• Loading stock data...
Thursday, March 6, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

NCAA, Power 5 Facing Potential $1B NIL Lawsuit

  • Attorneys are seeking up to $1 billion in a case against the NCAA and Power 5 conferences.
  • The case argues for NIL-related backpay for the 2018-19 and 2019-20 season.
Iowa Hawkeyes players leave the court as LSU Lady Tigers players celebrate behind them after the game during the final round of the Women's Final Four NCAA tournament at the American Airlines Center.
Kevin Jairaj-USA TODAY Sports

The NCAA and its biggest conferences could be facing a $1 billion lawsuit.

On Tuesday, attorneys representing two former college athletes filed a federal antitrust lawsuit against the NCAA and Power 5 conferences seeking retroactive educational payments for college athletes related to the 2021 Alston Supreme Court case. The two firms won the Alston case in June 2021.

Winston & Strawn LLP and Hagens Berman Sobol Shapiro LLP argued that in light of the Alston ruling — which in part allows schools to offer $5,980 per athlete as “educational benefits” — between 5,000 and 20,000 athletes are owed back payments between 2018 and 2020. The damages are therefore worth between $200 million and $1 billion.

Carolina Panthers running back Chuba Hubbard, formerly of Oklahoma State, and Auburn track athlete Keira McCarrell are the named plaintiffs in the case.

Apr 3, 2023; Houston, TX, USA; Connecticut Huskies head coach Dan Hurley celebrates after walking off the court after defeating the San Diego State Aztecs in the national championship game of the 2023 NCAA Tournament at NRG Stadium.

How UConn Built a Fifth National Championship Run

The Huskies made two savvy business decisions.
April 4, 2023

“Despite all these NIL deals, the NCAA is doing great,” Winston & Strawn co-executive chairman Jeffrey L. Kessler told Sports Illustrated. “There’s been no harm for consumer interest or competitive balance. I think most people would say that the NCAA and its various sports are successful as they’ve ever been.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dana White, CEO of Ultimate Fighting Championship introduces Republican presidential nominee Donald J. Trump during the final day of the Republican National Convention.
exclusive

Dana White Wants to Break Boxing Down, ‘Build It From the Ground..

The company envisions a much more active cadence of competition.
Elena Rybakina, left, and Taylor Fritz hold the trophy after winning the Eisenhower Cup Tie Break Tens during the BNP Paribas Open in Indian Wells, Calif., March 4, 2025.

Sinner’s Ban Looms Over Indian Wells Despite Record $19M Purse

Sinner has reached the semifinals for the last two years.
Alberto Osuna

NCAA Piles Up Three Wins in Baseball Eligibility Lawsuits

One case was dropped despite lawyers alleging a conflict of interest.

Featured Today

WEST PALM BEACH, FL - FEBRUARY, 22: Houston Astros play the Washington Nationals in Spring Training at Cacti Park of the Palm Beaches on February 22, 2025 in West Palm Beach, FL. (

Astros Strength Coach Stephanie Grubbs Is Building an ‘Arsenal’ of Skills

The MLB team’s first female coach talks to FOS about her trajectory.
Lia Thomas of University of Pennsylvania competes in the finals of the 200 yard freestyle during the Women s Ivy League Swimming and Diving Championships at Harvard University.
March 2, 2025

One Group Is Funding the NCAA Transgender Ban Lawsuits

ICONS is funding three major lawsuits against schools, conferences, and the NCAA.
Jan 13, 2025; Glendale, AZ, USA; Los Angeles Rams quarterback Matthew Stafford (9) reacts after the NFC wild card game against the Minnesota Vikings at State Farm Stadium.
February 28, 2025

High-Priced QB Carousel Takes Center Stage at NFL Scouting Combine

The attention in Indianapolis was on veteran signal-callers and their multimillion-dollar movements.
Oct 6, 2024; Tottenham, ENG; Tottenham Hotspur Chairman Daniel Levy is pitch side before kick off for the New York Jets against Minnesota Vikings at Tottenham Hotspur Stadium
February 28, 2025

Tottenham Hotspur Chairman Doesn’t Want to Relinquish Control

Spurs have drawn attention from new investors for 18 months.

Miami Invests in Jai Lucas to Revive Hoops Powerhouse in NIL Era

The Hurricanes have a 6–24 record this season.
Dec 12, 2024; Chapel Hill, NC, USA; North Carolina Tar Heels chancellor Lee Roberts presents a cut off sweatshirt to new head coach Bill Belichick at Loudermilk Center for Excellence.
March 4, 2025

Bill Belichick, UNC ‘Hard Knocks’ Deal Falls Through at Last Minute

The docuseries could land on another platform.
Clemson
March 4, 2025

ACC to Reduce Breakup Cost to $75 Million As Part of FSU,..

Exit fees will decrease from $165 million to $75 million by 2030.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Clemson linebacker Barrett Carter (0) pressures Florida State University quarterback Jordan Travis (13) during the fourth quarter Sep 23, 2023; Clemson, South Carolina, USA; at Memorial Stadium.
March 3, 2025

ACC Stability Is Good for College Football Playoff Era: Here’s Why

FSU and Clemson will not be looking for new homes anymore.
Dec 7, 2024; Brooklyn, New York, USA; Connecticut Huskies guard Azzi Fudd (35) and Connecticut Huskies guard Paige Bueckers (5) celebrate after the game against the Louisville Cardinals at Barclays Center.
March 3, 2025

WNBA Economics Complicate Draft Choices for Stars Like Bueckers, Fudd

Bueckers is the projected No. 1 overall pick.
Feb 26, 2025; Clemson, South Carolina, USA; Clemson guard Jake Heidbreder (3) dribbles around Notre Dame guard Cole Certa (5) during the second half at Littlejohn Coliseum.
March 3, 2025

FSU, Clemson, ACC Near Landmark Settlement

ACC presidents will discuss and potentially vote on the settlement framework.
Georgia baseball
February 28, 2025

NCAA Gets Rare Court Win in Georgia Baseball Case

Former Georgia outfielder Dylan Goldstein was seeking another year of eligibility.