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Wednesday, October 22, 2025

Nick Saban’s Car Dealership Group Moves Into Florida For $700M

  • Dream Motor Group, which Saban co-owns, has bought two Mercedes-Benz dealerships in South Florida for approximately $700 million.
  • Saban’s group now owns nine dealerships across the south.
Alabama Crimson Tide head coach Nick Saban does his traditional walk around at Bryant-Denny Stadium before a game against the Tennessee Volunteers.
Gary Cosby Jr.-USA TODAY Sports

As college football’s highest-paid head coach, Alabama’s Nick Saban has plenty of money to spend on his off-field business pursuits.

Dream Motor Group, which Saban co-owns, has bought two Mercedes-Benz dealerships — as well as an auto repair shop and a former police station — in South Florida for approximately $700 million, according to Automotive News. Previous reports had pegged the purchase closer to $150 million.

The newly purchased locations will be DMG’s first in Florida; the group owns two Mercedes-Benz dealerships in the Birmingham area, as well as single dealerships in the Baton Rouge, Houston, and Nashville areas. 

Dream Motor also owns an Infiniti dealership in Birmingham and a Ferrari dealership in Nashville. Saban’s offseason vacation to Italy was supposedly in part a business trip for his Ferrari interests, per AL.com

While he’s always trying to beat SEC rivals on the field, in his spare time, Saban is sometimes helping them find cars: Ole Miss running back Quinshon Judkins told reporters in July that he bought a Mercedes from DMG’s Birmingham location using money he’s made from NIL deals.

The move into South Florida for Saban’s dealerships complements the move the Crimson Tide head coach made himself: In August, Saban closed on a $17.5 million home on Jupiter Island.

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