, 2026

Sacramento State Will Pay $20M+ to Join MAC in FBS

The Hornets have been pushing hard for an FBS invitation.
Ole Miss quarterback Trinidad Chambliss returns to his seat after testifying during the hearing in his lawsuit against the NCAA at Calhoun County Courthouse in Pittsboro, Miss., on Thursday, Feb. 12, 2026. Chambliss is looking for a temporary injunction and a permanent injunction against the NCAA for one more year of eligibility.
February 12, 2026

Mississippi Judge Rules Trinidad Chambliss Can Play Another Year at Ole Miss

It’s the latest result in a flood of NCAA eligibility lawsuits.