Thursday, July 9, 2026

Nebraska Volleyball Targets Attendance Record in Stadium Spectacle

  • More than 90,000 tickets have been sold for Nebraska’s Volleyball Day on Wednesday at Memorial Stadium.
  • The school expects to break Barcelona’s world record of 91,648 fans at a women’s sporting event.
Over 90,000 tickets have been sold for Nebraska’s Volleyball Day on Wednesday at Memorial Stadium.
Matt Ryerson-USA TODAY Sports

The Nebraska women’s volleyball team expects to break the world attendance record for a women’s sporting event on Wednesday when the Cornhuskers host Volleyball Day at Memorial Stadium, home of the school’s football team.

The university installed a volleyball court inside its Memorial Stadium, which has a listed capacity of 85,458 but has drawn more than 90,000 fans in the past. Nebraska has sold over 90,000 tickets for Volleyball Day, spanning a doubleheader with the Cornhuskers playing Nebraska-Omaha and another match between Wayne State College and Nebraska-Kearney.

Cornhuskers women’s volleyball has won five national championships, and it usually plays home games at the university’s Bob Devaney Sports Center, which has a capacity of 7,900 seats. The team has had 303 consecutive sellouts, the longest in any NCAA women’s sport.

The biggest crowd for a U.S. women’s sporting event was the 90,185 fans who attended the 1999 World Cup soccer final between the U.S. and China at the Rose Bowl. The world record of 91,648 fans was set in April 2022 when Barcelona hosted Wolfsburg at Camp Nou for a UEFA Women’s Champions League match. Nebraska expects to break both records.

“Yes, we believe that goal will be attained,” Nebraska athletics director Trev Alberts told USA TODAY Sports. “I think the number is going to be pushing closer to 95,000.” 

Nebraska volleyball turned a profit of $233,454 last year as the only public Power 6 NCAA women’s sports program to make a profit in fiscal 2022, according to the Lincoln Journal Star

Wednesday’s Volleyball Day will also be a lucrative NIL opportunity as every Nebraska player has opted into a group licensing agreement with The Brandr Group. Fans can buy athlete-specific merchandise, apparel, and trading cards through NIL deals with Athlete’s Thread, Campus INK, The Athletic Collection, and ONIT, per Forbes

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bart Swings/Falyn Fonoimoana/Avery Poppinga

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

The adult-content platform is a reliable income source for niche athletes.
Oct 11, 2025; College Park, Maryland, USA; Nebraska Cornhuskers quarterback Dylan Raiola (15) throws during the second half against the Maryland Terrapins at SECU Stadium.

CSC Wins Key NIL Arbitration in Nebraska Football Case

The case centered around deals offered to 18 football players.
Sep 2, 2025; San Francisco, California, USA; New York Liberty forward Breanna Stewart (30) shoots the ball against Golden State Valkyries guard Veronica Burton (22) during the first quarter at Chase Center.

Ariel Investments Sees a $1B Women’s Sports Team in the Next 5 Years

Like small-cap stocks, women’s sports teams have room to run.
Exclusive

Typti U.S. Open Will Launch With $100K in Prize Money

The event is set for next month at a pickleball club in California.
podcast thumbnail mobile
Front Office Sports Today

Record Betting on USMNT Loss, U.S. Soccer Splits Payout, Potential LIV Golf Layoffs, Bieber headlines World Cup halftime

0:00

Featured Today

Pillow Fight Championship

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
Mar 16, 2026; Dayton, OH, USA; Detailed view of the “NCAA” logo during the Howard Bison a practice session ahead of the first four of the men's 2026 NCAA Tournament at University of Dayton Arena.

Judge Orders NCAA to Grandfather Athletes Into Eligibility Model

The ruling could grant another year of eligibility to thousands of athletes.
Aug 30, 2025; Colorado Springs, Colorado, USA; Bucknell Bison tight end Charlie Kreinbucher (82) runs the ball against Air Force Falcons defensive back Roger Jones Jr. (5) in the first quarter at Falcon Stadium.
July 8, 2026

Criminal Case Against Former Bucknell Coach Could Set Precedent

A Bucknell football player died in 2024 after collapsing at practice.
July 8, 2026

Is Big 12’s $20M Monster Jersey Patch Deal Too Cheap?

The deal, heralded as the first of its kind, drew criticism.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Nov 25, 2016; Pullman, WA, USA; General view of the Pac-12 logo on the field before the game between the Washington Huskies and the Washington State Cougars at Martin Stadium. Mandatory Credit: James Snook-USA TODAY Sports
July 6, 2026

New Pac-12 Only FBS Conference Not Hosting Media Days

The Pac-12 is expanding from two to eight teams this season.
July 5, 2026

FBI Arrests Ex-College Hoops Player in Multimillion-Dollar Fraud Case

Kerr Kriisa played for Kentucky, West Virginia, Cincinnati, and Arizona between 2020 and 2026.
July 2, 2026

Pair of Merging D-II Schools Sue Conference That Kicked One Out

Ursuline College’s athletic recruiting and scheduling are being drastically impacted. 
June 28, 2026

College Sports Roster Spending Soars Beyond $20.5M Rev-Share Cap

The $20.5 million rev-share cap was a new floor for roster costs.