• Loading stock data...
Monday, October 13, 2025

NFL Invests in NOBULL, Adds $160M to Equity Fund 

  • The NFL’s private equity arm invested in its Scouting Combine partner NOBULL.
  • Owners each pitched in $5 million to 32 Equity.
NoBull was valued at $500 million and received investment from the NFL.
NOBULL

The NFL now owns a piece of its official combine partner.

League owners approved an investment in sneaker and apparel company NOBULL last week. The company struck a deal in October to become the official training partner of the NFL Scouting Combine.

  • NFL owners also agreed to add $5 million each — $160 million total — into 32 Equity, the league’s investment fund.
  • That injection brings the total amount invested by owners in 32 Equity to $256 million, not including redeployed income.
  • NOBULL was valued at $500 million for a fundraise in April 2021.
NoBull

Nobull Expands Into Performance Running

Fitness apparel company Nobull is entering the performance running market with the…
February 8, 2022

Piece of the Action

The NFL has made a habit of investing in the companies it partners.

Since its founding in 2013, 32 Equity has invested in the NFL’s data provider Genius Sports, athlete recovery device company Hyperice, and software companies Appetize, Skillz, and Strivr, all of whom work with the league. 

On Location Experiences, which provides hospitality services at the Super Bowl, was valued at $660 million in a majority sale to Endeavor, following an investment by 32 Equity.

In April, the league invested a reported $320 million in Fanatics at a $27 billion valuation. The company has relationships with the league as a retailer and collectibles provider, as well as a sports betting deal with the Washington Commanders. 

Fanatics was valued at $31 billion following a $700 million fundraise earlier this month.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mark Sanchez Breaks Silence Following Arrest, Hospitalization

Fallout from the Fox analyst’s violent incident continues.
Feb 9, 2025; New Orleans, LA, USA; Recording artist Kendrick Lamar performs during the halftime show of Super Bowl LIX between the Philadelphia Eagles and the Kansas City Chiefs at Ceasars Superdome.

Judge Dismisses Drake’s Super Bowl Defamation Suit

The judge said diss tracks aren’t considered facts.
Oct 7, 2018; Cincinnati, OH, USA; Cincinnati Bengals quarterback Andy Dalton (14) and Miami Dolphins free safety Reshad Jones (20) talk with each other after the Bengals defeated the Dolphins at Paul Brown Stadium.

Former Dolphins Safety Lands $9.5M Settlement in Advisor Theft Case

Reshad Jones accused his former financial advisor of stealing almost $2.6 million.
Cleveland Browns quarterback Dillon Gabriel (5) throws as quarterback Shedeur Sanders (12) looks on during rookie minicamp May 9, 2025, in Berea.

Browns Paying $41.6M to 8 QBs, but Only 2 Are on Their..

Cleveland traded Joe Flacco to the Bengals this week.

Featured Today

Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Paul Cartier
October 5, 2025

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Louisville’s Miller Moss and several of his teammates stopped by Olympus Gaming Lounge to play EA Sports College Football 26 with fans for a meet and greet. July 11, 2025

Saudis, Silver Lake, Jared Kushner Take EA Private in $55B Deal

Electronic Arts makes “Madden,” “EA Sports College Football,” and more.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.
June 25, 2025

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.