• Loading stock data...
Friday, July 11, 2025

NBA’s Latest Floating Court Hits London’s River Thames

  • NBA and Hennessy have been unveiling first-of-their-kind basketball courts at iconic locations around the world.
  • This time it’s a court that’s docked like a boat in the River Thames.
Hennessy

It’s docked in the water and it floats around the River Thames. No, not a boat — we’re talking about a basketball court.

The NBA and Hennessy have been unveiling first-of-their-kind basketball courts at iconic global locations as part of the “Courts Beyond Limits” series. This time they’re making rounds in London.

The floating court traveled along the river from Woolwich to The Houses of Parliament for three days this past weekend.

First, the court hosted an opening ceremony featuring London-based rapper AJ Tracey honoring the connection between basketball and hip hop. 

Then on Friday, it hosted an influencer tournament called “London’s Got Game” — featuring GRM Daily, Link Up TV, Bone Soda, Complex, and more. 

On Saturday, they actually hosted an event where people were able to perform and/or play on the court. 

The NBA and Hennessy continue their global branding after previous stops in Montreal, Johannesburg, Barbados, and Hong Kong. Let’s just hope nobody air-balls a shot — or gets seasick.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jalen Williams Signs Max Deal As Thunder Commit $822M to 3 Stars

Oklahoma City also extended Shai Gilgeous-Alexander and Chet Holmgren.

Suns All In on Booker, Who Signs Record Extension Amidst Chaos

The Suns changed their head coach for the fourth time in four years.
exclusive

Amazon Adding Dell Curry to NBA Coverage Team

The 16-year NBA veteran has been a Hornets color commentator.
Apr 9, 2025; Chicago, Illinois, USA; Chicago Bulls guard Josh Giddey (3) defends Miami Heat guard Davion Mitchell (45) during the second half at United Center.

Why Are the NBA’s Biggest Restricted Free Agents Still Unsigned?

Draymond Green said the new CBA is responsible for ending free agency.

Featured Today

Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Athlos
May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
May 12, 2025

Sheryl Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change

Nike released the Air Swoopes in 1995.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
May 4, 2025

Pro Refs Get Offered Free Lasik for Better Calls. Some Took It

Some pro officials have sprung for the offer for free corrective surgery.
January 15, 2025

State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy

State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
December 17, 2024

A ‘Wave’ of Sports Content Is Coming to TikTok

The next generation is consuming sports in a different way.
Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
November 27, 2024

PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..

Two golfers from each tour will face off in Las Vegas.