Thursday September 28, 2023

NBA’s Latest Floating Court Hits London’s River Thames

  • NBA and Hennessy have been unveiling first-of-their-kind basketball courts at iconic locations around the world.
  • This time it's a court that's docked like a boat in the River Thames.
Hennessy
Front Office Sports Today

Bucks Go All-In on Giannis Era

The Milwaukee Bucks altered the NBA by swinging a deal for Damian Lillard.
Listen Now
September 28, 2023 | Podcast
Linkedin
Copy Link
Link Copied
Link Copied

It’s docked in the water and it floats around the River Thames. No, not a boat — we’re talking about a basketball court.

The NBA and Hennessy have been unveiling first-of-their-kind basketball courts at iconic global locations as part of the “Courts Beyond Limits” series. This time they’re making rounds in London.

The floating court traveled along the river from Woolwich to The Houses of Parliament for three days this past weekend.

First, the court hosted an opening ceremony featuring London-based rapper AJ Tracey honoring the connection between basketball and hip hop. 

Then on Friday, it hosted an influencer tournament called “London’s Got Game” — featuring GRM Daily, Link Up TV, Bone Soda, Complex, and more. 

On Saturday, they actually hosted an event where people were able to perform and/or play on the court. 

The NBA and Hennessy continue their global branding after previous stops in Montreal, Johannesburg, Barbados, and Hong Kong. Let’s just hope nobody air-balls a shot — or gets seasick.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

Lillard And Giannis Pairing Could Be Big For The NBA, Too

Bucks to be featured on national TV 19 times this season

Magic Johnson Open To Knicks Minority Ownership Stake

Basketball Hall of Famer only interested in specific NBA franchise
Golden State Warriors GM Mike Dunleavy Jr. recognizes the impact the NBA’s new second tax apron rule could have on his organization.

Warriors GM Feels ‘Targeted’ With NBA’s New Tax, Rest Rules

"They're making rules to prevent you from succeeding,” Mike Dunleavy said.
Golden State Warriors majority owner Joe Lacob walks alone the baseline during the third quarter against the Los Angeles Clippers at Chase Center.

Warriors Owner Reportedly Adding A Bay Area WNBA Franchise

An official announcement could come as soon as early October.
podcast thumbnail mobile
Front Office Sports Today

Bucks Go All-In on Giannis Era

0:00
0:00

Featured Today

BioSteel

BioSteel Bankruptcy Shows Perils of Costly Sports Partnerships

BioSteel spent heavily on partnerships deals before bankruptcy.
Taylor Swift at Chiefs vs. Bears game.
September 27, 2023

Taylor Swift NFL Hype Likely To Continue Another Week

Swift could drive blockbuster TV ratings for NBC's "Sunday Night Football."
NFL concussions
September 27, 2023

The NFL’s $1B Battle Over Concussion Settlement Heats Up

The NFL is seeking at least $1.2 billion from its risk carriers.
September 26, 2023

NFL's Swift Mania Starting To Show Impact Through Merch Sales, Viewership

Taylor Swift stole the NFL's spotlight by attending Sunday's Chiefs game.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
Chicago
Fanatics
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
Drew Brees smiling while wearing hat

Drew Brees, PointsBet Pull Off Elaborate Lightning Publicity Stunt

The video racked up over 2 million views in about 12 hours.
September 16, 2022

NBA Legend Scottie Pippen Latest Celebrity To Endorse LIV Golf

The former Chicago Bull is part of LIV's celebrity marketing campaign.
al michaels and kirk hergstreit
September 15, 2022

Amazon's Advertising Blitz Ahead Of First 'Thursday Night Football'

'Thursday Night Football' has launched massive marketing takeover ahead of Chiefs-Chargers.
June 21, 2022

NBA Finals Broke Records on Social Media

The NBA closed out the season with a bang on social media, eclipsing 2 billion video plays for a 19% increase over last year.
June 21, 2022

Gallo Winery Could Be New Player For Super Bowl Spots

Anheuser-Busch is giving up Super Bowl alcohol exclusivity for first in decades. NFL sponsor E. & J. Gallo Winery might step up with own commercials in the Big Game.
June 13, 2022

Steph Curry Is NBA's Social Media King

Steph Curry isn't only dominating on the court, he's become the king of the NBA's social and digital push.
June 7, 2022

The NBA Continues to Dominate the Social Media Space

The NBA seemingly capitalizes in the digital and social space more than most leagues. Here's some of the data from the Finals.
June 1, 2022

Golf Sponsors Dump PGA Tour Players Defecting To Rival LIV

Golf sponsors RBC and UPS have ended their deals with Dustin Johnson, Graeme McDowell and Lee Westwood over their decision to join LIV Golf.