• Loading stock data...
Thursday, March 5, 2026

NCAA, Power 5 Facing Potential $1B NIL Lawsuit

  • Attorneys are seeking up to $1 billion in a case against the NCAA and Power 5 conferences.
  • The case argues for NIL-related backpay for the 2018-19 and 2019-20 season.
Iowa Hawkeyes players leave the court as LSU Lady Tigers players celebrate behind them after the game during the final round of the Women's Final Four NCAA tournament at the American Airlines Center.
Kevin Jairaj-USA TODAY Sports

The NCAA and its biggest conferences could be facing a $1 billion lawsuit.

On Tuesday, attorneys representing two former college athletes filed a federal antitrust lawsuit against the NCAA and Power 5 conferences seeking retroactive educational payments for college athletes related to the 2021 Alston Supreme Court case. The two firms won the Alston case in June 2021.

Winston & Strawn LLP and Hagens Berman Sobol Shapiro LLP argued that in light of the Alston ruling — which in part allows schools to offer $5,980 per athlete as “educational benefits” — between 5,000 and 20,000 athletes are owed back payments between 2018 and 2020. The damages are therefore worth between $200 million and $1 billion.

Carolina Panthers running back Chuba Hubbard, formerly of Oklahoma State, and Auburn track athlete Keira McCarrell are the named plaintiffs in the case.

Apr 3, 2023; Houston, TX, USA; Connecticut Huskies head coach Dan Hurley celebrates after walking off the court after defeating the San Diego State Aztecs in the national championship game of the 2023 NCAA Tournament at NRG Stadium.

How UConn Built a Fifth National Championship Run

The Huskies made two savvy business decisions.
April 4, 2023

“Despite all these NIL deals, the NCAA is doing great,” Winston & Strawn co-executive chairman Jeffrey L. Kessler told Sports Illustrated. “There’s been no harm for consumer interest or competitive balance. I think most people would say that the NCAA and its various sports are successful as they’ve ever been.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Former Auburn Tigers head coach Bruce Pearl talks with fans before Auburn Tigers take on the Houston Cougars at Legacy Arena in Birmingham, Ala. on Sunday, Nov. 16, 2025.

Miami (Ohio) AD: Bruce Pearl Auburn Bias Not ‘Appropriate for an Analyst’

David Sayler called the ex-Auburn coach’s comments “disrespectful.”

March Madness Payouts Drive Mid-Majors to New Tourney Formats

Stepladder-style tournament formats are rising in popularity.

Mick Cronin Floats College Basketball Bird Rights

The idea would let schools go over the $20.5 million cap.

Featured Today

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena.
March 1, 2026

Young Athletes Have Entered Their LinkedIn Era

Athletes can’t play forever. Some are laying the groundwork for Act 2.
[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.
February 27, 2026

The American Sports Owners Feuding Over a French Soccer Team

John Textor is at odds with Michele Kang and investment giant Ares.
Big 12

Players Say Big 12 Basketball Tournament’s LED Court Is Slick and Slippery

ASB GlassFloor’s technology is making its U.S. debut in Kansas City.
Mar 2, 2026; Raleigh, North Carolina, USA; Duke Blue Devils forward Cameron Boozer (12) lays the ball up against NC State Wolfpack forward Darrion Williams (1) during the second half at Lenovo Center. Mandatory Credit: Zachary Taft-Imagn Images
March 3, 2026

Why a College Basketball Game Organizer Is Fighting With Photo Services

One of this season’s top games had no photos from major wire services.
March 3, 2026

How a Small Town in Georgia Got the ACC Women’s Tournament

Greensboro has typically been the tournament’s host.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
March 2, 2026

Why Miami (Ohio) Isn’t a Lock for NCAA Tournament, Even at 29–0

An undefeated RedHawks team is a flash point in a fast-changing sport.
Jan 31, 2026; Los Angeles, California, USA; Gilbert Arenas attends the game between the Rutgers Scarlet Knights and the Southern California Trojans at Galen Center. Mandatory Credit: Kirby Lee-Imagn Images
March 2, 2026

Gilbert Arenas Urges USC to Reconsider After Dismissing Top Scorer

Arenas’s son, Alijah Arenas, is a freshman guard on the Trojans.
Trump and Nick Saban
February 27, 2026

Trump’s College Sports Roundtable Includes No College Athletes

The list is subject to change but provides a window into attendees.
Dec 13, 2025; Baltimore, Maryland, USA; Navy Midshipmen slotback Justin Brown (46) runs the ball against the Army Black Knights during the second half of the 126th Army-Navy game at M&T Bank Stadium. Mandatory Credit: Danny Wild-Imagn Images
February 26, 2026

Army and Navy Debate Football Game’s Future

The service academies are debating the best path forward for “America’s Game.”