Thursday, July 23, 2026

MLB’s Rookie Stars Are Delivering Big Value on Small Contracts

Veteran megastars such as Shohei Ohtani and Aaron Judge are still drawing significant attention, but a new wave of rookie talents is reshaping the sport. 

Jeff Curry-Imagn Images

MLB’s youth movement is alive and well, and has become a defining part of the 2026 season thus far. 

While veteran megastars such as the Dodgers’ Shohei Ohtani and Yankees’ Aaron Judge continue to draw significant fan attention, and are driving increased viewership and leading jersey sales rankings, a new crop of rookie stars is also making their mark.

Among the rookie talents making waves in the season’s early going:

  • The Pirates promoted highly touted prospect Konnor Griffin on Friday, and the shortstop immediately announced his arrival with a run-scoring double in his first MLB at-bat. While Griffin is hitless since then, Florida Gov. Ron DeSantis made two social-media posts about the phenom. Pirates owner Bob Nutting, meanwhile, said the atmosphere around the long-struggling team now “feels different” with the rookie involved. Griffin and Pittsburgh are closing in on a nine-year, $140 million contract that would buy out his arbitration years and the start of his free agency, and would represent by far the largest contract in franchise history.
  • Guardians outfielder Chase DeLauter has hit five home runs in the team’s opening 10 games, tying for the league lead.
  • Tigers shortstop Kevin McGonigle has become a fixture of the team’s lineup and ranks among league leaders in hits, doubles, batting average, and on-base percentage.
  • Cardinals shortstop JJ Wetherholt is a key element of the club’s attempted turnaround, and similarly ranks among league leaders in several offensive categories. 
  • Marlins outfielder Owen Caissie has been a core part of the team’s surprising start that has the long-struggling club tied for first in the NL East division. 
  • Reds third baseman Sal Stewart has done the same for an upstart Cincinnati team that is a game behind the Brewers in the NL Central and is attempting a second-straight playoff season. 
  • While the high-spending Mets have a litany of veteran stars, outfielder Carson Benge also made the team’s opening day roster, has been a lineup fixture since then, and his four stolen bases rank second in the National League. 
The Enquirer-Imagn Images

Why It Matters

The fertile rookie class of 2026 lends support to multiple trends emerging across the sport. First, the MLB draft continues to rise in importance as Griffin, DeLauter, McGonigle, Wetherholt, Stewart, and Benge were all first-round selections, while Caissie was picked in the second.

Second, these talents also provide extreme value to their clubs, while MLB’s economic order is potentially headed for significant change in upcoming labor talks between owners and players. While Griffin is nearing a hefty payday, the other high-performing rookies are each set to earn at or near the 2026 league minimum of $780,000.

Third, the player development departments of MLB clubs have increasingly shown a quicker and more refined ability to determine which prospects are primed to rise to the majors. 

Not surprisingly, the league and its media partners are also leaning heavily into the new stars. NBC, for example, rallied around McGongile and Wetherholt for part of its promotion of a Sunday Night Baseball broadcast last weekend between the Tigers and Cardinals. That broadcast, in turn, was part of the league’s more nationally focused media profile that includes the return of NBC to baseball.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 24, 2024; Oakland, California, USA; The major league baseball logo is seen on signage near the player's entrance to the field at Oakland-Alameda County Coliseum before the game between the Oakland Athletics and the Milwaukee Brewers. Mandatory Credit: Robert Edwards-USA TODAY Sports

MLBPA Rejects Owners’ Draft Changes in Latest Labor Proposal

The union seeks to return the draft to its prior June timing.

Red Sox Revival Turns MLB Trade Deadline Upside Down

Boston has risen from the AL’s worst record to a playoff position.
Jul 5, 2026; Chicago, Illinois, USA; Chicago Cubs second baseman Nico Hoerner (2) slides into score against the St. Louis Cardinals during the sixth inning at Wrigley Field.

Pending Labor Talks, MLB Is Set for Earliest Opening Day in 2027

Labor woes cloud the consideration of next year’s slate.
Jul 13, 2026; Philadelphia, PA, USA; Tampa Bay Rays third baseman Junior Caminero (13) bats in the second round of the All Star-Home Run Derby at Citizens Bank Park.

Home Run Derby Ratings Drop 7% on Netflix

The event’s pivot to streaming results in a slightly lower average audience.
podcast thumbnail mobile
Front Office Sports Today

7/23/26 – SEC Breakaway Talks, Bezos Eyes Liverpool, Miami’s LeBron Error

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

WNBA, Union Trying to Make Peace Amid Player Safety Concerns

The league and the union will meet regularly to discuss safety.
Feb 12, 2014; Oakland, CA, USA; Miami Heat forward LeBron James (6) is congratulated by Miami Heat center Chris Bosh (1) after the Heat defeated the Golden State Warriors 111-110 at Oracle Arena. Mandatory Credit: Cary Edmondson-USA TODAY Sports
July 22, 2026

Chris Bosh Makes Case for LeBron James Heat Return

James and Bosh played together in Miami from 2010-14.
July 22, 2026

World Cup Ignites MLS Ticket Sales, Ratings Stay Mostly Flat

Single-game ticket sales for the Philadelphia Union are up 218%.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 21, 2026

PGA Tour Undercuts LIV Golf With Asian Tour Deal

The International Series will likely end its partnership with LIV.
July 20, 2026

LIV Golf Returns After 47-Day Break, Facing $1.1M Lawsuit

A former technology partner is suing LIV Golf.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 20, 2026

NFLPA Uses World Cup Final to Renew Push for Grass Fields

The union begins a coordinated campaign to pressure team owners.