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NFL franchise values continue to surge off the league’s increasing television and streaming rights deals as the average team is now worth a record $5.1 billion, per Forbes.
The average franchise value is 14% more than last year’s Forbes NFL list, an increase that was also driven by the $6.05 billion sale of the Washington Commanders in July to a group led by Josh Harris as the highest-price ever paid for a U.S. professional sports team.
Revenue for the NFL approached $20 billion at the league-level in 2022 while average revenue for the league’s 32 teams reportedly increased 8% to $581 million. The Dallas Cowboys remain the league’s most valuable franchise at $9 billion, while the Cincinnati Bengals rank last at $3.5 billion. Four NFL teams—the Tennessee Titans, Las Vegas Raiders, Miami Dolphins, and Cleveland Browns—had their value rise at least 20% over the past year.
The NFL’s current slate of long-term media rights deals with CBS, FOX, NBC, Disney, Amazon, and Google’s YouTube TV are believed to pay the league roughly $130 billion. That includes the NFL’s first Black Friday Game set to stream on Amazon in November.
Here are the top-10 most-valuable NFL teams for 2023. The full list can be found on Forbes.
| Rank | Team | Value | 1-year Increase | Revenue |
| 1. | Dallas Cowboys | $9B | 13% | $1.14B |
| 2. | New England Patriots | $7B | 9% | $684M |
| 3. | Los Angeles Rams | $6.9B | 11% | $686M |
| 4. | New York Giants | $6.8B | 13% | $639M |
| 5. | Chicago Bears | $6.3B | 9% | $556M |
| 6. | Las Vegas Raiders | $6.2B | 22% | $729M |
| 7. | New York Jets | $6.1B | 13% | $560M |
| 8. | Washington Commanders | $6.05B | 8% | $545M |
| 9. | San Francisco 49ers | $6B | 15% | $622M |
| 10. | Philadelphia Eagles | $5.8B | 18% | $598M |
