• Loading stock data...
Tuesday, March 18, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

NFL Sunday Ticket Is Still Up for Grabs

  • DirecTV is paying $1.5 billion this season for rights to Sunday Ticket.
  • The NFL has vowed to sell Sunday Ticket rights to a streaming service.
Packers rookie receiver Christian Watson catches touchdown against Dallas Cowboys during NFL game at Lambeau Field
Jeff Hanisch-USA TODAY Sports

The race is still on to acquire NFL Sunday Ticket rights in a record-breaking deal.

Sunday Ticket — which has been on DirecTV since 1994 and allows subscribers to watch every NFL game on Sundays regardless of their home market — will be up for grabs after this season.

NFL commissioner Roger Goodell said in July that a decision on who will acquire Sunday Ticket would be made by this fall, but the league has yet to receive a bid it deems reasonable.

  • DirecTV is paying $1.5 billion this season for rights to Sunday Ticket.
  • The NFL has vowed to sell Sunday Ticket rights to a streaming service.
  • Apple, Disney, Amazon, and Google are all in contention to acquire Sunday Ticket.
  • A deal could cost up to $3 billion annually.

Sunday Ticket could potentially be sold in a package deal with NFL Media. The NFL is looking to offload a stake in the media arm, which includes NFL Network, NFL RedZone, and NFL.com.

DirecTV Issues 

Earlier in the NFL season, DirecTV experienced outages on its Sunday Ticket broadcasts for two consecutive weeks. Week 2 of the NFL season saw Sunday Ticket unavailable for nearly 90 minutes, which caused DirecTV to issue prorated refunds to customers.

Sunday Ticket on DirecTV costs close to $300 for the 2022 NFL season; a Sunday Ticket Max option that includes NFL RedZone goes for near $400.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 5, 2024; South Orange, NJ, United States; Pirates fans gather at Seton Hall University to welcome home the basketball team after they won the NIT championship. Kadary Richmond holds up the trophy as the team applauds.

Tournament Turf Wars: NIT, College Basketball Crown Battle for Leftovers

College basketball’s postseason becomes even more muddled with a new event.
Mar 14, 2025; Charlotte, NC, USA; North Carolina Tar Heels guard RJ Davis (4) handles the ball against Duke Blue Devils guard Sion James (14) during the first half at Spectrum Center.

UNC’s Controversial First Four Debut Should Help Play-In Ratings

The Tar Heels will face San Diego State for a No. 11 seed.

NFL Non-QB Salary Record Broken for 3rd Time This Month. Who’s Next?

The top of the pay scale is shifting faster than ever.

How New $15M Women’s March Madness ‘Units’ Payouts Work

Men’s teams have benefited from this format for decades.

Featured Today

Auburn Tigers guard Miles Kelly (13) reacts after hitting a three-point shot against Kentucky during the first half in SEC basketball at Rupp Arena Saturday afternoon in Lexington, Kentucky March 1, 2025

The SEC’s Ascent to Men’s Basketball Supremacy

The league brought its football pageantry and power to college hoops.
San Diego Wave FC falls to Orlando Pride at Snapdragon Stadium in San Diego, CA on April 29, 2023.
March 14, 2025

The New Tailored Approach to Women’s Sports Uniforms

For new women’s sports leagues, every detail is custom.
Iowa Hawkeyes guard Caitlin Clark (22) cuts down the net after beating LSU in the Elite 8 round of the NCAA Women's Basketball Tournament between Iowa and LSU at MVP Arena, Monday, April 1, 2024 in Albany, N.Y.
opinion
March 9, 2025

Reader Mailbag: Leagues Need Must-Watch Moments

Readers responded to NHL success and what it means for other leagues.
Moolah Kicks
March 8, 2025

Breaking the Mold: The Brands Designing Footwear Specifically for Female Athletes

New companies are laser focused on changing the women’s athletic footwear landscape.
Mar 10, 2025; Oklahoma City, Oklahoma, USA; Oklahoma City Thunder guard Alex Caruso (9) and center Isaiah Hartenstein (55) react after a call on a play against the Denver Nuggets during the second quarter at Paycom Center.

ESPN ‘Aggressive’ in NBA Schedule Flexes, On Pace for Record

This Sunday’s Sixers-Mavericks game was subbed out for Magic- Cavaliers.
March 13, 2025

Sports Rebundling Continues As DirecTV, Roku Bet on Live Rights

DirecTV and Roku lean further in to sports to attract viewers.
Behind the scenes with NBC's TODAY show at the 2024 Paris Olympics.
March 13, 2025

NBC, Olympics Reach $3 Billion Rights Extension

The Olympics will remain on NBC through at least 2036.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
March 12, 2025

As Ovechkin Closes on Gretzky, Caps Secure Local Broadcast Access

The NHL team will have local productions of four exclusive national games.
March 12, 2025

PGA Tour’s $20 Million Signature Events Seeing TV Ratings Boost

Three of the four elevated tournaments have made viewership gains.
March 12, 2025

CBS Sports at Stake As Paramount Acquisition Gets Contentious

Skydance says a rival bid for CBS Sports’ parent is “fraudulently misrepresented.”
Mar 8, 2025; Boston, Massachusetts, USA; Los Angeles Lakers forward LeBron James (23) controls the ball against Boston Celtics forward Jayson Tatum (0) during the fourth quarter at the TD Garden.
March 11, 2025

Celtics-Lakers Draws Record Ratings, NBA Nearly Even With Last Year

The game peaked at 5.34 million viewers.