The Super Bowl has been the undisputed champ of primetime broadcasts for decades. Yet, it reached new heights with 123.7 million viewers watching in 2024.
For casual fans, the game itself may not draw them to their TV screens; some watch for the commercials, others watch for placing bets, and others simply to get a look at celebrities who might be viewing from the stands.
But many tune in to see how the Super Bowl Halftime Show will turn out. The Halftime Show has evolved significantly since the first celebrity performed in 1970.
By casting some of the biggest names in entertainment, halftime of the Super Bowl went from an unimportant interlude to attracting millions of casual football fans.
The most-watched Super Bowl Halftime Show is Michael Jackson’s iconic 1993 set at Super Bowl XXVII, drawing a reported 133.4 million American viewers.
Before Jackson, the Halftime Show was largely uneventful and featured less appealing acts. But his mesmerizing performance attracted more viewers than had been watching the Super Bowl in the first half.
Today, thanks to Michael Jackson, potential sponsors are bidding more than ever for the right to place their brand name in front of the Super Bowl Halftime Show.
Second on the list is Usher’s recent performance at Super Bowl LVIII, which drew 123.4 million viewers.
R&B’s timeless star took the stage with a set featuring hits from his three-decade career. As is customary, Usher brought out surprise guests Alicia Keys, Ludacris, and Lil Jon to sweeten the performance.
Rihanna’s 2023 performance drew 121 million at Super Bowl LVII for third on the list.
During a show that included her pregnancy announcement, Rihanna made the most out of her first live show in five years. Her impact went beyond the show: she saw streaming gains of 140% after the performance.
Drawing 118.5 million viewers for fourth is Katy Perry’s 2015 Super Bowl Halftime Show performance.
The show also won two Primetime Creative Arts Emmy Awards for the dazzling display. Featuring guests Lenny Kravitz and Missy Elliot, Perry drew three million more viewers than the previous year’s show.
Ranking The Most Watched Super Bowl Halftime Show
Here is the list of the top 10 most-watched Super Bowl halftime shows based on reported viewership in the United States. The list was compiled using historical data from The Washington Post and The Independent.
- Updated: July 1, 2024
| Ranking | Super Bowl and Date | Performer | Reported U.S. Viewership |
| 1 | Super Bowl XXVII – January 31, 1993 | Michael Jackson | 133.4 million |
| 2 | Super Bowl LVIII – February 11, 2024 | Usher | 123.4 million |
| 3 | Super Bowl LVII – February 12, 2023 | Rihanna | 121 million |
| 4 | Super Bowl XLIX – February 1, 2015 | Katy Perry | 118.5 million |
| 5 | Super Bowl LI – February 5, 2017 | Lady Gaga | 117.5 million |
| 6 | Super Bowl 50 – February 7, 2016 | Coldplay | 115.5 million |
| 7 | Super Bowl XLVIII – February 2, 2014 | Bruno Mars | 115.3 million |
| 8 | Super Bowl XLV – February 5, 2012 | Madonna | 114 million |
| 9 | Super Bowl LVI – February 13, 2022 | Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar | 112 million |
| 10 | Super Bowl XLVII – February 3, 2013 | Beyonce | 110.8 million |
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