Friday, July 24, 2026

NFL Sunday Ticket Is Still Up for Grabs

  • DirecTV is paying $1.5 billion this season for rights to Sunday Ticket.
  • The NFL has vowed to sell Sunday Ticket rights to a streaming service.
Packers rookie receiver Christian Watson catches touchdown against Dallas Cowboys during NFL game at Lambeau Field
Jeff Hanisch-USA TODAY Sports

The race is still on to acquire NFL Sunday Ticket rights in a record-breaking deal.

Sunday Ticket — which has been on DirecTV since 1994 and allows subscribers to watch every NFL game on Sundays regardless of their home market — will be up for grabs after this season.

NFL commissioner Roger Goodell said in July that a decision on who will acquire Sunday Ticket would be made by this fall, but the league has yet to receive a bid it deems reasonable.

  • DirecTV is paying $1.5 billion this season for rights to Sunday Ticket.
  • The NFL has vowed to sell Sunday Ticket rights to a streaming service.
  • Apple, Disney, Amazon, and Google are all in contention to acquire Sunday Ticket.
  • A deal could cost up to $3 billion annually.

Sunday Ticket could potentially be sold in a package deal with NFL Media. The NFL is looking to offload a stake in the media arm, which includes NFL Network, NFL RedZone, and NFL.com.

DirecTV Issues 

Earlier in the NFL season, DirecTV experienced outages on its Sunday Ticket broadcasts for two consecutive weeks. Week 2 of the NFL season saw Sunday Ticket unavailable for nearly 90 minutes, which caused DirecTV to issue prorated refunds to customers.

Sunday Ticket on DirecTV costs close to $300 for the 2022 NFL season; a Sunday Ticket Max option that includes NFL RedZone goes for near $400.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Kyle Brandt ESPN

Kyle Brandt Joins ‘Get Up’ as ESPN Furthers NFL Network Integration

Other NFL Network talents have appeared on ESPN in recent weeks.
Feb 5, 2025; New Orleans, LA, USA; The ESPN logo at the Super Bowl LIX media center at the Ernest N. Morial Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive

ESPN Ending Syndicated Version of ‘Good Morning Football’

‘GMFB: Overtime’ first launched in 2024.
Jan 10, 2026; Charlotte, NC, USA; Los Angeles Rams quarterback Matthew Stafford (9) drops back to pass against the Carolina Panthers in the first half during the NFC Wild Card Round game at Bank of America Stadium.

The Haves and Have-Nots of the 2026–27 NFL Schedule

Five teams have no primetime appearances scheduled in 2026.

NFL International Slate Gives Legacy Networks Bigger Stage

Legacy broadcast networks are core to this part of the schedule.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Chris Bosh on LeBron’s Next Team, Athlete Contract Taxes, and Returning to Court for Charity

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Jul 22, 2026; Indianapolis, Indiana, USA; Indiana Fever guard Caitlin Clark (22) dribbles the ball while Connecticut Sun forward Diamond Miller (1) defends in the second half at Gainbridge Fieldhouse.

USA Today Updates Caitlin Clark Column After Backlash

Armour’s column was “clearly labeled as Opinion,” USA Today tells FOS.
Bussin' With The Boys Josh Pate
Exclusive
July 23, 2026

ESPN to Launch CFB Show With Josh Pate, ‘BWTB’ Hosts

The show will air on Fridays.
July 23, 2026

Peacock Turns Profit 6 Years After Launch—With World Cup Bump

The streaming service reached a long-awaited “milestone.”
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 23, 2026

Will World Cup Lead to More Afternoon Games?

The historic World Cup success shows a new approach to scheduling.
Jul 19, 2026; Southport, ENG; Ryan Fox holds the Claret Jug after winning the The Open Championship golf tournament, as he is interviewed by NBC’s Mike Tiroco at Royal Birkdale.
July 22, 2026

All Four Golf Majors Saw TV Ratings Spike This Year

Sunday was The Open’s most-watched final round since 2022.
July 22, 2026

Trail Blazers Slash Broadcast Team As Dundon Keeps Cutting Costs

The majority of Portland’s broadcast team has been laid off.
Cam Newton and Ryan Clark share a laugh during ESPN First Take at Bethune-Cookman University during the show’s HBCU fall tour, Thursday, Nov. 20, 2025.
July 22, 2026

5 Takeaways From ESPN’s Latest Layoffs

Ryan Clark, Cam Newton, and Karl Ravech were among those laid off.