• Loading stock data...
Wednesday, October 8, 2025

NFL Sunday Ticket Is Fixing Its Biggest Product Flaw This Season

  • Multiview options on YouTube and YouTube TV are now customizable.
  • Last season, only preselected multiview combinations were available.
Courtesy YouTube TV

NFL Sunday Ticket is getting a major upgrade heading into the second season of Google’s seven-year, $14 billion streaming deal for the league’s out-of-market media rights package.

YouTube and YouTube TV will now feature more customizable multiview NFL game options on Sunday afternoons. Custom multiviews didn’t exist at all during Google’s debut season with Sunday Ticket. Last year, only select combinations were available for Sunday Ticket users throughout the early and late Sunday game windows. DirecTV, which last had Sunday Ticket during the 2022 NFL season, offered a single multiview option each week. 

But starting with Week 1 next month, Sunday Ticket users will be able to select almost any combination they please of two, three, or four games, or NFL RedZone. The caveat is that local game broadcasts, which are available to subscribers who have local channels through YouTube TV, will be limited to fewer combinations. How limited? That remains to be seen.

Still, that should be music to the ears of NFL viewers hoping to bounce around between the often chaotic early window of NFL games, which includes eight matchups on Sept. 8 and 10 on Sept. 15.

Multiview is currently available on TVs, mobile devices, and tablets, for YouTube TV members. For Sunday Ticket subscribers on YouTube, multiview will be available on mobile devices and tablets, in addition to TVs, at the start of the NFL season. The base price of Sunday Ticket increased by $30 this month, up to $379 for YouTube TV subscribers, and $479 for the à la carte option via YouTube.

Google is not part of the NFL Sunday Ticket lawsuit that captivated football fans this summer. After a jury ruled in favor of the plaintiffs, ordering the league to pay $4.7 billion, the case’s judge overturned that verdict that would have been tripled to $14.1 billion under antitrust laws. The plaintiffs in that case can still try to take it to the U.S. Court of Appeals for the 9th Circuit. If the NFL were to ultimately lose, Google’s Sunday Ticket deal could be affected. The plaintiffs have argued the package is artificially overpriced and that the league should not be allowed to sell all of its out-of-market games as one single package.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Hymie Elhai

Jets Say Execs Tried to Sink Team President in Bumbling Conspiracy

The team says thousands of deleted text messages show the plot.
exclusive

Bud Selig: ‘Remarkable’ Brewers Run Can’t Mask MLB’s Money Divide

The former commissioner lauds his hometown team while raising economic concerns.

NFL and College Football TV Ratings Continue to Surge, Especially for CBS

The network’s singleheader coverage Sunday drew huge viewership.

Featured Today

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
October 6, 2025

Mark Sanchez Charged With New Felony in Indianapolis Case

The broadcaster and ex-NFL quarterback faces up to six years in prison.
Mar 19, 2023; Miami, Florida, USA; USA shortstop Trea Turner (8) throws to first base for an out during the first inning at LoanDepot Park.
October 7, 2025

Fox Picks Up Media Rights to 2026 World Baseball Classic

The network will repeat its role in the international baseball tournament.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Sep 27, 2025; Athens, Georgia, USA; Georgia Bulldogs running back Josh McCray (2) runs against Alabama Crimson Tide linebacker Nikhai Hill-Green (41) and defensive back Keon Sabb (3) in the second half at Sanford Stadium.
exclusive
October 2, 2025

College Football Viewership Is Up Double Digits. Here’s Why

Average game viewership is up by more than 10% so far.
The NBC Sports broadcast team works Michigan State's football game against Boston College on Saturday, Sept. 6, 2025, at Spartan Stadium in East Lansing.
October 2, 2025

NBC Sports, Peacock Stay on YouTube TV With Long-Term Deal

The broad-based agreement keeps NBC channels with the key distributor.
Georgia Bulldogs quarterback Gunner Stockton (14) throws the ball during the first half of a NCAA college football game against Alabama in Athens, Ga., on Saturday, September 27, 2025.
October 1, 2025

Alabama-Georgia Draws 10.4M Viewers, Drives Record CFB Season Pace

ABC drew 10.4 million viewers for Alabama-Georgia.
Green Bay Packers wide receiver Christian Watson (9) pulls down a touchdown reception against Dallas Cowboys cornerback DaRon Bland (26) in the fourth quarter during their football game Sunday, November 13, at Lambeau Field in Green Bay, Wis.
September 24, 2025

Packers-Cowboys Game Is Getting Super Bowl–Like NBC Treatment

The network will bring its pregame show to Dallas.