• Loading stock data...
Wednesday, February 5, 2025

Microsoft Finalizes $69B Acquisition of Activision Blizzard

  • The agreement brings publishers Activision and Blizzard — as well as “Candy Crush Saga” publisher King — under Microsoft’s roof.
  • Microsoft’s pursuit of the deal finally crossed the finish line after beating numerous antitrust concerns from around the globe.
microsoft
Microsoft

The largest acquisition in video game history is finally done.

On Friday, Microsoft announced it completed its $69 billion purchase of Activision Blizzard — a transaction that has been in the works for the better part of two years.

The massive agreement brings publishers Activision and Blizzard — as well as “Candy Crush Saga” publisher King — under the roof of the American computer behemoth. Microsoft intends to bring those company’s titles into its popular Game Pass service.

Microsoft’s pursuit of the deal finally crossed the finish line after beating numerous antitrust concerns from around the globe. The European Union approved the deal in May, while the United Kingdom only rubber-stamped it after Microsoft made revisions to its original proposal.

In the United States, the Federal Trade Commission attempted to block the deal through an injunction, but was ultimately denied in court, opening the doors for Microsoft to move forward. However, the FTC is still pursuing legal action that could unravel the acquisition if successful.

Activision Blizzard CEO Bobby Kotick has been criticized for his handling of a workplace misconduct and discrimination lawsuit brought against the company. In an email to employees, Microsoft Gaming CEO Phil Spencer said that Kotick will remain as Activision Blizzard’s lead through the end of the year to ensure a smooth transition.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sundar Pichai

Google, Microsoft CEOs Team Up in Attempt to Buy Cricket Team

Five Silicon Valley CEOs have come together for a joint ownership bid.

The Perfect Storm Propelling ‘EA Sports College Football’ to Early Success

Growing fandom and a long wait have already reaped dividends for EA.

The FTC Noncompete Ruling Could Change MMA As We Know It

Fighters could see their options—and earnings—grow.

Featured Today

‘Ultimate Throwback’: The Unimpeachable Cool of Hartford Whalers Gear

Nostalgia and street cred have driven a consistent frenzy for merch.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.
Feb 3, 2019; Berkeley, CA, USA; California Golden Bears mascot dances on the court during a stoppage in play in the second half against the Stanford Cardinal at Haas Pavilion.
January 31, 2025

The Toll of Bicoastal Travel on New ACC Members Cal and Stanford

Cal and Stanford face missed flights, chaotic sleep schedules, and academic demands.
January 28, 2025

It’s Starting to Pay to Be Good at Cornhole

American Cornhole League players made $7.7 million in 2024.
exclusive

Talor Gooch Using LIV Golf Fortune to Start Building Sports Empire

The golfer has made more than $43 million individually from LIV.
November 13, 2024

Why Liberty Media Spun Off Assets, Shook Up Leadership

Longtime CEO Greg Maffei is stepping down at the end of the year.
December 4, 2024

U.S. Firm Makes $310M Bet on Soccer by Forming Superagency

The U.S.-based investment company makes a significant play in international soccer.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Oct 27, 2024; Seattle, Washington, USA; Buffalo Bills quarterback Josh Allen (17) passes against the Seattle Seahawks during the second quarter at Lumen Field.
October 30, 2024

Buffalo Bills in Talks to Sell Stake to PE Firm Arctos: Report

Arctos already has a slice of Paris Saint-Germain and the PGA Tour, among other assets.
Jul 7, 2021; Tampa, Florida, USA; Tampa Bay Lightning owner Jeff Vinik hoists the Stanley Cup after the Lightning defeated the Montreal Canadiens 1-0 in game five to win the 2021 Stanley Cup Final at Amalie Arena.
October 25, 2024

Lightning Sell at $1.8B Valuation, Nearly Double Prior NHL Record

The Lightning unveiled a multistep and multiyear sale process.
May 24, 2024; Minneapolis, Minnesota, USA; Dallas Mavericks owner Mark Cuban celebrates after defeating the Minnesota Timberwolves in game two of the western conference finals for the 2024 NBA playoffs at Target Center.
October 9, 2024

Why Mark Cuban Sold the Dallas Mavericks When He Did

Cuban sold his majority stake to the Adelson family in December 2023.
Young fans look over Michigan State sports equipment on display during the Spring Showcase on Saturday, April 20, 2024, at Spartan Stadium in East Lansing.
October 2, 2024

Private Equity Firms Buy Rival Hockey Brands CCM and Bauer

Both brands have been around for decades and changed ownership in the same week.