• Loading stock data...
Sunday, December 22, 2024

Microsoft Finalizes $69B Acquisition of Activision Blizzard

  • The agreement brings publishers Activision and Blizzard — as well as “Candy Crush Saga” publisher King — under Microsoft’s roof.
  • Microsoft’s pursuit of the deal finally crossed the finish line after beating numerous antitrust concerns from around the globe.
microsoft
Microsoft

The largest acquisition in video game history is finally done.

On Friday, Microsoft announced it completed its $69 billion purchase of Activision Blizzard — a transaction that has been in the works for the better part of two years.

The massive agreement brings publishers Activision and Blizzard — as well as “Candy Crush Saga” publisher King — under the roof of the American computer behemoth. Microsoft intends to bring those company’s titles into its popular Game Pass service.

Microsoft’s pursuit of the deal finally crossed the finish line after beating numerous antitrust concerns from around the globe. The European Union approved the deal in May, while the United Kingdom only rubber-stamped it after Microsoft made revisions to its original proposal.

In the United States, the Federal Trade Commission attempted to block the deal through an injunction, but was ultimately denied in court, opening the doors for Microsoft to move forward. However, the FTC is still pursuing legal action that could unravel the acquisition if successful.

Activision Blizzard CEO Bobby Kotick has been criticized for his handling of a workplace misconduct and discrimination lawsuit brought against the company. In an email to employees, Microsoft Gaming CEO Phil Spencer said that Kotick will remain as Activision Blizzard’s lead through the end of the year to ensure a smooth transition.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Perfect Storm Propelling ‘EA Sports College Football’ to Early Success

Growing fandom and a long wait have already reaped dividends for EA.

The FTC Noncompete Ruling Could Change MMA As We Know It

Fighters could see their options—and earnings—grow.

The Road to the Return of ‘EA Sports College Football’

This summer, the biggest development in college sports is virtual.

Featured Today

Texas Memorial Stadium

Inside the First On-Campus College Football Playoff Games

FOS is on the ground in Austin for Clemson-Texas.
Pat McAfee holds up the USC Gamecock during ESPN Gameday near Williams-Brice Stadium in Columbia, S.C. Saturday, September 14, 2024.
December 20, 2024

‘Traveling Circus’: How ‘College GameDay’ Plans to Visit Two Campuses in 24..

Inside the show’s grueling schedule for the expanded Playoff.
December 19, 2024

The Lawsuits That Defined the Business of Sports in 2024

Litigation was flying, and lawyers were busy this year.
Indiana's Elijah Sarratt (13) celebrates a touchdown during the Indiana versus Purdue football game at Memorial Stadium on Saturday, Nov. 30, 2024.
December 16, 2024

How College Football Entered an Unprecedented Era of Parity

The reason the expanded Playoff bracket includes new faces.
exclusive

Talor Gooch Using LIV Golf Fortune to Start Building Sports Empire

The golfer has made more than $43 million individually from LIV.
November 13, 2024

Why Liberty Media Spun Off Assets, Shook Up Leadership

Longtime CEO Greg Maffei is stepping down at the end of the year.
December 4, 2024

U.S. Firm Makes $310M Bet on Soccer by Forming Superagency

The U.S.-based investment company makes a significant play in international soccer.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Oct 27, 2024; Seattle, Washington, USA; Buffalo Bills quarterback Josh Allen (17) passes against the Seattle Seahawks during the second quarter at Lumen Field.
October 30, 2024

Buffalo Bills in Talks to Sell Stake to PE Firm Arctos: Report

Arctos already has a slice of Paris Saint-Germain and the PGA Tour, among other assets.
Jul 7, 2021; Tampa, Florida, USA; Tampa Bay Lightning owner Jeff Vinik hoists the Stanley Cup after the Lightning defeated the Montreal Canadiens 1-0 in game five to win the 2021 Stanley Cup Final at Amalie Arena.
October 25, 2024

Lightning Sell at $1.8B Valuation, Nearly Double Prior NHL Record

The Lightning unveiled a multistep and multiyear sale process.
May 24, 2024; Minneapolis, Minnesota, USA; Dallas Mavericks owner Mark Cuban celebrates after defeating the Minnesota Timberwolves in game two of the western conference finals for the 2024 NBA playoffs at Target Center.
October 9, 2024

Why Mark Cuban Sold the Dallas Mavericks When He Did

Cuban sold his majority stake to the Adelson family in December 2023.
Young fans look over Michigan State sports equipment on display during the Spring Showcase on Saturday, April 20, 2024, at Spartan Stadium in East Lansing.
October 2, 2024

Private Equity Firms Buy Rival Hockey Brands CCM and Bauer

Both brands have been around for decades and changed ownership in the same week.