Friday, September 18, 2026

Nike Signs No. 3 Amateur Rachel Heck as 1st NIL Golf Athlete

  • The Tennessee native won the 2021 individual NCAA national championship as a freshman.
  • Her other NIL deals include Beats by Dre, Ping, Whistle Sports, and Six Star Pro Nutrition.
John Meore/The Journal News

Nike is wasting no time locking in one of women’s golf’s brightest young stars.

Stanford’s Rachel Heck is signing with the sportswear giant to be its first NIL golf athlete, she announced on her social pages.

Heck’s other NIL deals include Beats by Dre, Ping, Whistle Sports, and Six Star Pro Nutrition.

The Tennessee native won the 2021 individual NCAA national championship as a freshman after shooting an 8-under 280 after 72 holes last May. She ranks third in World Amateur Golf Rankings.

Heck failed to qualify for the 2022 individual championship, but she and her Stanford teammates will compete for the team title starting May 20.

Nike isn’t the only recent athletic apparel brand to test the NIL waters.

Lululemon made former NBA player J.R. Smith its first male college endorser back in April.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Exclusive

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
Jul 15, 2026; New York, NY, USA; Kevin Hart arrives on the red carpet before the 2026 ESPY Awards at Lincoln Center.

LeBron James and Kevin Hart Planning YouTube Golf Collab

Both celebrities recently launched golf content channels.
Bhathals

Fire, Thorns Owners All In on Portland Despite Missing Out on Blazers

The sibling owners say Portland is a “mid-market unicorn.”

WTA Finals Moving to Charlotte in 2027 As U.S. Push Continues

The 2026 WTA Finals will be played at Indian Wells.
podcast thumbnail mobile
Front Office Sports Today

NFL Ratings Dip, Steve Belichick Resigns, Knicks Ticket Refunds

0:00

Featured Today

Hot & Social/Mets

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are foregoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
Tigers Head Coach Lane Kiffin, LSU Tigers take on the LA Tech Bulldogs. September 12, 2026; Baton Rouge, Louisiana, USA; at Tiger Stadium.

How Lane Kiffin Built College Football’s Most Anticipated Game

Kiffin’s return to Oxford has been nearly 10 months in the making.
Landry Kiffin/Fifth Year
September 17, 2026

Lane Kiffin’s Daughter Seizes CFB Spotlight With Clothing Venture

“Having a family involved in college sports helps from a marketing perspective.”
Hawkeye and Oregon fans gather for FOX’s Big Noon Kickoff Nov. 8, 2025 in front of the Old Capitol Building on the University of Iowa Campus in Iowa City, Iowa.
September 17, 2026

College Football’s London Debut Brings Big Opportunity for Fox

Kansas and Arizona State are facing off at Wembley Stadium.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
September 17, 2026

Florida Senators Oppose College Sports Bill Due to Miami, FSU Ambitions

The Protect College Sports Act is moving through the Senate.
Sam Leavitt LSU
September 17, 2026

Sam Leavitt’s Injury Tag Sparks Skepticism Ahead of LSU–Ole Miss

Lane Kiffin has previously faced criticism for his handling of injury reports.
Sep 6, 2025; Charlotte, North Carolina, USA; North Carolina Tar Heels defensive coach Steve Belichick during the first quarter against the Charlotte 49ers at Jerry Richardson Stadium. Mandatory Credit: Jim Dedmon-Imagn Images
September 17, 2026

Steve Belichick Resigns As North Carolina Closes Investigation

Steve Belichick has been on medical leave since August.
Jay Williams Asset Class Front Office Sports
Exclusive
September 16, 2026

Jay Williams: ‘We All Participated’ in Cash Payments Before NIL

Williams said the payments came in “duffel bags” during the playful exchange.