Saturday, July 18, 2026

Missouri Becomes 39th State to Legalize Sports Gambling

More than $40 million poured into the lobbying campaign to legalize sports betting in the state, with most of that coming from FanDuel and DraftKings.

Nov 4, 2024; Kansas City, Missouri, USA; Kansas City Chiefs wide receiver DeAndre Hopkins (8) celebrates with quarterback Patrick Mahomes (15) after scoring against the Tampa Bay Buccaneers during the second half at GEHA Field at Arrowhead Stadium.
Denny Medley-Imagn Images

Sports gambling is now legal in 39 states. 

Missouri voters narrowly approved the legalization of sports betting on Tuesday’s ballot, which was called Amendment 2, by a 50.1% to 49.9% yes to no margin, according to the Associated Press. The difference in Amendment 2 passing was roughly 7,000 votes yes to no. 

Missouri was the only state with sports gambling on its ballot this election cycle and joins most of the country in legalizing it since a 2018 U.S. Supreme Court decision opened the door for other states to join Nevada. Sports gambling has been legal in Kansas, Missouri’s neighbor to the west, since September 2022, putting pressure on the state to legalize it as well.

The campaign to bring sports gambling to the state, which was called Winning for Missouri Education, was backed by all of its professional sports teams. More than $40 million poured into the lobbying campaign to legalize sports betting, with almost all funds coming from FanDuel and DraftKings, the industry’s two biggest players. 

The St. Louis Cardinals led the coalition of the state’s pro sports teams to push for legalized gambling, collecting more than 340,000 signatures to get Amendment 2 on the ballot. The six teams, which include soccer’s Kansas City Current and St. Louis SC, will have a license to receive bets on games and other outcomes. The amendment will take effect Dec. 5, which is 30 days after Election Day. It requires sports betting to be legal in Missouri no later than Dec. 1, 2025. 

“Missouri has some of the best sports fans in the world and they showed up big for their favorite teams on Election Day,” Bill DeWitt III, the president of the Cardinals, said in a statement Wednesday. “On behalf of all six of Missouri’s professional sports franchises, we want to thank the Missouri voters who made their voices heard by approving Amendment 2.”

State casino operators will be eligible for a license in addition to two online betting platforms. The state will levy a 10% tax on sports betting with the Missouri Gaming Commission getting the money first to pay for regulatory-related expenses. Additionally, $5 million will be allocated to a fund to be used to combat gambling addiction. Sports betting revenue continues to rapidly grow in the United States. Through August, commercial sports betting revenue reached nearly $8.4 billion, according to the American Gaming Association, 30% higher than the same period last year.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Soccer Football - FIFA World Cup 2026 - Semi Final - France v Spain - Fans gather in Madrid - Madrid, Spain - July 14, 2026 Spain fans celebrate at the fan zone in the Plaza de Colon after the match as Spain qualify for the World Cup final

Bull to Bullfighter: How Spain Built a World Cup Powerhouse

The country’s transformation to national juggernaut is unprecedented.
Soccer Football - FIFA World Cup 2026 - Semi Final - England v Argentina - Atlanta Stadium, Atlanta, Georgia, U.S. - July 15, 2026 Argentina's Lionel Messi wipes his face as coach Lionel Scaloni gives instructions to his players during a hydration break

How This World Cup Will—and Won’t—Change Sports

The tournament will be remembered for hydration breaks, ticketing, and ref tech.
A giant screen broadcasts the U.S. and Belgium World Cup match during an outdoor watch party on Gay St. on July 6, 2026, in Knoxville, Tennessee.

MLS Commish: World Cup ‘Proved We Are a Soccer Nation’

The commissioner said the event has “brought out the best” from the U.S.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with MLS Commissioner Don Garber on World Cup, Messi, Future & More

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
May 27, 2026; Chicago, Illinois, USA; Chicago Sky guard Natasha Cloud (9) brings the ball up court against the Toronto Tempo during the first half at Wintrust Arena. Mandatory Credit: Kamil Krzaczynski-Imagn Images
Exclusive

WNBA’s Cloud Calls Out Engelbert Over Sports Bettor Threats

Cloud said she constantly receives racist messages online.
Philadelphia Phillies first baseman Bryce Harper (3) bats against Detroit Tigers during the first inning at Comerica Park in Detroit on Sunday, July 12, 2026.
July 13, 2026

Bryce Harper Says FanDuel Used His Video Without Consent

“What happened here went beyond anything I knew about or approved.”
July 14, 2026; Arlington, Texas, U.S.; France's Kylian Mbappe looks dejected after the match as France are eliminated from the World Cup. Mandatory Credit: Jerome Miron-Imagn Images
July 15, 2026

France’s World Cup Loss a Big Win for Sportsbooks

France was the biggest World Cup liability for several sportsbooks.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
Sponsored

Europe Hits Highs and Lows in Thrilling World Cup

Europe has dominated the 2026 FIFA World Cup, but shocking upsets have reshaped the tournament. See the key trends, odds, and semifinal storylines.
Jun 29, 2026; Philadelphia, Pennsylvania, USA; Philadelphia Phillies first baseman Bryce Harper (3) watches his home run against the Pittsburgh Pirates during the third inning at Citizens Bank Park.
July 10, 2026

How Bryce Harper Ended Up Making Video for FanDuel Whale

Harper didn’t know how the video would be used, sources tell FOS.
FILE PHOTO: Signage is seen outside of the US Commodity Futures Trading Commission (CFTC) in Washington, D.C., U.S., August 30, 2020.
July 1, 2026

Novig Founder Isn’t Worried About Kalshi, Polymarket’s Head Start

The Novig CEO says prediction markets are a better product than traditional sportsbooks.
June 30, 2026

Jordan Spieth Says Betting Is Changing Golf—and Could Affect Outcomes

The golfer suggested U.S. Open fans were betting against Wyndham Clark.