Monday, July 13, 2026

NFL Sunday Ticket Is Still Up for Grabs

  • DirecTV is paying $1.5 billion this season for rights to Sunday Ticket.
  • The NFL has vowed to sell Sunday Ticket rights to a streaming service.
Packers rookie receiver Christian Watson catches touchdown against Dallas Cowboys during NFL game at Lambeau Field
Jeff Hanisch-USA TODAY Sports

The race is still on to acquire NFL Sunday Ticket rights in a record-breaking deal.

Sunday Ticket — which has been on DirecTV since 1994 and allows subscribers to watch every NFL game on Sundays regardless of their home market — will be up for grabs after this season.

NFL commissioner Roger Goodell said in July that a decision on who will acquire Sunday Ticket would be made by this fall, but the league has yet to receive a bid it deems reasonable.

  • DirecTV is paying $1.5 billion this season for rights to Sunday Ticket.
  • The NFL has vowed to sell Sunday Ticket rights to a streaming service.
  • Apple, Disney, Amazon, and Google are all in contention to acquire Sunday Ticket.
  • A deal could cost up to $3 billion annually.

Sunday Ticket could potentially be sold in a package deal with NFL Media. The NFL is looking to offload a stake in the media arm, which includes NFL Network, NFL RedZone, and NFL.com.

DirecTV Issues 

Earlier in the NFL season, DirecTV experienced outages on its Sunday Ticket broadcasts for two consecutive weeks. Week 2 of the NFL season saw Sunday Ticket unavailable for nearly 90 minutes, which caused DirecTV to issue prorated refunds to customers.

Sunday Ticket on DirecTV costs close to $300 for the 2022 NFL season; a Sunday Ticket Max option that includes NFL RedZone goes for near $400.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 5, 2025; New Orleans, LA, USA; The ESPN logo at the Super Bowl LIX media center at the Ernest N. Morial Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive

ESPN Ending Syndicated Version of ‘Good Morning Football’

‘GMFB: Overtime’ first launched in 2024.
Jan 10, 2026; Charlotte, NC, USA; Los Angeles Rams quarterback Matthew Stafford (9) drops back to pass against the Carolina Panthers in the first half during the NFC Wild Card Round game at Bank of America Stadium.

The Haves and Have-Nots of the 2026–27 NFL Schedule

Five teams have no primetime appearances scheduled in 2026.

NFL International Slate Gives Legacy Networks Bigger Stage

Legacy broadcast networks are core to this part of the schedule.
Mar 4, 2023; Indianapolis, IN, USA; The NFL Network logo on the field at Lucas Oil Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports

NFL Network Dark on Comcast in First Carriage Dispute Under ESPN

The dispute does not involve Disney or ESPN’s other channels.
podcast thumbnail mobile
Front Office Sports Today

7/13/26 – Seahawks Sell for $9.6B, FIFA Looks to Expand WC to 64 Teams, McGregor’s 69-Second Return, Sinner Wins Wimbledon

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
Apr 16, 2026; Fort Worth, TX, USA; A view of the ESPN logo before the semifinals for the 2026 NCAA Women’s Gymnastics National Championships at Dickies Arena. Mandatory Credit: Jerome Miron-Imagn Images

ESPN Blames Human For Headline Error in AI Article

ESPN has been using AI to write certain game recaps since 2024.
June 25, 2026; Inglewood, California, U.S.; Christian Pulisic of the U.S. during the warm up before the match. Mandatory Credit: Kiyoshi Mio-Imagn Images
July 13, 2026

Christian Pulisic World Cup Fiasco a Cautionary Tale for Marketers

Commercials featuring Pulisic have been a reminder of his World Cup showing.
July 13, 2026

12 States Sue to Block Paramount’s $110B WBD Deal

The plaintiff states point to widespread prospective harms.
Sponsored

Europe Hits Highs and Lows in Thrilling World Cup

Europe has dominated the 2026 FIFA World Cup, but shocking upsets have reshaped the tournament. See the key trends, odds, and semifinal storylines.
July 12, 2026

Netflix Revamps MLB Home Run Derby

The streaming giant will have arguably its biggest baseball presence to date.
Jan 7, 2023; Boulder, Colorado, USA; PAC 12 sports broadcaster Jacob Tobey prior to the game between the Oregon State Beavers against the Colorado Buffaloes at CU Events Center. Mandatory Credit: Ron Chenoy-USA TODAY Sports
Exclusive
July 9, 2026

Jacob Tobey Out as Spurs Announcer After Affair Allegation

Tobey had been calling Spurs games since 2024.
Jan 8, 2024; Houston, TX, USA; Adam Schefter talks on a set before the 2024 College Football Playoff national championship game between the Michigan Wolverines and the Washington Huskies at NRG Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive
July 9, 2026

Adam Schefter Nearing Long-Term ESPN Extension

The agreement would keep Schefter under contract into the 2030s.
July 1, 2026; Santa Clara, California, U.S.; Christian Pulisic of the U.S. Mandatory Credit: David Gonzales-Imagn Images
July 9, 2026

It’s Open Season on Christian Pulisic After USMNT World Cup Exit

Ex-U.S. soccer stars have been among Pulisic’s most prominent critics.