Wednesday, July 15, 2026

NBA Coaches to Receive In-Season Tournament Prize Payouts

  • The head coach of the winning team will reportedly receive $500,000 in winnings.
  • Assistant coaches will have a prize pool that will pay them 75% of what their head coaches earn.
NBA coaches
Benny Sieu-USA TODAY Sports

Players won’t be the only ones benefiting financially from the new NBA In-Season Tournament.

NBA coaches will have a financial prize pool that will pay them based on how far their teams advance in the new tournament, per ESPN’s Adrian Wojnarowski.

The head coach of the winning team will reportedly receive $500,000 in winnings, the runner-up will earn $200,000, semifinalists will make $100,000, and quarterfinalists will take home $50,000. That structure mimics the one for the players, who will compete for their share of an $18 million prize pool.

Assistant coaches will have a prize pool that will pay them 75% of what their head coaches earn.

The inaugural In-Season Tournament tips off Friday night with seven group-stage games, including the tournament co-favorite Milwaukee Bucks (+900) taking on the New York Knicks from Fiserv Forum. It will mark the debut of courts and jerseys designed for the tournament.

Other co-favorite, the Boston Celtics (+900), begin their campaign the following Friday against the Brooklyn Nets. IST games will largely be played on Fridays and Tuesdays in the first season.

The new offering is already driving ticket sales for the league.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

podcast thumbnail mobile
Front Office Sports Today

7/14/26 – World Cup Semis, Michigan AD Probe, FanDuel VIP Scandal

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
Nov 20, 2025; Salt Lake City, Utah, USA; Vegas Golden Knights head coach Bruce Cassidy watches play against the Utah Mammoth during the third period at Delta Center.

Former Golden Knights Coach Cassidy: ‘I Want to Go to Work’

The former Stanley Cup winner says the current restriction is “upsetting.”
Sponsored

Volpe Brings Style to the Bronx

With the New York Yankees & Anthony Volpe, Charles Tyrwhitt is bringing its decades-long playbook to one of sports’ biggest stages.
May 22, 2026

Close’s New UCLA Contract Has Discounted WNBA Buyout Clause

Close has been the UCLA women’s basketball head coach since 2011.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
Sponsored

How Thrivent and Athletes for Hope Are Leading With Purpose

Meet those making a difference as Thrivent and Athletes for Hope spotlight community impact.
April 14, 2026

Javier Mascherano Leaves Messi, Miami in Shock Departure

Mascherano won the MLS Cup in his first season last year.
Feb 24, 2026; Indianapolis, IN, USA; New York Giants coach John Harbaugh speaks at the NFL Scouting Combine at the Indiana Convention Center.
March 30, 2026

Amid Team Ownership in Flux, Harbaugh Aims for Normalcy

The newly hired head coach eyes a Bears-type turnaround.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.